Bullish operators on big stars to revive theaters
NEW DELHI: Big Hindi and Southern language movie stars are announcing several plans to bring business back to theaters.
While Rajinikanth is next Annaatthe is scheduled for Diwali in November, his rival Kamal Haasan has just started filming a film titled Vikram which will star Vijay Sethupathi and Fahadh Faasil with him, though he’s set to start a sequel to his popular 1990s hit Indian.
Hrithik Roshan recently announced big projects such as Fighter with Deepika Padukone and a remake of the Tamil hit Vikram Vedha outraged Krish 4.
Padukone herself will be seen in a multilingual film with star of Baahubali Prabhas, a remake of the Hollywood film Trainee and an account of the Mahabharat from Draupadi’s point of view. Ajay Devgn who may have had to release his last Bhuj-The pride of India on Disney + Hotstar has announced more than five projects, including one that he will lead himself.
Film trade experts and theater owners believe the nation’s biggest stars should make more films after covid to bring audiences back to theaters. Several stars had cut back their work – some barely making a movie a year. Faced with the challenge of staying relevant in a post-covid world, many quickly create a buzz around big projects.
“The presence of big stars (in a movie) definitely adds great appeal and speeds up the recovery process,” said film producer, trade and exhibition expert Girish Johar. “After being inactive for almost two years, the stars are also realizing that it is important to be seen and are looking for something that could be up their sleeve,” added Johar.
One of the things people have missed in cinemas is the spectacle it brings and the experience of watching a large-scale movie on the big screen, said Rahul Puri, Managing Director of Mukta Arts and Mukta A2 Cinemas. . “We all know that the big movies in India usually have the big stars,” Puri said.
Abhimanyu Singh, CEO of Contiloe Pictures, said it will be content where you need a collective experience that brings audiences back to theaters. “A draw in Bollywood is the stars, so as long as you have a good script and a big star, this is a combination that will work well. Otherwise, good scripts in and of themselves are now going to become the order of the day for a lot of the content that audiences view on digital platforms, which is of variety and quality, so they will get used to at some level until the halls open, ”Singh added.
Certainly, the covid-19 pandemic has dealt the star system a heavy blow with several films forced to skip theatrical release and barely manage a single draw on OTT services. Independent business analyst Sreedhar Pillai has said that any star worthy of the name in the Southern film industry would want their next film to be shown on the big screen first, given how they see the system crumbling. slowly. “Plus, they know things won’t normalize as quickly after the second wave. The economy is in ruins and the common man has no money, ”Pillai said.
Industry experts like Mukta Arts’ Puri have said making such big films is a challenge, referring to the reduced number of star vehicles released each year.
As movies become more complex and the advent of technology brings more imaginative experiences to the screen, a greater investment from the major players may be required.
“Big stars are great because they have a huge fan base and you’re willing to spend the money to buy their movie tickets, but that alone won’t be enough. We need to create content that asks audiences to come and have a healthy big screen experience with explosive sound, so even star-studded movies should be the perfect combination, ”said Goldie Behl, Film and Web Content Producer.
In these times of excessive content, the goal should be for audiences to want to watch the movies of their favorite stars and they should have no choice but the big screen, he added.
It is more likely that content designed for a big screen experience without a big star will still work compared to content featuring a big star that is not supported by a big screen show, as people may want to watch it. home movie, Behl explained, indicating that the presence of a star and a ladder are equally important.
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