Banijay Asia partners with global content producer Keshet International

NEW DELHI: Banijay Asia, the Indian arm of Paris-based content studio Banijay Group, has partnered with global content producer and distributor, Keshet International (KI). The collaboration will see the older scripted formats as an option from the latter’s content library for Indian audiences.

In India, Banijay Asia is known for shows like Survivor, Ranveer vs Wild with Bear Grylls, Call My Agent Bollywood and The Voice. In addition to distributing Israeli properties like False Flag, Rising Star and Yellow Peppers (The A Word), KI is recognized for its catalog of dramas and comedies in local languages ​​from elsewhere – including Iceland, Norway, Sweden, Belgium, Portugal, Turkey, Mexico and Quebec.

“Indian audiences have an insatiable palette of diverse stories and shows, and Banijay Asia strives to meet this demand by partnering with a range of production networks around the world. Together (with Keshet International), we are working to build a series of shows that will continue to expand the content offering in our market,” Banijay Asia CEO and Founder Deepak Dhar said in a statement.

Keren Shahar, President of Distribution and COO of KI, said the company is really excited to work with Banijay Asia to help it identify more dramas and comedies from its library to adapt for Indian audiences. “Following the successful local adaptations of our Israeli IP in two seasons of Bandi Yuddh Ke (Prisoners of War) and the Telugu adaptation of The Baker and the Beauty – we look forward to seeing similar successes with shows from Israel, from Europe and beyond,” Shahar said in a statement.

Over the past few years, Banijay Asia has collaborated with content and production companies such as NBCUniversal Formats, Turmeric Media and Kamal Hasan, Bear Grylls and Delbert Shoopman’s The Natural Studios, Salman Khan TV, MS Dhoni’s new venture – Dhoni Entertainment Pvt Ltd and Group M’s Motion Content Group to create and execute concepts for television and the web.

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