3 lessons of hypnotherapy for better social media marketing
Hypnotherapy offers clients the opportunity to take control of their personal relationships, addictions, and negative thought patterns. As such, hypnotherapy has many applications in life. Who would have thought that one of these apps would be in marketing classes? It might sound strange, but with the right application, there are many hypnotherapy concepts that can be harnessed to create effective social media marketing that increases engagement and promotes a positive image for your business.
Hypnosis has been a subject that has permeated pop culture since it was first used in the 18e century by Franz Mesmer. Whether you’ve been to a show or seen it in movies, chances are you’ve been exposed to hypnosis throughout your life. Unfortunately, almost all of these representations are extremely inaccurate.
Hypnosis is defined by Very Well Mind as a “trance-like mental state in which people experience increased attention, focus and suggestibility.” You may have experienced this when you were driving down the road and realized that you couldn’t remember the last 10 minutes, or when you were deeply immersed in your work to look up and notice that your coworkers are already packing their bags. for the end of the day. Hypnotherapy uses this state to create positive change for the client.
We can also find ourselves in a trance state while browsing social media. After all, how many times have you told yourself that you were only going to watch one more TikTok or YouTube video and ended up staying awake for an hour longer? This trance state we often find ourselves in creates an opportunity for ads and social media marketing to have more subliminal effects on us. It is for this reason that having a presence on social media is so important. Businesses need to be in places where the public is more receptive to building positive knowledge and relationships.
Follow these lessons from hypnotherapy to increase social media engagement and conversions for your business.
Social Media Marketing Lesson 1: Create a Story
No matter how good your product or service is, it won’t work just telling your customer to come and buy what you are offering. You have to give them a reason to care.
Best-selling author and marketer Seth godin Says it best: âMarketing is no longer about the things you make, it’s about the stories you tellâ.
In a hypnotherapy session, a client follows events through to completion, either describing what they would like to happen next or recounting the events as they unfold in the theater of their mind. . While not all sessions will have a discrete start, middle, and end, they all share this incremental action that often takes the form of a story.
Creating quality marketing content means getting the investment from your audience. Whether you are speaking directly to them or giving them a point of view, the audience will only engage if they can imagine themselves in the position that is described.
Think back to the last time you viewed an ad and ask yourself these questions:
- Did the ad reach you?
- Did he have one or more main characters?
- Did something happen or was there a problem that needed to be resolved?
Conscious engagement will reveal that the vast majority of business marketing content is built this way, so apply it to your next content. If, for example, you sell tea cups, you can describe how and where customers might use them or what kinds of things they might brew in that cup. By suggesting a scene or use, you are inviting your audience to imagine using your product or service. Now they can see themselves as the kind of person who could use what you offer.
It’s important to know that your audience will also weave a story about your brand. Whether it’s a professional authority, a mom-and-pop store, or a social justice advocate, people create stories about the brands they contribute to.
Think about a few of these questions as you craft the narrative you want your audience to weave:
- How is your business unique?
- Who are the âpeopleâ that make up your business?
- What is it that matters to you that your competition doesn’t care?
- What sort of experience will your client have if they come to you?
Your use of social media marketing can help create a brand that your audience wants to support.
On a related note, it’s important to note that not all marketing content you create should be about your business. In fact, your audience is more likely to have a positive reaction to your content when most of it isn’t promotional. The most common advice is to follow the 80/20 rule, where 80% of your marketing content is non-sales and 20% is.
Part of crafting your brand narrative is not to sound too âsalesyâ. If you have an audience that follows your business’s marketing efforts on social media, they haven’t come to be sold all of the time. Sharing articles and resources, for example, puts you in an expert position on your topic, which will keep them coming back to you in the future. After all, who are you most likely to trust – someone who tells you their product is the best, or someone who appears to be an expert in their field?
Social Media Marketing Lesson 2: Interacting With Emotions
Beyond having a character’s point of view, good marketing will make you feel something. Whether a brand makes you upbeat, sad, or happy, you’re more likely to remember it if your emotions are involved, and as we mentioned earlier, one of the main goals of marketing is to increase brand familiarity or recognition.
One of the main precepts on which hypnotherapy is based is the theory that conflicts between your conscious and subconscious minds will always tip in favor of the subconscious. The theory is that your mind is like a glacier, with most of its mass below the surface. Think back to a time when you were looking to quit a habit or change your diet. Consciously you knew you wanted to change direction, maybe you already knew that these habits weren’t healthy for you. And yet, in many cases, these patterns have persisted. This is because your subconscious, which speaks in the language of emotions, was receiving something from the negative habit that had formed.
So what do you want your audience to think about you and your business? Here are three possible emotions to consider evoking and some suggestions for doing so:
- Excitement: Create a countdown timer using a temporary social media marketing tool like Instagram stories.
- Satisfaction: If your product is something that takes a long time to assemble, show your audience the process.
- Hope: Share some of the ways your audience can apply your product or services to become a better person. It could also be accomplished by showing a success story that is adjacent to your business.
Generally, you will receive a better response from your audience if you evoke positive emotions. While it can be helpful to dive into sadness or even justified anger, you want your audience’s immediate association with you to be positive.
In other words, marketing content that focuses on what a customer doesn’t want increases the likelihood that they will subconsciously start associating with you with the problem rather than the product or solution you are offering.
Social Media Marketing Lesson 3: Call to Action
Basically, there are three acts in a hypnotherapy session: induction or relaxation, regression (the meat of the session) and anchoring. In this final section, the therapist reviews the positive moments of the session and the lessons or ideas the client has learned. The anchor connects the session to the rest of his life, answering the question, “Now that you know this, what do you do with it?” “
The structure of engaging marketing content is similar: first you hook the audience, then you share something they need or want, and finally you direct them to your product or service.
Whether it’s sharing the post, calling for a reservation, or getting them to try a tip for themselves, your marketing content needs a reason to stay loyal to your audience. It is also a great way to convert your audience as clients or clients.
Interestingly, a call to action is not only important for businesses, it is also important for customers. If you’ve created an engaging narrative in your copy and infused it with emotion, forgoing that final step can leave your audience with nowhere to direct their momentum.
The call to action is a lot like the end of a story, a story that your clients or potential clients can write. They can choose to do this last step, and your job is to make it as easy as possible.
Here are some tips for getting through this crucial step in the marketing process:
- Use Active voice: Strong insightful verbs act much better than passive language.
- Be specific: your audience needs to know what to do to do it. Make sure your copy is concise and clear on where they need to go next. The fewer obstacles there are to your call to action, the better.
- Be Creative: The most important thing in social media marketing and marketing in general is to have fun. Your audience will react much better to the novelty.
While there are some notable differences between hypnotherapy and social media marketing, some of the central tenants may have useful applications in the area of ââmarketing content creation. So the next time you create your own social media post, think about the messages you send, both consciously and subconsciously.