EXCLUSIVE: Trailers, posters and global marketing campaigns such as Focus Features Last night in Sohoby Netflix ozark and Amazon Prime Video tomorrow’s war were among the winners on Saturday at the inaugural World Trailer Awards.
The ceremony, hosted by Portuguese actress Sonia Balaco, took place live from the Tivoli Marina Vilamoura Hotel in Vilamoura, Portugal. (Watch the full ceremony exclusively below.)
The show, founded by the US-based Golden Trailer Awards and AcclaimWorks, recognized the achievements of the world’s best creative marketing in film, television (broadcast/cable), games, streaming services and social media. The winners were revealed after regional finalists from around the world were selected last week.
by Edgar Wright Last night in Soho was a double winner of the evening, with Zealot UK’s Joe Argent taking home trophies in the Cinema categories for Best Online Advertisement and Best Outdoor Advertisement. In addition to ozarkwhich won for Outdoor Advertising in the Streaming category, Netflix also scored with wins for Trailer Park Group’s trailer for Halston and best poster for cocaine cowboys.
Prime Video Tomorrow the war won the award for best experiential marketing.
Among the industry executives who presented the honors on Saturday included Kelly Warnell, head of entertainment at Hearst UK; Karen Nunn, CEO of Strategem; and Micaela Romanini, Vigamus VD Foundation. World Trailer Awards Creative Director Trudy Bellinger delivered the keynote.
“The World Trailer Awards create an incredible community of global marketing talent,” Bellinger said. “It’s the marketing content creators who should be recognized and some of them are and will emerge as important global voices.”
Here is the full ceremony, produced by Spy Manor Productions:
Organizers said guests in attendance included Matt Brubaker, CEO and creative director of Trailer Park Worldwide; Evelyn Brady-Watters, Executive Director of the Golden Trailer Awards; Marcus André, director of short films at Moviebox; and Laura Carlos from the Algarve Film Commission.
MOVIE THEATER
best poster
Adam Cockerton
Mein Sohn (The Dream Factory Film Advertising GmbH)
best online advertising
Joe Silver
Last Night in Soho (Zealot UK)
Best Outdoor Advertising
Joe Silver
Last Night in Soho (Zealot UK)
Best experiential marketing
Gautam Ahuja and Mayura Tripathi
83 – The Movie (Reliance Entertainment Studios Pvt. Ltd. & Phantom Films Pvt. Ltd.)
best trailer
Walter Bienz
River (Solid State)
TELEVISION (BROADCAST AND CABLE)
best poster
george smith
Look Away (Ignition Creative London)
Best Print Advertising
Mikko Toivonen
Europe from above (The Walt Disney Company Nordic & Baltic)
best online advertising
Aaron Kelly
The Snake (Think Jam)
BROADCAST SERVICES
best online advertising
Archie Walker
Netflix Documentaries (Ignition Creative London)
best trailer
Kelly Adelman
Halston (Trailer Park Group)
Best Outdoor Advertising
Daniele Morkel, Andrew Lerma and Kristine Yan
Ozark Season 4 (Netflix Creative Studio US)
best poster
Danielle Morkel
Cocaine Cowboys (Netflix Creative Studio US)
Best experiential marketing
Heather McClure
Tomorrow’s War (Prime Video)
SOCIAL NETWORKS
best online advertising
Andrew Snook
The Courier (silk factory)
Best experiential marketing
Will Handley
Seven Samurai (The Picture Production Company)
GAMES
best trailer
Luca Dalco
Martha is Dead (Wired Productions & LKA)
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