12 compelling reasons to start video marketing for your business – The UBJ
Video marketing has become popular for businesses over the years. However, many small and large businesses are still unaware of the effectiveness of video marketing. Read on to discover twelve reasons why you need to include video marketing in your marketing strategies!
1. Easier to start
It’s pretty easy to get started with video marketing. If you don’t have a huge budget to hire a video production company, you can always get around by setting up your video creation setup.
Editing your promotional videos isn’t difficult either. You can easily add double audio to your marketing videos if you want to do multilingual marketing for your business. Publishing your videos online is also stress-free as you can use any SaaS product to benefit from multi-channel marketing.
2. Customers want it
The estimated viewership for video content in the United States for 2020 was 244.4 million, and in 2022, this number is expected to increase. Figures like this prove that the demand for engaging online video content continues to grow.
You can’t wait and waste this great opportunity. To scale your business online, you need to focus on video marketing to achieve the goals you have set for your business. For example, online influencers can create promotional videos to meet the demands of your viewers.
3. Build your brand
Branding is the most important factor for the growth of any business in the digital age. Your strong brand can help you differentiate yourself from competing companies. Having a reputable brand will ensure customers prefer your offerings.
One easy thing you can do to build a strong brand online is to focus on video marketing. Persuasive, engaging, and informative videos show your target audience that you have something valuable to offer, allowing you to increase your influence.
4. Video and SEO
SEO is an important part of inbound marketing. Being featured on the first page of web results can help you attract more customers and increase your sales. The good thing about video marketing is that it can directly help you rank higher on the SERPs.
Various studies have shown that Google and other search engines promote these web pages with video content. Adding videos to your blogs and homepages will help your website rank higher for keywords.
Online readers will spend more time on your website to watch the video, which will also be seen as a positive signal by search engine crawlers.
5. Stay ahead of your competition
As mentioned above, many businesses around the world still fail to focus on the importance of video marketing. Your efforts to focus on video marketing can help you outpace companies that aren’t currently focusing on it.
Being the first in your target industry to focus on video marketing will give you a competitive edge over other businesses. This will allow you to get customers before anyone else.
6. He’s here to stay
Current statistics on viewership of online video content show that it is here to stay. With faster internet speeds and increasing access to smart devices, the demand for video content is expected to continue to rise.
Another thing to note about video content is that it is more entertaining and interactive than written content. The increased adoption of AR and VR solutions also confirms that video has a bright future.
7. Essential for Email Marketing
Email marketing is a great way to connect directly with your target audience. However, if you’ve never worked in email marketing before, it can be difficult to get the results you want.
The advantage of video marketing is that it can also be integrated with email marketing. Adding the word “Video” in the subject line of your email can increase your video’s open rate by around 200%. A properly placed video in your email can make your emails more interesting.
8. Social video shares
An important part of building your brand online is improving your social media presence. The more social shares you get, the easier it will be for you to benefit from word of mouth marketing. Statistics show that social content with video is more engaging and shared more than plain text.
Social media users have a short attention span. It’s impossible to convince your social audience to read long posts. Videos help you engage your audience and encourage them to share your content.
9. Better explanation of your products
It can become difficult to explain your products or services using text. For example, if you have created a SaaS product, publishing how-to videos about your product is better than publishing white papers.
Explainer videos are always better than plain text. They allow your viewers to have a hands-on experience of your products. A simple animation can represent your mission statement better than writing fancy words about what your company wants to achieve.
10. Easily find new customers
Finding new leads is a constant struggle for businesses. You can never sit back and wait for your customers to find you. You have to do something on your part to find new customers. Video may be the missing tool you haven’t used to attract new customers.
As mentioned above, video can help your website rank higher on the SERPs. Good video content also helps you boost your social media presence and encourages more customers to try your products and services.
11. Increase your sales
Adding CTAs to your video content can help drive more sales. Having good video content on your website’s sales page will persuade your prospects to buy from you. Moreover, good video ads running on social media can also multiply your sales in no time.
But what if you don’t want to go through the hassle of creating videos? You can advertise on major video streaming platforms like YouTube to easily increase your sales.
12. Excellent ROI
Video content has a measurable ROI that can show the effectiveness of your efforts. You can use KPIs for video marketing to help you determine whether or not your videos are useful for your online marketing strategy.