36Kr Enterprise Service Review Platform Enters Strategic Marketing Collaboration with Lenovo Group

BEIJING, October 17, 2022 /PRNewswire/ — 36Kr Holdings Inc. (“36Kr” or the “Company”) (NASDAQ: KRKR), a leading brand and pioneering platform dedicated to serving new economy participants in Chinatoday announced that its Enterprise Services Assessment Platform has entered into a strategic cooperation with Lenovo, a renowned Fortune Global 500 company. 36Kr will provide in-depth marketing services designed to empower Lenovo’s business unit targeting small and medium enterprises (“Lenovo SMB”) customer acquisition solutions, as well as to improve its brand influence.

Under this cooperation, 36Kr will provide a wide range of value-added services, including accurate customer acquisition, brand management, and interactive marketing, among others. Leveraging its advanced big data analytics, the 36Kr Enterprise Services Review Platform will identify effective Marketing Qualified (MQL) leads for Lenovo SMB. At the same time, the platform will expand Lenovo’s reach to potential customers through various marketing campaigns, such as live streaming events, industry forums, and review reports. Notably, 36Kr and Lenovo jointly created a content channel targeting “Specialized, Refined, Differentiated, and Innovative” enterprises to enhance the influence of the Lenovo brand and enable small and medium-sized businesses to grow their businesses. The Lenovo sponsored channel was launched on the official website of 36Kr in August this year.

Incubated in the second half of 2020, the 36Kr enterprise services review platform is dedicated to becoming the go-to destination for enterprises to efficiently identify, research and purchase SaaS products. To this end, the platform has developed a comprehensive set of proprietary marketing solutions including acquisition, retention, conversion and lead marketing campaigns to help SaaS providers acquire customers with precise targeting. Meanwhile, with its genuine reviews and feedback accumulated by users, the platform also enables buyers to select the best and most suitable SaaS solutions while navigating the process of digital transformation and upgrading. Notably, the 36Kr enterprise service review platform covers almost all major brands as well as many mid-range brands and other widely known brands in China SaaS, and pioneered industry classification standards. Moreover, as an independent third-party platform, 36Kr Enterprise Service Review Platform continuously improves its product matrix, focusing on its product library, user review library, influencer database keys and its library of knowledge graphs with the aim of creating a “Magic Quadrant” style search. resource for China the business services industry, while ensuring the objectivity, fairness and authority of the platform.

Since its inception, the 36Kr Enterprise Services Review Platform has experienced rapid growth in its key operating parameters. As of Q2 2022, enterprise services review platform 36Kr had featured a total of more than 6,600 consumer SaaS products, covering enterprise services software across 16 industries and 200 industries with broad coverage from leading and well-known SaaS brands. More excitingly, monthly active users (MAUs) of the enterprise services review platform reached approximately 900,000 during the second quarter, an increase of more than 18 times compared to the same period of the year. last year. Genuine reviews increased 17x year-over-year to over 32,000, up 56% sequentially, and the number of SaaS merchants registered on the platform also continued to grow. increase, reaching nearly 900 to date. On the marketing front, 36Kr Enterprise Service Review Platform has established business partnerships with a wide range of renowned enterprise software brands, including Volcano Engine, Kingdee, Beisen, Polyv, HiteVision and EC SCRM.

Mr. Feng Dagangco-president and CEO of 36Kr, said, “We are delighted to have established this deep strategic marketing collaboration with Lenovo Group. It represents another step in our commercialization of our 36Kr enterprise services review platform, which has quickly become a leading enterprise services platform already serving many well-known SaaS brands in China. Going forward, we will continue to partner with China leading SaaS service providers to meet the huge digitization demands of key industries and enterprises, creating more successful reference cases and solidifying our position as the industry’s flagship platform. We are confident that as we refine our ecosystem of dynamic services, the benefits of our platform, products and services will accrue in tandem, propelling us to the top of this huge market worth hundreds of billions of RMB while further expanding the boundaries of 36Kr’s services and building a second growth engine for the company.”

About 36Kr Holdings Inc.

36Kr Holdings Inc. is a leading brand and pioneering platform dedicated to serving new economy participants in China with a mission to empower participants in the new economy to achieve more. The company kicked off with high-quality content offerings focused on the new economy, spanning a variety of industries in China New economy with diversified distribution channels. Leveraging the traffic brought by high-quality content, the Company has expanded its business services offerings, including online advertising services, value-added business services and subscription services, to meet changing needs of new economy businesses and the upgrading needs of traditional businesses. The company is backed by a comprehensive database and strong data analysis capabilities. With diversified service offerings and significant brand influence, the Company is well positioned to capture the continued high growth potential of China New economy.

For more information, please visit: http://ir.36kr.com.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made pursuant to the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by words such as “will”, “expect”, “anticipate” , “future”, “intends”, “plans”, “believes”, “estimates”, “confidently”, and similar statements. Statements that are not historical facts, including statements about the Company’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including, but not limited to, the following: the Company’s objective and strategies; future business development, results of operations and financial condition of the Company; relevant government policies and regulations relating to our business and industry; the Company’s expectations regarding the use of proceeds from this offering; the Company’s expectations regarding market demand and acceptance of its services; the Company’s ability to maintain and improve its brand; the Company’s ability to deliver high-quality content in a timely manner to attract and retain users; the Company’s ability to retain and hire quality in-house writers and editors; the Company’s ability to maintain cooperation with third party professional content providers; the Company’s ability to maintain relationships with third-party platforms; general economic and commercial conditions in China; possible business disruptions caused by natural or man-made disasters; and assumptions underlying or relating to any of the foregoing. Further information regarding these and other risks is included in the Company’s filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statements except as required by applicable law.

For investor and media inquiries, please contact:

In China:

36Kr Holdings Inc.
Investor Relations
Tel: +86 (10) 5825-4188
Email: [email protected]

Piacente Group, Inc.
Jenny Cai
Tel: +86 (10) 6508-0677
Email: [email protected]

In United States:

Piacente Group, Inc.
Brandi Piecente
Tel: +1-212-481-2050
Email: [email protected]

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SOURCE 36Kr Holdings Inc.

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