Austin Rotter, a PR pro, interviewed on “Why good content needs to be futuristic and cutting-edge”

“Austin Rotter, Digital Marketing Strategist”

Austin Rotter, a professional PR and media relations strategist, was recently interviewed by The Ritz Herald on the subject of why good content should be futuristic and cutting-edge. As proof of his claim, Austin offered a number of reasons, including why content marketing needs an overhaul.

Recent advances in technology have enabled drastic changes in human behavior. Changing web businesses, new content consumption habits, and the adoption of voice search and video streaming are driving the marketing industry into a future where mass-produced content and sales promotions no longer work.

In a recent interview with The Ritz Herald, Austin Rotter outlined why good content should be futuristic and cutting-edge. Austin is an expert in media strategy, branding and public relations. He helps brands and entrepreneurs break free from the limitations of noisy ecosystems to reach their target audiences creatively and strategically.

The article includes excerpts from the interview. For more information about Austin and his services, or to follow his blog, visit his website:

Why does content marketing need an overhaul?

Austin attributed COVID-19 as the primary reason for the case in question. As countries grappled with the pandemic, the economic downturn exposed them to unprecedented risk.

In a last ditch effort to survive the crisis, a significant number of small businesses have emerged online. Many physical stores have also made the transition to the digital world. Since then, the industry has been flooded with new strategies, many of which have proven ineffective.

“There’s a lot more noise there, and it’s harder for brands to reduce clutter,” Austin said. “The way we define content marketing has changed. Initially it was more about creating and delivering information to attract and retain customers. Today it’s about creating and distributing content that generates conversions and sales. In this regard, many emerging brands are going too far with their claims, and this will not be a sustainable model in the long term,” he added.

How can companies make their content interactive to ensure customer satisfaction?

In response to the above question, Austin offered two possible solutions. He first suggested that the branding be mobile-friendly. Instead of selling services, brands must sell solutions. They need to produce informative and digestible content such as carousels, infographics and interactive videos that add value to the lives of their customers.

Second, he proposed that brands evaluate the performance of their content online. “Numbers play a central role in determining the success of your content,” he said. Almost all social media platforms allow brands to view how their content is performing online and what type of posts are getting the most engagement. Brands should use these analytics to spot trends and understand what works best for them to make their content strategy futuristic.

A message to marketers who favor mass-produced content:

Austin’s latest call was for companies that mass-produce content. He advised them to reevaluate their strategy, pointing out that mass-produced content is no longer effective. Today’s consumers want more personalized and targeted information, which can only be delivered by providing them with solutions tailored to their emotional needs.

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Contact person: Austin Roter
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