Barbadian designer featured in Vogue launches brand

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Shanice Taylor, the local designer whose work was worn by international Barbadian-born pop star, Rihanna, and who was later featured by Vogue Magazine, launched her eponymous brand.

Gifted to Rihanna by her best friend Melissa, Taylor’s crochet piece garnered international attention and sparked a surge in orders from those looking to own one of her designs.

Her story of strength, resilience and triumph continues to captivate many and the Westbury native has sought to weave these themes under her new brand, Shanice Taylor.

Humiliated by her meteoric rise, Taylor expressed her desire to “create pieces that inspire those who wear them to express themselves with confidence.” She told The Barbados Advocate that she will be hosting a fashion show in the future.

St. Michael West Parliamentary Representative Christopher Gibbs hopes Shanice Taylor’s story will motivate others and sees her achievement as proof of the rich talent that exists in the communities of Barbados.

Gibbs, who facilitated the partnership between Taylor and brand development company, G&A Communications Inc (G&A), is confident about the label’s future. He said: “Partnerships are integral to success, and I thought it was essential to match Taylor’s goals with the expertise and creativity of a big-name store like G&A Communications Inc. They have already created a stunning visual brand together. “

CEO and Chief Brand Strategist at G&A Communications Inc, Devin Griffith, spoke about the collaboration process, saying, “Transmutable Innovation ©, G&A’s unique process methodology has been leveraged to create the Shanice Taylor brand. So it was important for us to get to know Ms. Taylor and understand her motivations and what drives her – before we even put the pencil to paper, we had lengthy discussions with her to understand her unique story. He added, “The key to a brand’s success is authenticity and purpose, so it was imperative for us to establish the Shanice brand column. “

As Shanice Taylor moves more and more internationally, fans can follow the brand’s journey on social media @designsbyshanicetaylor and visit designbyshanicetaylor.com.


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