10 content marketing trends to watch in 2022
Content marketing is crucial to building your brand and reaching the right audience.
Without it, you won’t create leads, increase conversions, or grow your email list.
If you can follow what your customers want, you will be able to stay ahead of your competition.
Statistical found that content marketing revenue has exceeded $ 42 billion annually and continues to grow. As a result, many businesses prioritize content marketing – if you don’t, you risk being left behind.
Focus on the latest content marketing trends below and use them in your strategy to make 2022 the best year yet for your business.
1. Customer loyalty
High quality content marketing can dramatically attract new customers, increase search engine rankings, and convert leads. However, not many people talk about content strategies for retain current customers.
Here are some content-driven approaches to help you retain customer interest long after a deal has closed:
- Examining how your customers interact with your product after purchasing it by asking them to submit video reviews will build engagement.
- Including promotional information, compelling product features, information about upcoming changes or discounts that may bring customers back disengaged from your email marketing campaigns.
2. Visual storytelling via augmented reality (AR)
Neuroscientists at MIT have determined that the brain can identify images seen for as little as 13 milliseconds. Images enter our long-term memory directly, unlike text.
So, including great images in your content is crucial if you want people to remember and care about your business. Likewise, your communications can be made more interesting by removing the monotony and giving your customers the opportunity to ask for more.
PokÃ©mon Go, IKEA, Sephora, and Warby Parker have all used augmented reality to create user experiences that stand out and engage customers.
Here’s how it can help you promote your content:
- Including interactive features that allow you to introduce your customers to new things can make your content really stand out.
- It makes it easier to connect with your audience in a more personal way.
- It encourages public participation before, during, after their experience.
3. Artificial intelligence (AI) technology
Many businesses start with minimal resources. They must learn to make the most of it. AI technology speeds up data processing and analysis, making decision-making easier.
The integration of AI with human work will increase in 2022, improving productivity and efficiency.
Customers expect businesses to respond quickly. As a result, AI-powered chatbots will become part of the content marketing methods. As AI technology improves, there will be more tools to analyze data and create marketing materials such as optimized blog posts. This automation allows employees to focus on their most important tasks.
4. The growing popularity of podcasts
There is a great demand for educational podcasts and many companies plan to jump on the bandwagon in 2022. There are already many popular podcasts aimed at entrepreneurs and business owners. Podcasts are a great way to share information with your listeners on a wide range of topics. They also have great potential for your content marketing strategy.
Podcast overview estimates that there are around 2 million podcasts and over 48 million podcast episodes in 2021.
Podcasting can help content marketers share their stories. You can use them to draw attention to the positive aspects of your products or services from niche consumers. Leverage it on social media platforms to complement your blog content. Podcasts have a personal touch, which is not possible with textual content. Use your tone of voice to convey emotions that are related to your audience.
5. Top-notch Search Engine Optimization (SEO)
SEO consistency is essential for content marketing and SEO. Unique, creative, and original content indexes faster and ranks higher than repetitive, low-value content.
95% of users see only the first page of search results. Potential visitors won’t see your content if it doesn’t appear on the first page. Therefore, optimizing your content is worth it.
Your content should be persuasive and engage customers who are trying to solve problems where your product or service can help them. Use important keywords in your content and focus on specific visitors so that Google can recognize your page and determine its relevance and rank.
Content marketing and search engine optimization are not separate entities. The two demand from each other. SEO optimized content marketing is essential for success. SEO and content marketing can work together to create a powerful force to be reckoned with.
6. Document your content strategy
Established organizations and startups have successfully executed content marketing over the years without any formal documentation. The Content Marketing Institute found that 41% of them lacked documentation to support their content strategy.
As content marketing evolves, the importance of having a clearly defined content marketing plan will increase. Documenting your strategy will help you stay organized and efficient in 2022 and beyond, and make it easier to onboard new team members.
7. More specialized content
It’s hard for startups to build brand recognition. So it’s crucial to simplify your content marketing plan to focus on the best parts of your business and what makes you unique.
Staying on top of the latest developments in your niche is one way to do it. You can help your customers by paying attention to their changing needs and providing solutions.
This will allow you to achieve three goals:
- Create relevant content for your target audience
- Stand out from your competition and establish your brand
- Demonstrate your skills and knowledge.
8. Take advantage of voice search
The popularity of Amazon’s Alexa-enabled devices is a clear indicator that the demand for voice-activated entertainment is growing and will only increase in 2022. Millions of people have purchased smart speakers around the world, the majority of whom are Google Home Mini speakers. As a result, most homes today have a smart device with convenient voice search capabilities.
Voice search is becoming more and more popular, so content marketers will integrate it into their campaigns. About 132 million Americans now use a voice activated assistant gadget.
The FAQ content also lends itself to voice search and is a great opportunity to try it out. Your customers will always have questions, so it can be very successful if you use the right words.
9. Increased individualization
Data-driven content marketing techniques can help established and start-up businesses learn more about their target audiences. The data you collect can help you create the right content to meet the needs and goals of your target audience at every stage of the buying cycle.
It’s easy to find information about your competition these days. By carefully researching your competitor’s content and how your target customers are responding to it, you can position your startup to create content that will help you meet your marketing goals.
10. ABM (Account Based Marketing)
Back then, all B2B marketers used the same sales funnel. This is no longer the case today and certainly won’t be in 2022. Account-based marketing is becoming the preferred B2B marketing strategy
ABM is not about posting generic blog posts to try and catch leads. It is exactly the opposite.
It focuses on specific accounts and is more effective than general brand ads that draw your entire industry in and get more visitors to your site. ABM’s one-on-one programs are specifically targeted to earn corporate accounts through quality outreach and relationship building – personalized content and experiences are the name of the game.
Research led by the ABM Leadership Alliance and ITSMA found this 76% of marketers saw a higher ROI with ABM than any other marketing strategy in 2020. Additionally, 71% of B2B organizations saw improved relationships with target accounts, with a 55% increase in revenue generated and a 34% increase in their brand and reputation following ABM adoption.
Take away food
A well-planned content marketing strategy can help your business succeed in the face of the ongoing pandemic. So keep an eye out for these 2022 trends when you plan for the next year.