A MENTORSHIP-BASED GROWTH MARKETING PROGRAM FOR MINORITY STARTUPS

“Funding for minority-founded companies is gaining momentum. With InTandem, we have created an exclusive program and program to provide high-level support to these startups as they close their Series A funding and launch at a critical time – the race to scale their business,” said Alex Tipper, co-founder of InTandem. “Through strategic partnerships, we are able to bring technology-based growth marketing expertise and mentorship to help level the playing field for this important community.”

InTandem is led by a team of seasoned growth marketing leaders from top Fortune 50 companies, startup/VC accelerators and digital agencies and includes: Sean Clayton (Executive Director, Solutions at Mindshare) Malcolm Gillian (President & COO, Cogent Entertainment, Alex Tipper (General Manager at $450 million venture capital funds) and Matt Tipper (CMO, Nutrafol).

“InTandem’s formula is simple, a program and mentorship powered by industry leaders, along with Google experts and products, means success for minority-owned startups,” said Matt Tipperco-founder of InTandem and CMO, Nutrafol.

InTandem has created and validated a structured methodology for growth, developed at leading digital agencies that has been successfully implemented in Fortune 50 companies and startups. Participating startups will learn from industry experts, such as Brand Solutions Marketing Director at Meta, Former VP of Design at Airbnb, and Inclusive Marketing CEO/Co-Founder, on how to expand their growth marketing team, capabilities, and roster of partners. to fuel growth to take it to the next level.

The InTandem program consists of professionally-led virtual roundtables, group and 1:1 workshops with industry experts in the fields of media, data, technology, creation, people and processes, in-depth topics and a pilot development phase designed to improve go-to-market approach, media planning, marketing organization and structure, as well as data and technology infrastructure to rapidly accelerate maturity and l impact of marketing.

The program is free, in cash and equity, to selected startups and is funded through the generosity of InTandem sponsors and industry experts who are invested in accelerating the growth and success of minority-founded startups .

InTandem’s technology partners are passionate about supporting minority-founded businesses, add value to the program curriculum, and provide practical solutions as part of the marketing mix that can help participating startups succeed during and after the program . Current partners include:

  • Creatd, Inc. (Nasdaq CM: CRTD), InTandem’s lead sponsor, is a creator-centric holding company that helps creators and brands grow through the power of technology and partnership.
  • google is a technology company specializing in Internet-related services and products, including; online advertising, SEO, SEM, YouTube and more.
  • Valence is a platform that connects, presents and empowers the global black professional community. It is also participating in the first InTandem program for 2022.
  • Myosin provides performance insights for better, faster decisions by using AI to connect your brand essence, data sources, and media channels.
  • hunting club Hunt Club is a talented company that is revolutionizing recruitment for fast-growing digital businesses. Hunt Club’s technology transforms thousands of subject matter experts into the world’s most powerful talent network.

“InTandem’s catalytic approach to accelerating the growth of minority-founded startups through technology, mentorship and marketing industry experience aligns with Creatd’s commitment to empowering creators with the ways to have a positive global impact through storytelling,” said Laurie Weisberg, CEO, Creator. “We are excited to work together to build something bigger that will help shape the future of a creative community.”

“The greatest competitive advantage in business today is talent,” said Amanda Award, Vice President of Marketing at Hunt Club. “People are the DNA of the company, and the right talent can drive growth 10x. InTandem’s mission aligns with our core values ​​at the Hunt Club and we’re excited to partner with startups owned by minorities, helping them navigate the creation of powerful growth marketing organizations to scale.”

For more information or to apply for the InTandem program, visit: www.intandemgrowth.com.

ABOUT INTANDEM
InTandem, in partnership with Google, is a free mentorship-based growth marketing program for startups with founders from underrepresented communities. The InTandem program includes a proprietary curriculum and actionable growth marketing roadmap to help minority-founded startups accelerate their growth as they raise post-Series A funding. The program is funded through the generosity InTandem sponsors and industry experts who are invested in accelerating the growth and success of minority-founded startups. For more information visit: https://intandemgrowth.com/.

ABOUT CREAD
Creatd, Inc. (Nasdaq CM:CRTD) is a creator-focused technology holding company and the parent company of the Vocal platform. Our mission is to empower creators, entrepreneurs and brands through technology and partnership. We achieve this through the four business pillars of Creatd: Creatd Labs, Creatd Partners, Creatd Ventures and Creatd Studios. For more information, visit https://creatd.com/.

ABOUT THE HUNTING CLUB
Hunt Club is a talented company that is revolutionizing recruitment for fast-growing digital businesses. By leveraging the power of relationships, Hunt Club’s technology transforms thousands of subject matter experts into the world’s most powerful talent network. Hunt Club has built a growing professional network of over 6 million candidates and 13,000 business leaders, comprised of entrepreneurs, executives, innovators, investors and team leaders, who help introduce and to connect top talent, providing the most effective and efficient hiring experience for employers and candidates. https://www.huntclub.com/

ABOUT VALENCIA
Valencia’s mission is to create new paths to success for black professionals. The Valencia platform connects, highlights and empowers the black professional community through professional development and career opportunities, with an eye toward a future where there are generations of black professionals who are skilled in the art Business. Valencia also partners with businesses to help them recruit, retain and promote black talent. Participate by registering on www.valence.community and follow us on Instagram at @ValenceCommunity.

Media Contacts:
Erin Johnson
Erin Johnson + Partners
917-242-0931
[email protected]

SOURCE Hunting Club; Tandem

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