A $1.2 billion global opportunity for an online video platform in media and entertainment by 2026

SAN FRANCISCO, February 2, 2022 /PRNewswire/ — New market research published by Global Industry Analysts Inc., (GIA), the leading market research firm, today released its report titled “Online Video Platform in Media and Entertainment – Global Market Trajectory and Analysis”. The report presents new insights into the opportunities and challenges in a significantly transformed post COVID-19 market.

Editing: 8; Published: January 2022
Executive Pool: 1382
Companies: 103 – Players covered include Akamai Technologies, Inc.; Alphabet, Inc.; Brightcove, Inc.; Comcast Corporation; Frame.io, Inc.; Kaltura, Inc.; Limelight Networks, Inc.; MEDIAMELON, INC. ; Ooyala, Inc.; Panopto and others.
Blanket: All major geographies and key segments
segments: Application (video sharing, commercial video platforms, other applications); End use (brands and businesses, content creators, individuals)
Geographies: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; UK; and rest of Europe); Asia Pacific; Rest of the world.

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Global online video platform in the media and entertainment market to reach US$1.2 billion by 2026

OVPs or online video platforms offered by video hosting services allow users to convert, download, play and store videos on the web through a large-scale and structured system that generates revenue. Video hosting services are becoming more mainstream, especially with the expansion in popularity of blogs, interactive pages, and Internet forums. The emergence and evolution of Internet video companies such as YouTube and Netflix have a major bearing on the continued progression of the online video market. In fact, YouTube, which is the most widely used online video site in the world, has been one of the keystones in the growth of the online video market over the years. Offering user-generated content as well as professional/licensed content in short and long versions across various genres and categories, YouTube has infused agility into the online video arena, making watching videos very convenient and easier for viewers at all levels. OVPs are cost-effective, allowing users to tag, message and share videos on third-party websites with increased visibility and allowing businesses to store the videos in one place and simultaneously share the videos over the Internet . PVOs allow users to share content through social media and other sites as needed and reach out to audiences. OVPs are simple and quick to use, easily integrated into existing software solutions and compatible with the majority of third-party sites. Live streaming is getting immense attention and is expected to stay here for the next few years. The trend is causing various companies to join the wave and come up with dedicated solutions including live streaming tools and online video platforms to help users livestream the video content to viewers. The main factors driving interest in live events are digitalization and fast-paced lifestyles, the rapid proliferation of digital technologies like smartphones, mobile internet, and the rise of the on-demand economy that is emerging. then. Additionally, the rise of online education and e-learning, the rise of subscription-based video-on-demand content, the rise of video advertising, the growing popularity of video podcasts, and the emphasis Rising on video monetization are some of the factors driving the growth of the market.

Amid COVID-19 crisis, the global Online Video Platform in Media & Entertainment market is estimated at US$409.7 million in 2020, is expected to reach a revised size of US$1.2 billion by 2026, growing at a CAGR of 18.1% over the analysis period. Video sharing, one of the segments analyzed in the report, is expected to grow at a CAGR of 17.9% to reach US$648.2 million at the end of the analysis period. After a thorough analysis of the business implications of the pandemic and the induced economic crisis, the growth of the commercial video platforms segment is readjusted to a revised CAGR of 19.3% for the next 7-year period. This segment currently accounts for a 33.6% share of the global online video platform market in media and entertainment.

The US market is estimated at $112.6 million in 2021, when China is expected to reach $308.8 million by 2026

The online video platform market in media and entertainment in the United States is estimated at US$112.6 million in 2021. The country currently accounts for a 22.6% share of the global market. Chinaworld’s second largest economy, is expected to reach an estimated market size of US$308.8 million in 2026 with a CAGR of 22.1% over the analysis period. Other notable geographic markets include Japan and Canada, each predicting growth of 11.9% and 15.1% respectively over the analysis period. In Europe, Germany is expected to grow at around 14.3% CAGR while the rest of the European market (as defined in the study) will reach US$32.1 million at the end of the analysis period.

Segment of commercial video platforms to reach $416.5 million by 2026

In the global commercial video platform segment, United States, Canada, Japan, China and Europe will drive the CAGR of 16.8% estimated for this segment. These regional markets representing a combined market size of US$92 million in the year 2020 will reach a projected size of US$299.5 million at the end of the analysis period. China will remain among the most dynamic in this group of regional markets. Led by countries such as Australia, Indiaand South Koreathe market of Asia Pacific should reach US$95.8 million by 2026, while Latin America will grow at a CAGR of 20.1% over the analysis period. Following

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Global Industry Analysts, Inc., (www.strategyr.com) is a renowned market research publisher, the only influencer-focused market research company in the world. Proudly serving over 42,000 clients in 36 countries, GIA has been recognized for its accurate forecasting of markets and industries for over 33 years.


Zak Ali
Director, Corporate Communications
Global Industry Analysts, Inc.
Phone: 1-408-528-9966
Email: [email protected]


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SOURCE Global Industry Analysts, Inc.

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