Blue Ant Media Expands Mainstream Show Business to West Coast with The Baby Show Vancouver
Blue Ant Media announced on March 3 its acquisition of The Vancouver Baby & Family Fair and the expansion of the company’s Canadian consumer entertainment business to the West Coast. Under its new name, The Baby Show Vancouver will launch this fall 2022 at the Vancouver Convention Centre.
The Baby Show Vancouver joins the company’s portfolio of consumer shows, including the Spring and Fall Cottage Life Shows in Toronto, the Ottawa Cottage and Backyard Living Showthe Christmas show of the seasons and the Spring and To fall The Toronto Baby Show.
The expansion follows the success of The Baby Show Toronto, North America’s largest mainstream parenting show, acquired by Blue Ant Media in January 2019. The Baby Shows co-founders Nick Eliades and Sandy Pedrogao, who joined Blue Ant in 2019 will oversee exhibitor sales, sponsorships and show operations for The Baby Shows in Toronto and Vancouver. The Baby Show Vancouver is set to take place annually after launching this fall.
“The acquisition of The Baby Show Vancouver is the latest example of Blue Ant’s commitment to growing our live events business nationally,” said Jamie Schouela, President, Global Channels and Media, Blue Ant. Media. “While we have found creative ways to come together virtually during the pandemic, we are excited to return to in-person shows and have already seen pent-up demand from exhibitors and attendees to tune in.”
“Expanding our business with The Baby Show Vancouver is an exciting achievement that builds on the success we’ve had in Toronto among the parenting community. We are excited to expand our offering to West Coast parents and connect with local exhibitors in the Vancouver area,” said Nick Eliades, Director of The Baby Shows. “Since joining Blue Ant, The Baby Shows have been able to tap into a valuable network of brands, platforms and promotional resources to grow our live event business and ultimately increase value show for exhibitors and sponsors across Canada.”
The Baby Show Vancouver is a pregnancy and early parenting show, offering premium products and services dedicated to guiding new parents through pregnancy and the early years of childcare. Spring and fall Baby Shows events in Toronto attracted 250 local and national exhibitors, as well as workshops, seminars and brands such as Pampers, Indigo, Babies “R” Us, Medela, Safety 1st and Silver Cross.
Blue Ant Media is a producer, distributor and operator of private international content channels. The company also produces and manages seven consumer shows across Canada each year, in a variety of lifestyle sectors.