AdTech startup Tomi raises seed funding to make real estate ads as good as e-commerce – TechCrunch



In industries such as real estate, automotive and financial services, offline sales cycles are long and digital advertising tends to fail in these areas. With low conversion rates and real offline assets, the temptation for advertisers is to buy leads and clicks, which can increase customer acquisition costs. People are browsing, but basically they are buying offline.

New startup, Tomi Solve this problem by addressing user behavior on your business website (using tracking pixels, in combination with ad APIs and a CRM) to help your business reach its customers in the world. same way as an e-commerce business. intend to do something.

We are currently raising $ 1 million in fundraising rounds from investors such as Begin Capital and the Phystech Leadership Fund.

Founded by Constantine Bayandin, former senior director of digital marketing and technology at Compass and chief marketing officer of Ozone, “Amazon of Russia”, Tomi is similar to Anytrack, Sociaro, Meetotis, Analytics and Postclick. Compete with AdTech companies.

The difference, however, is that Tomi “focuses on offline conversions and works with multiple advertising channels such as Facebook, Instagram, and Google.”

Bayandin said, “Real estate companies want to take advantage of online advertising to sell their inventory, but it is proving too expensive and difficult. People love to sail, but rarely convert. Most of these transactions take place offline, so real estate clients don’t know how to optimize for real buyers. Tomi uses machine learning to attract real buyers to the web. Analyze your navigation on your site and optimize your advertising campaign for conversions. “

All of this behind is the latest iOS, which allows Apple to shut down IDFA, Google plans to remove third-party cookies from Chrome browsers and allow users to turn off “personalized ads”. With Update 14.5, all advertising activity is changing. Therefore, new tools are needed. Bayandin says Tomi is part of this new wave of advertising technology.

AdTech Startup Tomi Raises Seed Funding To Make Real Estate Ads As Good As Ecommerce – TechCrunch Source Link AdTech Startup Tomi Raises Seed Funding To Make Real Estate Ads As Good As Ecommerce – TechCrunch


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