2022-06-06 | NYSEAM: VINE | Press release
MINNEAPOLIS, June 6, 2022 /PRNewswire/ — Fresh Vine Wine, Inc. (NYSE American: VINE), the leading producer of low-carb, low-sugar, and low-calorie premium wines in United Statestoday announced an innovative partnership with The Independent Grocers Alliance (IGA) and its Better Choices program, focused on the health and well-being of customers who visit IGA’s more than 8,000 food retailers around the world. The partnership aims to further educate independent retailers on meal preparations incorporating Better Choices products, demonstrating innovative ways to pair fresh vine wine as the best choice on the market for the enjoyment of IGA buyers.
Rick Nechio, President of Fresh Vine Wine, Inc., said, “IGA and its Better Choices is an ideal partner for Fresh Vine Wine, as we both believe that today’s consumers expect retailers to support their health and wellness goals. In cooperation with IGA, this program will develop a marketing campaign that aligns with the IGA Better Choices marketing positioning, highlighting quality, taste and overall Better Choices attributes.
“Among many initiatives, we will create an online Retail Learning Institute course that will provide independent grocery store owners and their teams with insightful strategies, tactics and plans on how to market, market and sell wines. high-end, including optimal tunings and Better Choices-branded recipes created by celebrity chefs just for IGA shoppers. We couldn’t be happier to partner with IGA and look forward to a long and mutually beneficial relationship. »
The IGA Better Choices program aims to help consumers make informed and balanced decisions about their purchasing choices. The program, which includes information items for retailers and consumers, was developed in collaboration with IGA Health and Wellness Advisor and Dietician Kim Kirchherr. A consumer-facing microsite, igabetterchoices.com, provides information on planning and buying healthier options, general wellness, food safety, and recipes for meals that are better for you.
The partnership between Fresh Vine Wine and IGA will drive brand awareness, product adoption and sales within Fresh Vine Wine’s independent channel. The partnership will enable direct communication with IGA retailers and provide Fresh Vine Wine with the ability to participate in national digital advertising and other promotional opportunities. Fresh Vine Wine products will be promoted to IGA and other independent grocery retailers through feature articles, best practices, video interviews and case studies in all publications and newsletters. information from IGA and the grocery industry and state associations, including The IGA Minute as well as in-store. promotions, including appearances by famous Company owners, Nina Dobrev and Julianne Hough.
About the Independent Grocers Alliance (IGA)
The Independent Grocers Alliance (IGA) is the world’s largest voluntary supermarket network with aggregate global retail sales of over $36 billion per year. The Alliance includes more than 8,000 Hometown Proud supermarkets worldwide, supported by 36 distribution companies and nearly 40 leading manufacturers, vendors and suppliers known as IGA’s Red Oval Family Partners. IGA is present in 46 of the United States and more than 30 countries, commonwealths and territories.
About Fresh Vine Wine, Inc.
Fresh Vine Wine, Inc. (NYSE American: VINE) is a leading producer of premium, low-carb, low-calorie wines in the United Stateslaunching a 2022 growth plan following its IPO in mid-December 2021. The Fresh Vine Wine brand vision is to lead the emerging natural and accessible premium wine category as health trends continue to accelerate in the US market. The US wine market in 2020 has been a $69 billion Category. Fresh Vine Wine plans to accelerate its growth in 2022 by amplifying its marketing, expanding its product offerings and expanding its team. Fresh Vine Wine positions its line of core brands as affordable luxury, retailed between $14.99–$22.99. Fresh Vine Wine varietals currently include its Cabernet Sauvignon, Chardonnay, Pinot Noir and Rosé.
This press release contains forward-looking statements. These forward-looking statements can generally be identified by the use of words such as “anticipates”, “expects”, “plans”, “could”, “may”, “will”, “believes”, “estimates”, “expects,” “goal,” “project,” and other words of similar meaning. These forward-looking statements address a variety of matters, including statements regarding the timing or nature of future operating or financial performance or other events. Each forward-looking statement contained in this press release is subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by this statement. Applicable risks and uncertainties include, among others, the the Company’s ability to hire additional personnel and manage the growth of its business; the Company’s dependence on its brand, reputation and quality of its products; the Company’s ability to respond adequately to increased demands that may be placed on its management, operating and production capabilities; the effectiveness of the Company’s advertising and promotional activities and investments; the Company’s reliance on celebrities to endorse its wines and market its brand; general conditions of competition; fluctuations in consumer demand for wine; general decline in the health of the economy and consumer discretionary spending; the occurrence of adverse weather events, natural disasters, public health emergencies or other unforeseen circumstances that may delay or interrupt the Company’s operations; risks associated with disruptions to the Company’s supply chain for grapes and raw and processed materials; the impact of COVID-19 and its variants on the Company’s customers, suppliers, business operations and financial results; service disrupted or delayed by the distributors on which the Company relies for the distribution of its wines; the Company’s ability to successfully execute its growth strategy; the Company’s success in retaining or recruiting, or required changes in, its officers, key employees or directors; the Company’s ability to protect its trademarks and other intellectual property rights; the Company’s ability to comply with laws and regulations affecting its business, including those relating to the manufacture, sale and distribution of wine; claims, demands and lawsuits to which the Company may be subject and the risk that its insurance or indemnification coverage may not be sufficient; the Company’s ability to operate, update or implement its computer systems; the Company’s ability to successfully pursue strategic acquisitions and integrate acquired businesses; the Company’s potential ability to obtain additional financing if needed; the significant influence of the founders of the Company on the Company; and the risks identified in the Company’s other filings with the SEC. The Company cautions investors not to place significant reliance on any forward-looking statements contained in this press release. We encourage you to read the Company’s filings with the SEC, available at www.sec.gov, for a discussion of these and other risks and uncertainties. The forward-looking statements contained in this press release speak only as of the date of this document, and the Company undertakes no obligation to update or revise any of these statements. The business of the Company is subject to substantial risks and uncertainties, including those mentioned above. Investors, potential investors and others should pay particular attention to these risks and uncertainties.
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SOURCE Fresh Vine Wine, Inc.