Aspire Global unveils new AspireEngage CRM system


Stockholm-listed game provider Aspire Global has enhanced its AspireCore platform with the integration of a new CRM system, AspireEngage.

Powered by London-based IT specialist Exponea, AspireEngage is a customer data platform that integrates a wide range of services to deliver an improved player experience and greater customer satisfaction.

The system offers high-level, real-time marketing capabilities that allow operators to fine-tune their approach to player engagement, including bonus management, personalized messaging and user segmentation.

AspireEngage will allow operators to connect their own CRM tools to the platform, in addition to providing an easy-to-use self-management interface.

The company said AspireEngage would further solidify Aspire Global’s position as the go-to solution for traders looking to increase their value and engagement in regulated markets around the world.

“We are excited to launch AspireEngage and believe it will revolutionize the way operators market their brands around the world today,” said Aspire Global CEO Tsachi Maimon. “The real-time solution is incredibly easy to use and will provide operators with the ability to deliver sophisticated marketing techniques that will lead to a more personalized experience for customers.

“As we continue to grow and enter new markets, this integration serves to cement AspireCore as a true gateway platform to endless iGaming opportunities. “

Actions in Aspire Global plc (STO: ASPIRE) were trading down 0.83% to SEK 60.00 per share in Stockholm on Wednesday morning.

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