Cate Mathers named Chief Strategy Officer of It’s Friday

It’s Friday named Catherine Mathers as Chief Strategy Officer.

She joins the newly launched agency with over 20 years of experience gained in creative, digital, CX and media agencies. Mathers has spent the past eight years as head of strategy at The Works.

She has worked with some of the world’s most iconic and innovative brands including McDonald’s, Canadian Club, Jim Beam, Qantas, Subaru, Playstation, Pepsi International, Telstra, Optus and P&G.

His illustrious career has spanned Australia and New York and spans a wide range of industry categories, with his work having been recognized with numerous efficiency awards over the years.

Mathers’ brings a diverse, connected and integrated approach to marketing and communications; in which she combines her experience in branding, relationships, CX, media and social strategy.

She has also held senior positions including Director of Global Planning at Jim Beam, Head of Digital at Leo Burnett, and Communications Strategist and National Head of Social Media at media agency OMD.

Mathers said of his new role, “I love the agency ethos around Brand Energy. I think sometimes our industry is guilty of over-complicating things. Our job is to make things happen; that it’s people in action, products on the shelf or services at the door.

“Energy is the force that makes things happen. And having the power to make things happen is what excites me as a strategist. The It’s Friday team is top notch and we have an ambitious founding client to start with. It looks like the perfect storm.

“I’m excited about this collective strength and look forward to building a really big energy behind Domino’s and other brands to come.”

Co-founder Pete Bosilkovski said of Mather’s appointment: “It has been quite a journey to find the right strategic leader for us. We’ve been looking for a thinker who has strong convictions and relentless energy and drive to take the less convenient route to solving business problems.

“When we met Cate, we knew she was the perfect addition to the team. Her positivity and optimism are infectious. She has a great passion for tackling the most complex business issues and breaking them down beautifully. Cate’s superpower is her obsession with digging up a brand’s powerful energy and connecting it with consumers in meaningful ways, regardless of channel.

“For us, it was important to bring in someone who could impact the energy of a brand in a connected way. Having worked at some of the leading media, digital, CX and brand agencies, and on some of the biggest brands, Cate will be a force, helping to shape our clients’ brand experiences across owned, earned and paid channels, with equal energy. We are very happy to have Cate with us,” added Bosilkovski.

The key appointment follows the agency’s recent unveiling by founders Pete, Vince Lagana and Jeremy de Villierswith work already underway for Domino’s first customer.

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