Online advertising – Inigo Tech http://inigo-tech.com/ Wed, 29 Jun 2022 17:40:00 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://inigo-tech.com/wp-content/uploads/2021/06/favicon-18-150x150.png Online advertising – Inigo Tech http://inigo-tech.com/ 32 32 JP Morgan latest to cut estimates as online advertising weakens (NASDAQ:META) https://inigo-tech.com/jp-morgan-latest-to-cut-estimates-as-online-advertising-weakens-nasdaqmeta/ Wed, 29 Jun 2022 17:40:00 +0000 https://inigo-tech.com/jp-morgan-latest-to-cut-estimates-as-online-advertising-weakens-nasdaqmeta/ tashka2000/iStock via Getty Images JP Morgan spared some of today’s largest estimate cuts for competing companies in online advertising as it anticipates a weaker operating environment in the second half and into 2023. it’s part from a deep dive where the company cut price estimates and targets for 26 companies in its internet coverage universe, […]]]>

tashka2000/iStock via Getty Images

JP Morgan spared some of today’s largest estimate cuts for competing companies in online advertising as it anticipates a weaker operating environment in the second half and into 2023.

it’s part from a deep dive where the company cut price estimates and targets for 26 companies in its internet coverage universe, due to company-specific dynamics as well as broader economic and currency pressures.

“The overall macro environment has deteriorated since first quarter earnings, with inflation hitting a 40-year high in May, fuel costs up 45% since early February and data from Chase (credit card ) indicating a slowdown in consumer spending and a drop in consumer confidence,” the company’s Doug said. Anmuth and his team wrote.

This is on top of JP Morgan’s models suggesting a 66% chance of economic recession over the next two years and an 83% chance three years from now.

Anmuth and company are particularly concerned about online advertising, given that ad spending is highly correlated to gross domestic product. Leading ad agencies WPP, Interpublic Group (IPG) and Publicis Groupe (OTCQX:PUBGY) have all cut their global ad estimates by 1-3% this year, with further downside risk in the event of a recession, they said. note.

“Compared to the financial crisis of 2008-2009, the main difference is that digital then represented 12% of total advertising expenditure compared to 67% in 2021, which makes online expenditure now much more exposed to broader macroeconomic trends” , the company said. Meanwhile, there are the continued headwinds of online privacy changes made by Apple, as well as stiff competition from TikTok (which could hit $6 billion in U.S. ad revenue this year, part of 11 to 12 billion dollars worldwide).

Part of the tone was given by Snap (NYSE: SNAP) and its far-reaching macro warning about the second quarter, which sparked debate about how much of Snap’s challenge was macro, versus Apple and TikTok. “We continue to believe that macroeconomic pressures are the main driver, with particular weakness in spending by brands, the retail sector and early-stage/venture capital-backed companies,” the company said. by cutting its revenue estimates by 4% for the third quarter, by 6%. % for the fourth quarter and 7% for 2023. He reduced his end-2022 price target to $24, which still implies a 77% upside.

Let’s move on to the two big names in online advertising: Google (NASDAQ:GOOG) (NASDAQ: GOOGL) will hold up better, as search ads are more “resilient” than social media, but a downturn is still to come, with YouTube also under pressure. The company is slashing second-half operating profit estimates by 4% and lowering its GOOGL price target to $2,800, implying a 26% hike.

And the meta-platforms (NASDAQ: META) is expected to see its direct-response ads more resilient than branded advertising, but slower revenue growth could be in sight alongside slower hiring and lower investment in future bets, a writes Anmuth. It cut 2022 revenue estimates by 6% and noted that the company’s forecast of $28 billion in second-quarter revenue would mark the first quarter of revenue declines. He gets a price target reduced to $225, suggesting a 38% upside.

Small businesses Pinterest (PINS) and Twitter (TWTR) face a tough setup. For Pinterest, JP Morgan cut its revenue estimates for 2022 by 9% and for 2023 by 13%, and lowered its price target to $26, implying a 34% upside. (The company saw a benefit for Pinterest in hiring Bill Ready as CEO.)

On Twitter (TWTR), the company raised expectations for monetizable daily active users, but “brand marketers should cut budgets first during economic downturns, and around 85% of ad revenue from TWTR are based on the brand”. It now sees second-quarter revenue growing 3% year-over-year versus a forecast of 6%, and expects 2022 revenue to grow 8% (vs. previous expectation of 13% ).

The company cut its price target on Criteo (CRTO) to $29 (22% upside) and cut its target on Cardlytics (CDLX) to $35 (56% upside).

JP Morgan’s analysis is just the latest warning of a broad digital advertising slowdown. RBC expected weakness in small and medium-sized companies to hurt names exposed to advertising, and Credit Suisse sought to reduce downside risk in a likely internet advertising slump.

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Two Big Challenges Facing Digital Marketers, Marketing & Advertising News, ET BrandEquity https://inigo-tech.com/two-big-challenges-facing-digital-marketers-marketing-advertising-news-et-brandequity/ Tue, 28 Jun 2022 02:08:00 +0000 https://inigo-tech.com/two-big-challenges-facing-digital-marketers-marketing-advertising-news-et-brandequity/ Representative picture Most of the talk about digital marketing is done by industry outsiders looking or digital marketers engaging in geeky talk with each other. Very little is said about the concrete problems facing this sector. As an industry insider, let me talk about some complexities that digital marketers face on a daily basis. Digital […]]]>
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Most of the talk about digital marketing is done by industry outsiders looking or digital marketers engaging in geeky talk with each other. Very little is said about the concrete problems facing this sector. As an industry insider, let me talk about some complexities that digital marketers face on a daily basis.

Digital marketers today face two big challenges:
1. An increasingly diverse clientele and unusual expectations
2. Ever-changing advertising platforms and web technology

  1. Customers and their expectations

1.1 Beginner Marketing and Digital Marketing

Today, just as digital has become ubiquitous, within marketing, digital marketing has moved to center stage. And although marketing has been best practiced by organizations in a few consumer industries, for example FMCG, Consumer Durables, Automotive, BFSI, and Telecom, today almost all organizations are interested in implementing digital marketing – even if that just means having a good website or doing effective email marketing. To illustrate this with a few figures, an agency like the WPP group only has a few thousand clients worldwide, but the number of Google Ads advertisers worldwide exceeds twenty million. In India, tens of millions of SMEs along with the approximately 2 million enterprises in the country make up the digital marketing market.

Each of these organizations can benefit from a good website and SEO, basic social media presence and decent email marketing and many can also benefit from online advertising. line. And let’s also say that many of these organizations are considering or have considered professional digital marketing at some point, in the form of hiring an outside agency or in-house resources.

So, digital marketing agencies like the one I run cater to a very diverse set of potential clients. Since most of these potential clients have not been marketers or advertisers, they are looking to get their marketing start with digital marketing itself.

Unlike traditional marketing organizations that have in-house marketers who talk to agencies, in these various organizations the business leader or the sales manager or the CEO themselves initiates the discussion – and that person is not marketing savvy. For example, such a person would never have evaluated a brand campaign before.

Such organizations have two bridges to cross – startup marketing and digital marketing – both together. And digital agencies and their marketers bear the burden of making that happen.

In-house digital marketers working with such newbie marketing organizations also face this challenge, they have to overcome the lack of understanding of this field among their colleagues.

1.2 Marketers without practical digital marketing experience

Second, when it comes to established marketing and advertising organizations — at FMCG and other industries — marketers aren’t very digital marketing savvy. Indeed, doing digital marketing well requires practicing it yourself and doing it for a while.

Marketers usually have an outside, i.e. external, view of what digital marketing is and what it can do for their brands and businesses. In my experience, this results in their training of an incorrect perception of what works. This is also reflected in whether marketers and their organizations have high or low expectations of digital marketing.

Thus, agencies and digital marketers must serve organizations that are unfamiliar with marketing and digital marketing OR whose marketers have misconceptions about digital. This poses a challenge as considerable holding of the customer’s hand is required.

(Advertising agencies, on the other hand, have it much easier, each of their clients knows what a print or television ad is, and most have a reasonable idea of ​​what good advertising is. Similarly, of software services deal with CIOs who speak the same language as them).

2. The ecosystem of dynamic advertising platforms and web technologies

I will limit my comments here to a few examples of the two main advertising platforms, Google Ads and Facebook Ads.

2.1 Google Ads Smart Automation Impacted Digital Marketers

Google Ads has made a major change to its preferred targeting, creative, and bidding method. Starting in the second half of 2021, it is making a major push to use Smart Automation to run its campaigns, using Google’s machine learning capabilities. I won’t go into the actual details of the change.

What’s important to note is that intelligent automation calls for a complete shift in the way marketers approach Google Ads. For about 15 years, one of the main tasks of Google marketers was to optimize three types of keywords and use CPC and CPM in bid options. The new approach encourages the use of only one type of keywords viz. and using CPA (cost per acquisition) bidding instead of CPC and CPM, etc.

Additionally, in the new system, a digital marketer must ensure that the campaign can “learn”. New campaigns as well as major changes often require a 15-hour waiting or cooling period, during which no changes should be made to the campaigns. And while Smart Automation has worked well overall for my clients, in some cases it hasn’t worked well and we had to come up with a plan B.

Overall, Smart Automation requires a mindset shift and a leap of faith for the digital marketer and often also for the client (who now receives different campaign reports).

2.2 Facebook Ads: nothing new?

Unlike Google Ads, where change and innovation are a constant, in Facebook Ads you don’t see much of that. The main features remain the same as years ago. Facebook Ads includes ads on Instagram.

An important feature of Facebook ads is interest targeting. I find interest-based targeting hasn’t evolved at all. The categories of interest are the same as years ago. Also, in many cases the interests are very US-centric, for example, it is possible to target ads to people in India interested in Starbucks, Costa Coffee and Dunkin’ Donuts, but there is no no way to target people interested in the first chain of local cafes. , Coffee Coffee Day.

While Facebook Ads has its strengths – the simplicity and convenience of its desktop and mobile News Feed ads being one – its lack of scale poses a limit for digital marketers.

2.3 Google Analytics: the new GA4 product adds to the workload of digital marketers

Google Analytics is the leading free web analytics tool, installed on over 90% of websites worldwide. It tracks traffic to websites. Google is phasing out its current Analytics product called Universal Analytics (UA) and replacing it with Google Analytics 4 (GA4), a new product. Despite various improvements, GA4 also has several negative points vis-a-vis UA, it follows a new approach and is not as easy to use as UA but has a learning curve. Not all digital marketers are fans of the new product.

2.4 Ad support by Facebook and Google could be better

Google Ads and Facebook Ads have limited support available to advertisers (including agencies). Google badged agencies – what they call Google Partner Agencies (like the one I’m in) – previously had phone and email support from a Google Ads Account Manager and a Google Ads Specialist. advertisement. This team was available for support on all new accounts and general questions.

This has since been removed. Now, a partner agency must chat online with the general Google Ads support team. Phone support is limited, this team looks after all advertisers, no separate team provides support, and general advice that was previously available courtesy of the account team is unavailable.

With Facebook Ads, support for Indian advertisers is provided from Singapore. Unlike Google Ads support, where one can ask for help with somewhat complex issues, here – in our experience – support is available mainly for frequently asked cases. A fairly large, albeit unusual, case took us months to resolve.

2.5 AMP for websites: a web technology that may not be accepted

AMP or Accelerated Mobile Pages is Google’s framework (programming tool with out-of-the-box solution) to create faster and mobile-friendly pages. Google has been championing AMP for about three years now, claiming it translates to better SEO results for websites as well as faster landing pages for ad campaigns.

However, AMP has received critical criticism, for example all AMP pages end up looking the same and this gives Google too much control over the web. Therefore, AMP may not be widely accepted. Digital marketers like us need to be able to navigate such technological uncertainty at all times, this is just one example.

The above will show that digital marketing is becoming increasingly complex. The next time you speak to a digital marketer for your needs, keep the above in mind!

Experts believe the best approach is to use a combination of brand building and performance marketing tactics to create a holistic and effective digital marketing strategy. As soon as nurturing effectively leads to reach amplification, traditional media and digital media play their own cards to build brands.

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Bipartisan digital advertising law would smash big trackers https://inigo-tech.com/bipartisan-digital-advertising-law-would-smash-big-trackers/ Thu, 23 Jun 2022 19:27:34 +0000 https://inigo-tech.com/bipartisan-digital-advertising-law-would-smash-big-trackers/ In May, Senators Mike Lee, Amy Klobuchar, Ted Cruz and Richard Blumenthal introduced the “Law on Competition and Transparency in Digital Advertising.” The bill, also known as the “Digital Advertising Act” or simply “DAA” for short, is an ambitious attempt to regulate, if not break up, the world’s largest online advertising companies. The biggest trackers […]]]>

In May, Senators Mike Lee, Amy Klobuchar, Ted Cruz and Richard Blumenthal introduced the “Law on Competition and Transparency in Digital Advertising.” The bill, also known as the “Digital Advertising Act” or simply “DAA” for short, is an ambitious attempt to regulate, if not break up, the world’s largest online advertising companies.

The biggest trackers on the internet, including Google, Facebook and Amazon, are all vertically integrated. This means that they own multiple parts of a supply chain – specifically, the digital advertising supply chain, from the apps and websites that serve ads to the exchanges that sell them and the data warehouses that are used to target them. These companies harm users by collecting large amounts of personal information without meaningful consent, sharing that data, and selling services that enable discriminatory and predatory behavioral targeting. They also use vertical integration to crush competition at all levels of the market, preventing less harmful advertising business models from taking hold.

The DAA specifically targets vertical integration in the digital advertising industry. The bill classifies advertising services into four types of activities:

  • Editors create websites and apps, and show content directly to users. They sell advertising space around this content.
  • Ad Exchanges run auctions for ad space from many different publishers and solicit bids from many different advertisers.
  • Sell-side brokerages work with publishers to monetize their ad space on exchanges. These are sometimes referred to as “supply-side platforms” in the industry.
  • Buy-side brokerages work with advertisers to purchase advertising space through exchanges. These are sometimes referred to as “demand-side platforms” in the industry.

Broadly speaking, the bill would prevent any company that earns more than $20 billion a year in ad revenue from owning more than one of these components at a time. It also creates new obligations for advertising companies to operate fairly, without self-preference, and prohibits them from acting against the interests of their clients. The bill is complex and nuanced, and we will not analyze all of its provisions here. Instead, we’ll look at how the main ideas behind this bill could affect the internet if passed.

How would this affect the real world?

The DAA would likely apply to the three largest ad tech companies in the world: Meta, Amazon and Google. As we’ll describe, all of these companies act as both publishers and service providers at multiple levels of the advertising technology “stack.”

Meta is a “publisher” because it operates websites and apps that deliver content directly to users, including Facebook, Instagram, Whatsapp, and Oculus. It also operates a massive third-party advertising platform, called “Audience Networkwhich sells ad space in “thousands” of third-party apps that reach “more than a billion” people every month. Audience Network essentially acts as a supply-side platform, a demand-side platform, and an exchange at the same time. Additionally, Meta uses both its user-facing applications and these “thousands” of third-party Audience Network applications to collect data about our online behavior. The data it collects about users on its social media platforms is used to target them in the Audience Network applications; these apps, in turn, collect even more data about user behavior. This type of cross-platform data collection is common to all ad-tech oligarchs, and it helps them target users more precisely (and more invasively) than their smaller competitors.

Amazon quickly developed its own advertising business. While online advertising was once widely seen as a Google and Facebook duopoly, today the advertising market is characterized more as a triopoly. Amazon operates several third-party advertising services, including Amazon DSPsan analytics platform called Amazon Attributionand a bid-side ad server called Sizmek ad suite. This too sells advertising space on Amazon properties such as its flagship site amazon.com, its Kindle e-readers, Twitch.tv and its many video streaming services. Like Facebook, Amazon may use user behavior data on its own properties to target third-party publishers and vice versa.

Google is the biggest of all. It earns billions of dollars selling ads on its user-facing services, including Google Search, YouTube, and Google Maps. But behind the scenes, Google’s ad infrastructure is even bigger. Google operates at least ten different components who handle different parts of the advertising business for different types of clients. His ad exchange (AdX, formerly Doubleclick Ad Exchange), supply side platform (Google Ad Manager, formerly Doubleclick for Publishers) and mobile advertising platform (AdMob) dominate all of their respective market segments. Its tracers, inserted in third-party sites, are by far the the most common on the web. And in addition to the enormous information advantage it has over its competitors, Google has repeatedly been accused of using its various components to covertly self-prefer and directly undermine the competition. As a result, the company is currently subject to a various different antitrust investigations around the world.

All of these businesses likely meet the revenue threshold specified by the DAA. This means that if the bill becomes law, all three could be required to divest their advertising businesses. Google could operate Youtube and Search, or the infrastructure that serves ads on those sites, but not both. Moreover, if all of its advertising components were rolled into a single “Google Ads” conglomerate that still generated over $20 billion in revenue, the resulting company would have to choose between its ad exchange, its supply-side platforms, or his side asks. platforms, and derive its other parts. Essentially, ad giants will have to split into components until each component either falls below the revenue threshold or leverages only one layer of the ad tech stack.

Why are breakups important?

Google and Facebook create platforms for users, but their main customers are advertisers. This central conflict of interest manifests itself in design choices that betray our privacy. For example, Google ensured that Chrome and Android continue to share private information by default, even in competition. browsers and Operating systems take a more pro-privacy stance. When advertisers’ interests conflict with users’ rights, Google tends to side with its customers.

Separating user-facing platforms from ad-tech tools would reduce this tension. Chrome and Android developers would face competitive pressure from competitors who design tools for users only.

Separating advertisements from publication may protect rights that US privacy laws do not address. The majority of privacy laws proposed and enacted in the United States regulate data sharing Between separate companies more strictly than data sharing in a single company. For example, the California Privacy Rights Act (CPRA) allows users to opt out of having their personal information “shared or sold,” but it does not give them the right to opt out of many types of intra-company sharing, such as when Google’s search engine shares data with Google Ads to enable hyper-specific behavioral targeting to Google properties. The separation of services intended for users from companies intended for advertisers will facilitate the regulation of these flows of private information.

The separation of advertising empires is also the promise of a fairer advertising market. Removing the content and application business of tech companies from their ad business and separating the sell side and buy side of the ad tech stack will make self-preference, bid riggingand other forms of fraud and cheating less profitable, less lucrative and easier to detect. This will help media producers and individual creators get their fair share of revenue from ads that go against their jobs, and it will help protect small businesses and other advertisers from being abused or defrauded prices by powerful integrated advertising technology companies.

Conclusion

The Digital Advertising Act is a bold and promising legislative proposal. It could divide the more toxic parts of Big Tech to make the Internet more competitive, more decentralized, and more respectful of users’ digital human rights, such as the right to privacy. As with any complex legislation, the impacts of this bill need to be fully explored before it becomes law. But we believe in the methods outlined in the bill: they have the power to reshape the internet for the better.

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There’s an increase in Pacific Northwest homes powered by the sun, but do your homework so you don’t get burned https://inigo-tech.com/theres-an-increase-in-pacific-northwest-homes-powered-by-the-sun-but-do-your-homework-so-you-dont-get-burned/ Tue, 21 Jun 2022 20:46:58 +0000 https://inigo-tech.com/theres-an-increase-in-pacific-northwest-homes-powered-by-the-sun-but-do-your-homework-so-you-dont-get-burned/ Your browser does not support the audio element. Rooftop solar power installations are on the rise in Oregon and Washington State. At the same time, you may have noticed an increase in advertisements offering rooftop solar panels, or even received an in-person solicitation. Some of the sales pitches contain dubious or potentially misleading claims. And […]]]>

Rooftop solar power installations are on the rise in Oregon and Washington State. At the same time, you may have noticed an increase in advertisements offering rooftop solar panels, or even received an in-person solicitation. Some of the sales pitches contain dubious or potentially misleading claims. And now consumer watchdogs are urging landlords to do their homework before signing a contract.

In hindsight, Pasco, Washington, retiree Bob Layman wished he and his wife had done more research on the solar installer they chose to install panels on their roof. Part of their system was miswired. This meant the Laymans could not get an accurate meter reading to collect the state’s solar generation incentive payments.

Residential solar electric installations are booming in the Pacific Northwest, along with their potentially misleading marketing.

Kristian Buus/Wikimedia Commons

“It’s working fine other than the meter was hooked up incorrectly and didn’t give us a payout,” Layman said in an interview.

It took three years, countless phone calls and several house calls before the wiring issue was resolved and the couple received the incentive payment.

“They misled me in their communication and tried to get me to pay less than half of what they actually owed me,” Layman said of the saga with the seller. “They just stopped talking to me.”

The installation company did not respond to a request for its side of the story.

Going green has a lot of appeal, but if it costs you more greenbacks or stress than expected, you might feel green around the gills.

In Oregon, complaints filed with the Oregon Department of Justice’s Consumer Protection Division regarding residential solar power doubled between 2019 and 2021, although starting from a low base.

Earlier this year, the Idaho Attorney General issued a consumer alert about deceptive sales tactics by some solar companies.

A spokesperson for the Washington state attorney general said the agency’s consumer protection division has tracked nearly 100 complaints since 2019 about the industry, including misleading advertising and sales. at high pressure. The tally still pales next to major complaint drivers such as online shopping and telecommunications services, so there was no indication that action similar to Idaho’s was imminent.

The onslaught of solar energy marketing on social media and online is reflected in advertisements popping up in places as varied as early bonsai pruning videos or 1980s musical hits.

A Nevada-based digital marketing firm has produced a widely circulated ad that begins with this dubious claim: “If you own a home in Washington, 2022 is your LAST chance to go solar.”

When staff at long-established Western Solar in Bellingham saw this ad and others like it, they were prompted to write a blog post titled “How to Protect Yourself From Solar Scams and High Pressure Sales”.

The reality is that state and most local utility solar programs are not expected to change between this year and next year. A federal tax credit will decrease only slightly next year.

“Installations completed in 2022 are eligible for a 26% tax credit, with a 22% credit for systems installed in 2023,” wrote Trish Merriman of Western Solar. “Unless Congress renews it, the (federal) tax credit expires for residential installations beginning in 2024.”

Another novelty that surfaced this spring in online advertisements is that you could “have solar installed on your home for free.” Reputable solar installers have said that just like there is no free lunch, there are also no free solar panels.

“In the long term, they can pay for themselves, for sure. In the short term, they’re not free,” said Todd Currier, director of the energy program at Washington State University. . “What does the long term mean? It can take ten, twelve, fifteen years before a system becomes self-financing.

Currier says he’s sadly heard of seniors being sold systems with long-term financing plans that are totally unsuitable for a senior.

The president of the Washington Solar Energy Industries Association said members of the trade group agreed there was a problem.

“At the end of the day, in Washington state, it’s buyer beware,” said Markus Virta, who is also sales manager for Western Solar in Bellingham.

Virta said business groups like his don’t have the power to control non-member bad actors, which include lead compilers and other outside businesses solely focused on distance marketing. Virta says honest industry players are talking with utility companies and state agencies about how to strengthen consumer protections.

“We’re doing our best to think about what we can do, what leverage mechanisms we can use to try to quell these misleading and frankly false claims that are being made,” Virta said in an interview Thursday.

Virta’s advice to people wanting to go solar is to get multiple offers. He reiterated never to sign the contract on the table during your first sales meeting with a contractor. And make sure you end up dealing with a system designer, not just the sales or marketing manager.

Currier said he would like potential contractors to show up and do in-person site assessments before submitting bids to install a solar system.

A spokesperson for the Oregon Department of Justice recommended starting with a website supported by the US Department of Energy called EnergySage.com.

All of this is happening against the backdrop of a record number of new rooftop solar installations. According to data from the Solar Energy Industries Association, annual solar installations in Oregon grew more than 50% last year. Washington also saw double-digit percentage growth with Idaho trailing but still growing rapidly.

Puget Sound Energy alone reported to the WSU Energy Program that it connected 2,000 new residential solar panels in 2021 and said it is on track for 3,000 new interconnections this year.

Virta identified several forces driving the acceleration of installations. He said the coronavirus pandemic had played a big role in causing people to spend more on home projects and renovations, which sometimes meant buying a solar power system.

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SPG Web + Marketing, LLC Announces Launch of New Advertising Network: Soda Hunt https://inigo-tech.com/spg-web-marketing-llc-announces-launch-of-new-advertising-network-soda-hunt/ Sun, 19 Jun 2022 21:58:43 +0000 https://inigo-tech.com/spg-web-marketing-llc-announces-launch-of-new-advertising-network-soda-hunt/ Soda Hunt – Kansas City Scavenger Hunt The agency has been keen to move into the advertising industry for some time, and with Soda Hunt, SPG has created a new marketing path – a revolutionary platform and game-changer for businesses. June 18, 2022 – Kansas City, Missouri (PRWEB) June 19, 2022 SPG Web + […]]]>

Soda Hunt – Kansas City Scavenger Hunt

The agency has been keen to move into the advertising industry for some time, and with Soda Hunt, SPG has created a new marketing path – a revolutionary platform and game-changer for businesses.

SPG Web + Marketing, LLC announced the launch of its new advertising network that combines gamification with traditional online advertising. The agency has been keen to move into the advertising industry for some time, and with Soda Hunt, SPG has created a new marketing path – a revolutionary platform and game-changer for businesses.

Gamification applies game elements to standard business practices by creating competition among participants to increase engagement with a product or service. Gamification is the fuel that powers the Soda Hunt platform, designed to disrupt traditional paid advertising services. Their formulation of online treasure hunting and strategic ad placement for their advertisers is nothing short of genius.

Soda Hunt offers its advertisers thousands of repeat visitors with low bounce rates and long hang times. It is the only network of its kind to offer geo-local traffic verification to its advertisers. Other benefits of the platform include Search Engine Optimization (SEO), opportunities to adjust promotions and offers as needed, marketing solutions such as email captures and customer surveys. feedback, social media exposure and sponsorship opportunities. Soda Hunt offers all of this for a small fraction of what the big advertising companies charge.

SPG has worked hard to roll out a service of this size and scale by streamlining its current operations, which has resulted in significant revenue growth. SPG management expects profits next year to be closer to targeted growth levels of 80% in advertising services and projected revenue of $1.2 million.

Based in Kansas City, Missouri, SPG Web + Marketing, LLC is one of the most well-known web development shops in town. They are expected to open their second location in Dallas, TX in 2023 after the beta version of this product ends in Kansas City.

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The online advertising market is booming around the world https://inigo-tech.com/the-online-advertising-market-is-booming-around-the-world/ Sat, 18 Jun 2022 01:01:52 +0000 https://inigo-tech.com/the-online-advertising-market-is-booming-around-the-world/ According to research experts from Qurate Research, “Global Online Advertising Market 2022 Insights, Size, Share, Growth, Opportunities, Emerging Trends, Forecast to 2028.” The study is an anthology of in-depth studies on many aspects of the global online advertising industry. It is an admirable effort to offer a true and transparent picture of current and […]]]>

According to research experts from Qurate Research, “Global Online Advertising Market 2022 Insights, Size, Share, Growth, Opportunities, Emerging Trends, Forecast to 2028.” The study is an anthology of in-depth studies on many aspects of the global online advertising industry. It is an admirable effort to offer a true and transparent picture of current and future conditions in the global online advertising market, based on credible facts and exceptionally accurate data.

“Global Online Advertising Market Overviews, Size, Share, Growth, Opportunities, Emerging Trends, Forecast to 2028,” according to a report by Qurate Research. Several in-depth research studies on various facets of the global online advertising market are included in the report. It is a commendable effort to present a faithful and transparent view of the current and future situation of the global online advertising market, based on reliable facts and extraordinarily accurate statistics.

The main players profiled in this report are:

Twitter Inc.
AOL, Inc.
MobGen B.V.
6s marketing
single grain LLC
Salesforce.com Inc.
Yahoo! Inc.
facebook inc.
Adobe Systems Inc.
NetSuite Inc.
Hulu, LLC
SAP SA
Percussion Software Inc.
Long Jump CRM
Microsoft Corporation
Google Inc.
Pandora’s Media
Aplicor LLC
Zoho CRM Inc.
eBay, Inc.

Key Segmentation of Online Advertising Market:

On the basis of types, the online advertising market from 2015 to 2025 is majorly split into:

Display
social media
Search engine
Video
E-mail

Based on applications, the online advertising market from 2015 to 2025 covers:

Automotive
Health care
THIS
Telecommunication
Others

Scope of Online Advertising Market Report:
The research examines the major players of the global online advertising market in detail, focusing on their market share, gross margin, net profit, sales, product portfolio, new applications, recent developments and other factors. It also sheds light on the vendor landscape, helping players forecast future competitive moves in the global Online Advertising industry.

This study estimates the market size in terms of value (million USD) and volume (million units) (K units). Both top-down and bottom-up techniques have been used to estimate and validate the market size of Online Advertising market, as well as the size of various other dependent submarkets in the overall market. To identify significant players in the market, secondary research was used, and both primary and secondary research were used to determine their market shares. All breakdowns and percentage breakdowns have been calculated using secondary sources and verified sources.

The updated market report is available at the link below: @ https://www.qurateresearch.com/report/buy/RCG/global-online-advertising-market/QBI-MR-RCG-1111918/

The COVID-19 pandemic has had a major influence on the online advertising industry. In the second quarter, the sector showed signs of recovery around the world, but the long-term recovery remains a concern as COVID-19 cases continue to rise, especially in Asian countries like India. series of setbacks and surprises. As a result of the outbreak, many shifts in buyer behavior and thinking have occurred. As a result, the industry is even more stressed. As a result, market expansion should be limited.

Online Advertising Market Region Mainly Focusing On:
— Online advertising market in Europe (Austria, France, Finland, Switzerland, Italy, Germany, Netherlands, Poland, Russia, Spain, Sweden, Turkey, United Kingdom),
— Online advertising market in Asia-Pacific and Australia (China, South Korea, Thailand, India, Vietnam, Malaysia, Indonesia and Japan),
— The online advertising market in the Middle East and Africa (Saudi Arabia, South Africa, Egypt, Morocco and Nigeria),
— Online advertising market in Latin America/South America (Brazil and Argentina), — ​​Online advertising market in North America (Canada, Mexico and United States)

A sample free report from Qurate Research includes: FREE PDF SAMPLE
1) Introduction, Overview and In-Depth Industry Analysis for 2021 Updated Report
2) Impact analysis of the COVID-19 outbreak
3) A research report of more than 205 pages
4) Upon request, provide chapter-by-chapter assistance.
5) Updated regional analysis for 2021 with graphical representation of size, share and trends
6) Includes an updated list of tables and figures.
7) The report has been updated to include business strategies, sales volume, and revenue analysis of key market players.
8) Methodology of facts and factors for research

The main questions answered by this report are:
• How do I get a free copy of the sample Online Advertising Market Report and Company Profiles?
• What are the main causes of the expansion of the online advertising market?
• What is the expected size and growth rate of the online advertising market?
• Who are the main companies in the online advertising market?
• Which market segments does the online advertising market cover?

Contents:

Chapter 1 Introduction to Online Advertising Market
Chapter 2 Executive
2.1 Online Advertising Market 3600 Summary, 2018-2028
2.1.1 Industry trends
2.1.2 Material trends
2.1.3 Product trends
2.1.4 Operating trends
2.1.5 Distribution channel trends
2.1.6 Regional trends

Chapter 3 Online Advertising Market Overview
3.1 Industry Segmentation
3.2 Industry Ecosystem Analysis
3.2.1 Component Suppliers
3.2.2 Producers
3.2.3 Profit Margin Analysis
3.2.4 Distribution Channel Analysis
3.2.5 Impact of COVID-19 on the market value chain
3.2.6 Vendor Analysis
3.3 Technology landscape
3.4 Regulatory landscape
3.4.1 North America
3.4.2 Europe
3.4.3 Asia-Pacific
3.4.4 Latin America
3.4.5 Middle East and Africa
3.5 Price Analysis (including impact of COVID-19)
3.5.1 By region
3.5.1.1 North America
3.5.1.2 Europe
3.5.1.3 Asia-Pacific
3.5.1.4 Latin America
3.5.1.5 Middle East and Africa
3.5.2 Cost structure analysis
3.6 Industry impact forces
3.6.1 Drivers of growth
3.6.2 Industry Disadvantages and Challenges
3.6.2.1 Focus on weight reduction
3.7 Innovation & sustainability
3.8 Growth Potential Analysis, 2020
3.9 Competitive landscape, 2020
3.9.1 Company Market Share
3.9.2 Main actors
3.9.3 Strategy Dashboard
3.10 Porter’s analysis
3.11 PILON analysis

Chapter 4 Disclaimer

A question? Inquire here for discount or report customization

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*Thank you for reading this article ; you can also get individual chapter wise section or region wise report version like North America, Europe or Asia.




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Tricia Duncan Drops 3 DC Ward Council Race, Endorses Opponent https://inigo-tech.com/tricia-duncan-drops-3-dc-ward-council-race-endorses-opponent/ Tue, 14 Jun 2022 05:51:00 +0000 https://inigo-tech.com/tricia-duncan-drops-3-dc-ward-council-race-endorses-opponent/ Placeholder while loading article actions Tricia Duncan, the DC Council nominee whom outgoing Ward 3 council member Mary M. Cheh had backed to succeed her, announced Monday night that she is dropping out of the race, with voting already underway and eight days to go. before polling day. In a letter, Duncan said she would […]]]>
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Tricia Duncan, the DC Council nominee whom outgoing Ward 3 council member Mary M. Cheh had backed to succeed her, announced Monday night that she is dropping out of the race, with voting already underway and eight days to go. before polling day.

In a letter, Duncan said she would instead back Matthew Frumin for the seat – and spoke out strongly against one of the other leading contenders, former council staffer Eric Goulet.

“I think two people have a real chance of winning. The candidate backed by a million dollars of outside money, special interest and Matt. This is a clear decision for me: I want Matt to win,” Duncan wrote, alluding to spending by the pro-Democratic charter school advocacy group for DC education reform and another pro-charter group, DC Charter School Action. No other organization has spent nearly as much this election cycle, and both support Goulet as well as incumbent Mayor Muriel E. Bowser (D) and Council Speaker Phil Mendelson (D).

Goulet did not immediately respond to a request for comment Monday evening. His main campaign goal has been a promise to dramatically increase the size of the city’s police force, but he’s also been backed by educational organizations who share his support for charter schools and the mayor’s strong control over the system. public school.

Hours after Duncan’s withdrawal, Cheh said she would now vote for Frumin “and would encourage anyone who has not yet voted to do so”.

In a statement, Cheh said of Frumin: “He is deeply rooted in the community and has worked, often quietly and without fanfare, on many [Ward 3] issues such as affordable housing and school reform. He will reflect the values ​​of Ward 3 and serve honorably on the Council. Attorney General Karl A. Racine also endorsed Frumin earlier Monday.

Duncan urged the other candidates in what was a nine-person Democratic primary — which includes the ward’s Democratic party chairman, several current and former ward advisory commissioners and a high school student — to also consider dropping out. She said she came to the conclusion she could not win after Friday’s campaign finance reports showed the extent of spending by outside groups to support Goulet, including direct mail and the online advertising purchased by these groups. “I don’t want a Ward 3 council seat to be bought. If there are other candidates who share these same values, it’s time to face reality,” she said in an interview.

Ballots were mailed to every DC voter in May, and in-person early voting opened Friday. As of Sunday, at least 2,325 people had already voted at neighborhood drop boxes and polling places, along with countless more than 16,000 DC residents who returned their ballots by mail.

Any votes already cast for Duncan will be counted, and since her name will remain on the ballot, she could still get more votes even after she suspends her campaign.

A stay-at-home mom and president of the Palisades Community Association before her campaign, Duncan launched her candidacy with strong fundraising days after Cheh announced in February that she would not seek another term. As of Friday, Duncan had raised more than any candidate except Frumin and former DC Library board member Monte Monash. She tried to establish intermediate positions on several issues such as policing and housing development.

In his analysis, Frumin has the best chance other than Goulet. “Matt crushed me on fundraising. He got endorsements from groups that actually give you volunteers,” Duncan said. “I obviously thought I would have been a great adviser. I embarked on this race to serve Ward 3 in the best possible way.

In a tweet, Frumin called Duncan’s stance “generous and brave.” Frumin has previously criticized DFER for its expenses in the Ward 3 race, but DFER DC’s state director said the group’s expenses reflect the wishes of many parents in the district.

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Child pornography advertising on Twitter intercepted https://inigo-tech.com/child-pornography-advertising-on-twitter-intercepted/ Sat, 11 Jun 2022 10:12:00 +0000 https://inigo-tech.com/child-pornography-advertising-on-twitter-intercepted/ Police interrogate Nitikorn Manop, center, at a house in Cha-am district, Phetchaburi province. (Photo provided) PHETCHABURI: Police have arrested a suspected child pornologist who was distributing his illicit material online. Officers, armed with a warrant issued by the criminal court, arrested Nitikorn Manop, 29, from a house in Cha-am district, Phetchaburi, on Thursday. The suspect […]]]>

Police interrogate Nitikorn Manop, center, at a house in Cha-am district, Phetchaburi province. (Photo provided)

PHETCHABURI: Police have arrested a suspected child pornologist who was distributing his illicit material online.

Officers, armed with a warrant issued by the criminal court, arrested Nitikorn Manop, 29, from a house in Cha-am district, Phetchaburi, on Thursday. The suspect has been charged with human trafficking, child exploitation and the production and distribution of child pornography, Major General Wiwat Khamchamnarn, head of the anti-trafficking division, said on Saturday.

The suspect ran a webpage that enticed children to appear in pornographic videos for sale.

Police followed the attacker from his Twitter page, which was followed by more than 290,000 users. The stream posted messages and other media depicting child pornography and sex acts on minors, as well as calls to join a paid secret group on the LINE messaging app. Authorities disguised themselves as interested users to stake out the group before the arrest.

Many boys under the age of 18 have been seen depicted in media broadcast in the group. Most of them were probably unaware of their involvement, investigators said.

During questioning, Mr Nitikorn told police that he was the owner and administrator of the webpage, Twitter account and LINE group.

The suspect said he filmed numerous videos broadcast on the channels. After luring the children through social media, he paid them 2,000 to 3,000 baht for sex. Most were unaware they were being filmed during the act, he added.

The suspect had been operating for more than four years before the arrest, charging people 500 to 1,000 baht to access his group.

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Letter: Oppose changes to digital advertising https://inigo-tech.com/letter-oppose-changes-to-digital-advertising/ Fri, 10 Jun 2022 13:00:49 +0000 https://inigo-tech.com/letter-oppose-changes-to-digital-advertising/ The Digital Advertising Competition and Transparency Act is one of DC’s most important pieces of legislation, but you probably haven’t heard of it. It aims to untie the streamlined web that allows small businesses to compete through online advertising. This would introduce intermediaries into the digital advertising buying process, increase costs and reduce the effectiveness […]]]>

The Digital Advertising Competition and Transparency Act is one of DC’s most important pieces of legislation, but you probably haven’t heard of it.

It aims to untie the streamlined web that allows small businesses to compete through online advertising. This would introduce intermediaries into the digital advertising buying process, increase costs and reduce the effectiveness of internet advertising.

As the small business owner of Miller Girls PetCare Service, I can attest to how digital advertising has empowered us. Through online advertising with a limited budget, I am able to place relevant marketing materials in front of potential clients. No marketing effort has a better return on investment or a lower barrier to entry. This allowed me to get immediate feedback from consumers, which allowed me to adapt my business strategy. I can’t imagine running a small business without it.

Congress is jeopardizing this, but there has been almost no media coverage. If this bill passes, it could be the biggest national story in years. Small businesses need online advertising, and journalists shouldn’t let Congress win without highlighting the negative impact of this bill.

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Saudi Arabia bans foreigners from advertising online without a license https://inigo-tech.com/saudi-arabia-bans-foreigners-from-advertising-online-without-a-license/ Wed, 08 Jun 2022 14:57:06 +0000 https://inigo-tech.com/saudi-arabia-bans-foreigners-from-advertising-online-without-a-license/ The commission said it had monitored violations committed by a number of foreigners, including expatriates and visitors, on social media and after reviewing their data, it was found that they had committed violations, including lack of business records or licenses and were not part of a licensed business entity or foreign investment institution. “In coordination […]]]>

The commission said it had monitored violations committed by a number of foreigners, including expatriates and visitors, on social media and after reviewing their data, it was found that they had committed violations, including lack of business records or licenses and were not part of a licensed business entity or foreign investment institution.

“In coordination with the Ministry of Commerce, a circular will be generalized to commercial establishments asking them not to deal with offending non-Saudi advertisers or to invite them to events marketing products, services and goods,” the commission added. in a press release.

According to Saudi regulations, including broadcast media, e-commerce and anti-commercial concealment systems, non-Saudis are not allowed to conduct unlicensed business for their own account.

Violation of these rules is considered a crime punishable by five years in prison and a maximum fine of SR5 million. Earlier this month, Saudi authorities banned a famous Arab Snapchat influencer from advertising for posting tobacco-promoting videos through her social media accounts. The celebrity was fined SR400,000 for unlicensed advertising.

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