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Online advertising
2 actions of advertising agencies to add to your portfolio
Online advertising is gradually replacing traditional advertising in a context of rapid digital transformation. Global ad spending is expected increase 14% from its value a year ago to $ 657 billion in 2021. With increasing consumer…
Global Marketing Automation Market To Reach $ 6.3 Billion By 2026
Free Project Preview - This is an ongoing global program. Preview our research program before making a purchase decision. We offer free access to qualified executives in charge of strategy, business development, sales and marketing and…
Google Chrome vs. Samsung Internet: Should We Change?
This story was originally published 2020/07/25 9:56 a.m. PDTJul 25, 2020 and last update 2021/07/11 9:37 a.m. PDTJul 11, 2021.
Google Chrome is by default, literally and figuratively, the web browser of choice on most Android…
Ethical advertising – can advertisers be trusted to self-regulate?
Have you ever wondered how ethical advertisers can be? Megan examines how advertisers can be trusted to self-regulate to protect consumers.
The Trade Desk launches Solimar, its argument for the Open Internet Vs. Walled gardens
The Trade Desk on Wednesday presented its latest DSP dashboard, Solimar, along with a venture capital arm called TD7. The company's first start-up investment is in advertising auction software company Chalice Custom Algorithms.…
Apple Wins Massive Privacy Victory for iPhone Users
Social media network TikTok tried to bypass Apple's application tracking transparency measures, in coordination with other Chinese tech companies, but Apple called their bluff. Believing that Apple would not be able to block their apps,…
Hold Platforms Accountable for Targeted ‘Dark’ Ads – Monash Lens
A recent briefing by investigative journalists from The markup revealed how Facebook uses detailed information about what people do online - the websites they visit and the search terms they use - to enable drug companies to target…
Google grants a stay of execution to third-party cookies
Call it "the cookie apocalypse", "the Cookiepocalypse" or "Google Chrome's abandonment of third-party browser cookies". Whichever you choose, it won't happen until the end of 2023, if ever.
That was the word last week as Google quietly…
Google aims to tackle online scammers with advertisers’ demands
Google has announced that it will introduce new certification requirements for UK financial service advertisers in a bid to tackle financial fraud.The tech giant, which also joined Stop Scams UK, said the new requirements will need…