Australian Traveler Media expands digital and print team
Australian Traveler Media is one of the most successful independent magazine publishers in Australia. This week, the company announced new appointments to the australian traveler team, with Carla Grossetti come on board as a full-time writer and deputy editor and Emily Murphy join the digital team as a producer and writer.
Managing Director of Australia Traveler Media Quentin Long said the expansion of the editorial team represents an exciting development for the title. “This is great news for australian traveler and international traveler. This allows us to deliver even more cutting-edge content to our readers and fulfill our mission of connecting Australians to their next amazing experience better than ever.
Long added the recruitment of new members to the editorial team well and truly drops Covid in the rearview mirror. “We are now back to pre-Covid staffing levels and investing in content is critical to our future success. These appointments will take our leadership in content even further, cementing our position as Australia’s leading travel media. »
Carla Grossetti has been writing about travel since she was first employed by News Corp Australia as a junior journalist at the age of 18, and brings over 25 years of experience to the role of Senior Editor and deputy editor-in-chief. Over the past two decades, she has oscillated between digital and print, writing and publishing. She was also hired as deputy editor and writer at The Guardian Travel, The Sunday Times‘ Travel, Conde Nast Traveler and delicious. magazine and was published in Escape, Travel + Luxury and SMH Traveler.
The editor reported that Emily Murphy’s experience at Prime Creative Media, coupled with her dual degree in Communications and Media Studies and International Studies, sees her well placed to join the digital team at Australian Traveler Media. as a writer and producer as she continues to grow her subscriber base. .
Australian traveler in newsstand
Earlier this week newsagent Marc Flecher spoke to Mediaweek about how newsagents are coping with declining magazine sales.
Today Long told Australian Traveler Media Media week“Distribution continues to be the biggest challenge in the print game, but there are always opportunities. The reprint of 100 ways to vacation here this year in 2020 amid the pandemic shows you can be very successful when the product, marketing and proposition are right.”
While noting the importance of newsagents in the magazine business model, Long noted that it was one of many sources of revenue.
“We will launch our new direct underwriting strategy in early June. We continue to view this multi-channel solution with digital as the first point of customer contact as the right strategy. »
Long has yet to fully gauge the appeal of joining digital magazine platform Readly, saying Media week it was not a high priority.
Australian Traveler Media Editorial Team
Leigh Ann PowEditorial Director: [email protected]
Imogen EvesonDeputy Editor: [email protected]
Anita Jokovichartistic director: [email protected]
Carla Grossettiwriter and deputy editor: [email protected]
Australian Traveler Media Digital Editorial Team
See also: Another great deal for Australian travellers: buy this special Australian city guide now