Online advertising – Inigo Tech http://inigo-tech.com/ Tue, 21 Sep 2021 06:02:10 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 https://inigo-tech.com/wp-content/uploads/2021/06/favicon-18-150x150.png Online advertising – Inigo Tech http://inigo-tech.com/ 32 32 Brussels considers online advertising restrictions for political parties https://inigo-tech.com/brussels-considers-online-advertising-restrictions-for-political-parties/ https://inigo-tech.com/brussels-considers-online-advertising-restrictions-for-political-parties/#respond Tue, 21 Sep 2021 06:02:10 +0000 https://inigo-tech.com/brussels-considers-online-advertising-restrictions-for-political-parties/ Hello. Welcome to Europe Express today. Immediately after the meeting of EU foreign ministers in New York, the impact of the agreement with Aukus continues to spread. France is still very clear that it feels betrayed by the United States. Foreign Minister Jean-Yves Le Drian essentially equates Joe Biden’s president with Donald Trump. “We thought […]]]>

Hello. Welcome to Europe Express today. Immediately after the meeting of EU foreign ministers in New York, the impact of the agreement with Aukus continues to spread. France is still very clear that it feels betrayed by the United States. Foreign Minister Jean-Yves Le Drian essentially equates Joe Biden’s president with Donald Trump. “We thought the era of unilateralism was over,” Le Dorian told a press conference.

European Commissioner for Internal Markets, Thierry Breton, told the Financial Times that Europe “feels that something is broken in a transatlantic relationship”.

Breton comment France came to Brussels after trying to postpone the high-level US-UK business technology council meeting scheduled for this month in Pittsburgh, angry at the Biden administration’s handling of underwater transactions between Australia and the United Kingdom.

Today’s main story describes the regulatory procedures that the European Commission is considering for ways to limit its use. Online advertising In the case of political parties, if they rely on user data collected by tracking their behavior on social media platforms, they often ignore it.

Will also contact you PolandAfter the government pledged to pay zero cents to the Commission, Brock’s Supreme Court ordered Warsaw to pay € 500,000 per day for failing to implement the decision.

And as the countdown to Sunday’s German elections draws near, our Jules Chart will examine plans for the country’s return. Budget discipline, Compared to other countries.

This article is an on-site version of the Europe Express Newsletter. Subscribe here Send the newsletter directly to your inbox on weekday mornings

Transparent targeting

We have all known online advertising that offers products, services, or political campaigns based on what we are looking for on the internet, or based on chat or email conversations.

There are some restrictions on online platforms and behavioral advertising, but the EU writes that it is considering rules for political parties trying to deploy this tool. Javier Espinosa In Brussels.

For example, if you are a nurse in Berlin, a particular political party might attack you with an ad that promises to raise your healthcare professional’s salary. The same party sends different messages to social media feeds, depending on the person’s age, gender, ethnicity, or professional status.

This online advertising practice, called microtargeting, was highlighted during the 2016 Brexit referendum and the US presidential elections, most notably at Cambridge Analytica. scandal – And EU regulators fear that targeted disinformation could lead to similar consequences by distorting the results of the vote.

For example, former US President Donald Trump’s campaign has disproportionately targeted African American voters.

European Commission Vice-President Bella Jouroba calls on tech companies to explain disinformation and election integrity, argues: Dirty stuff, it influenced the outcome of the 2016 Brexit referendum, including the lack of transparency associated with microtargeting.

Brussels has a voluntary code of conduct, signed by all major platforms, including Facebook and Google, and promises to shed light on online profiling and micro-targeting.

However, the project seen by Europe Express revealed that the Commission is trying to submit proposals for strict micro-targeting rules not only to the platform itself, but also to advertising agencies and political parties.

“A common standard is established to limit the use of certain micro-targeting techniques… for political actors,” the treaty reads.

This applies to European parties such as the center-right European People’s Party and the center-left S&D, but not to national parties such as the CDU and the SPD. However, the Commission says it recommends Member States to adopt the same standards.

Bella Yorober has accused dirty tricks, including the lack of transparency linked to microtargeting, for influencing the outcome of the Brexit referendum © REUTERS

The new rules will also require ad publishers to report their practices “on the ad surface”. You need to let users know who the agency is involved in creating your ad and how they used your personal data. A link is required for an independent assessment of compliance with the rule.

EU regulators have already proposed stricter rules for micro-targeting and political advertising on online platforms. This new extension of its field of regulation, including political parties, shows that Brussels still has concerns because of the Cambridge Analytica episode.

The scandal “misunderstood citizens using online social networks and minimized interference with elections which manipulate debate and voters’ choices,” the newspaper said.

Even with the success of this new regulatory effort, the question remains as to who is likely to apply the new transparency rules.

For now, the EU predicts that Member States are primarily responsible, and there is also Commission oversight. The EU also wants to count on its citizens to “flag particularly problematic advertisements for examination by the competent authorities”. Regulators are also considering “compelling and effective sanctions,” but the report is not sufficient to describe what they will be.

As with all EU laws, this has to go through a multi-year process before actually entering into force. According to the EU, its goal is to enact strong legislation by the next European Parliament elections in 2024.

Charter of the day: German discipline

With Sunday’s general election looming, economists will see whether they expect a return to strict fiscal discipline under the next German government, and what the implications will be in discussions on resetting the country’s fiscal rules. EU. I try to understand. (Read more here)

Polish dead ends

The EU Supreme Court wrote that it fined Poland 500,000 euros per day after refusing to comply with an order to close a mine near the Czech border. James shotter In Warsaw.

The ECJ initially ordered Poland to stop lignite mining at the Turow mine in May pending a final decision on the future of the site, which is the subject of a protracted environmental dispute with the Czech Republic neighbor.

However, Poland said the mine is important for its coal-based energy system and refused to comply. This has led the Czech Republic to return to justice to demand that Warsaw be ordered to pay a fine of € 5 million to the EU budget.

The CJEU ultimately set a much lower number, but said the fines imposed daily until Warsaw complied with previous ECJ orders were “necessary to deter”. [Poland] Because it delays the alignment of this action. “

The sanctions imposed by the ECJ will also consider asking the Commission to impose a fine on Poland. Refusal to obey The individual decisions related to the controversial judicial review have sparked a fierce backlash from politicians in the country’s conservative nationalist camp.

“It’s not even blackmail. This is a judicial theft and a day theft, ”said Marcin Romanowski, Deputy Minister of Justice of Poland. I wrote On Twitter. “You don’t get a dime.”

The Polish government subsequently did not shut down the mine and said the fines imposed by the ECJ were disproportionate and unjustified.

However, Czech Foreign Minister Yakub Kurhanek welcomed the court ruling. “We are ready to take further action, but the primary focus remains. On the Czech side, access to drinking water must not be compromised, ”he said.

What to see today

  1. World leaders speak at the United Nations General Assembly

  2. EU Secretary of State meets in Brussels to prepare for the next Council of the European Union and discuss Brexit

Notable, quotable

  • Reception of energy charges: Soaring gas and electricity costs Forcing Amid growing concerns over the worsening winter energy crisis, the European government will discuss billions of euros in aid to affected households and suppliers.

  • Last minute grills: German Treasury Minister Olaf Scholz, Chancellor Angela Merkel’s successor, told Baked Yesterday during a parliamentary committee on fraud at the country’s money laundering prevention agency. The case could cost him valuable support in Sunday’s election.

  • Aukus fan: Concerned about China’s growing war, many Indo-Pacific countries are looking to the United States rather than France to balance China’s power. write to Gideon Rachman. Britain’s previous confrontational stance on Beijing has also been praised in Washington, balancing the damage and Paris.

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New ad campaign targets sales representative over $ 3.5 T in Biden bill https://inigo-tech.com/new-ad-campaign-targets-sales-representative-over-3-5-t-in-biden-bill/ https://inigo-tech.com/new-ad-campaign-targets-sales-representative-over-3-5-t-in-biden-bill/#respond Mon, 20 Sep 2021 20:55:23 +0000 https://inigo-tech.com/new-ad-campaign-targets-sales-representative-over-3-5-t-in-biden-bill/ WASHINGTON – A group of progressive activists in Hawaii have launched a six-figure campaign to convince U.S. Representative Ed Case to back a $ 3.5 trillion spending plan that many see as essential to Joe Biden’s presidency. Our Hawaii Action began running ads over the weekend criticizing Case for hesitating over Biden’s “Build Back Better” […]]]>

WASHINGTON – A group of progressive activists in Hawaii have launched a six-figure campaign to convince U.S. Representative Ed Case to back a $ 3.5 trillion spending plan that many see as essential to Joe Biden’s presidency.

Our Hawaii Action began running ads over the weekend criticizing Case for hesitating over Biden’s “Build Back Better” program, which includes important policy goals to reduce child poverty, reduce the impacts of climate change and building more affordable housing.

Case is one of many moderate Democrats who have expressed doubts about the size of the budget deal and some of its more ambitious provisions which are supported by the left wing of the party.

A shipper from Our Hawaii Action targeting US Representative Ed Case. Our action in Hawaii

Case has said he would prefer the House to vote on a $ 1,000 billion bipartisan infrastructure plan that has already been passed by the Senate, saying he does not want to waste the opportunity by tying it to a measure more controversial – the $ 3.5 trillion spending plan – than so far has no support from Republicans.

House Speaker Nancy Pelosi had promised Case and his cronies a September 27 vote on the infrastructure bill in the hopes that the spending plan would be ready by then as well, but now the Democratic leaders fear they will run out of time to meet the deadline. , which threatens to sink the proposal by $ 3.5 trillion in total.

Democrats can only afford to lose three votes in the House, which means any defection from the party could have a resounding effect.

Our Hawaii Action was founded by former Hawaii State Representative Kaniela Ing and Evan Weber, from Kailua, who is a co-founder of the Sunrise Movement, an organization of young climate activists.

Ing ran against Case for Hawaii’s 1st Congressional District in 2018 as a progressive and garnered support from many national organizations, such as Our Revolution and the Democratic Socialists of America. He was also supported by US Rep. Alexandria Ocasio-Cortez, who backed him in the islands shortly after winning his first primary.

In a press release, Our Hawaii Action announced that it would run a door-to-door campaign and spend $ 130,000 on print, radio and online advertising.

Weber told Civil Beat that the goal of the campaign is to get Case to support legislation that will help workers and citizens in his district who need help the most, especially in light of the track record that Covid- 19 had on Hawaii’s economy.

“What we want is to build a Hawaii that works for all of us, not just well connected people,” Weber said. “We will work to build a movement to make sure we have politicians who respect and defend our local values. “

He said the advertising seed capital came from the Green New Deal Network, a national organization affiliated with labor and environmental groups such as the Sierra Club, SEIU and the Indigenous Environmental Network.

Our action in Hawaii is not the first outside group to weigh in on Case’s stance on the Democrats’ $ 3.5 trillion reconciliation plan and bipartisan infrastructure bill. It has received support from the US Chamber of Commerce and No Labels, which describes itself as a political centrist organization.

Case, meanwhile, defended his position in an emailed newsletter, saying recent ads targeting him contained “disinformation,” although he did not provide details.

He praised the bipartisan infrastructure plan which he said would bring about $ 2 billion to Hawaii, if passed. While the congressman has said he supports many provisions of the $ 3.5 trillion spending program, he still has concerns about how he will be paid.

“I think there is a limit to how much new income we can or should generate before it becomes too heavy a burden on our businesses and families and cripples our ability to meet real needs. “said Case.

“I also think there is a limit to what a simple majority in Congress will support. The reality is that in order to formulate a social infrastructure measure that meets real needs, distributes the burden fairly, and can actually pass Congress, we will need to make some critical choices. “


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Exclusive news and research on the wine, spirits and beer sector https://inigo-tech.com/exclusive-news-and-research-on-the-wine-spirits-and-beer-sector/ https://inigo-tech.com/exclusive-news-and-research-on-the-wine-spirits-and-beer-sector/#respond Mon, 20 Sep 2021 16:22:44 +0000 https://inigo-tech.com/exclusive-news-and-research-on-the-wine-spirits-and-beer-sector/ Pernod Ricard’s Mukherjee spearheads the fight against hate speech online September 20, 2021 As the digital advertising landscape continues to evolve, Ann Mukherjee, CEO of Pernod Ricard North America, is among the leading marketers leading an effort to tackle hate speech on online platforms. Last year, Pernod unveiled the #EngageResponsably effort with a campaign on […]]]>

Pernod Ricard’s Mukherjee spearheads the fight against hate speech online

September 20, 2021

As the digital advertising landscape continues to evolve, Ann Mukherjee, CEO of Pernod Ricard North America, is among the leading marketers leading an effort to tackle hate speech on online platforms.

Last year, Pernod unveiled the #EngageResponsably effort with a campaign on Twitter, Instagram and Facebook, calling on advertisers and social media companies to set new standards for more responsible online advertising. Now this push is being extended in partnership with leaders in the advertising industry, the Association of National Advertisers (ANA) and the Global Alliance for Responsible Media (GARM).

Mukherjee and Ivan Pollard, former chief marketing officer of General Mills, are co-chairs of #EngageResponsably as it seeks to amplify its message in collaboration with partners like Facebook, TikTok, YouTube, Twitter and Snap. The ANA and GARM will ask companies to sign a pledge to support efforts and concrete actions to combat hate speech online, including dialogue and responsible behavior on social media and the use of tools from social platforms to report incidents of hate speech online.

“We are proud to have launched #EngageResponsably, and we are delighted to see ANA and GARM make this an industry-wide initiative,” said Mukherjee. “Hate speech online is not a hypothetical problem. Every day, thousands of hateful conversations take place on social media. According to the Anti-Defamation League, 35% of Americans have experienced hatred online because of their racial, religious or gender identity. It is a huge threat to public health, especially to adolescents. As advertisers, we cannot ask people to engage with us on social platforms and then absolve ourselves of any responsibility for any hate they may feel there. This is our return to responsibility. Mukherjee will be a speaker at the 45th Annual Impact Marketing Seminar in New York City on September 29.—Daniel Marsteller

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Tagged: hate speech, Pernod Ricard

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ADAM PAUL GREEN, CEO of g3-Marketing, voted Best 5 Star SEO Agency Advertising Expert for SANDY SOUTH JORDAN UTAH https://inigo-tech.com/adam-paul-green-ceo-of-g3-marketing-voted-best-5-star-seo-agency-advertising-expert-for-sandy-south-jordan-utah/ https://inigo-tech.com/adam-paul-green-ceo-of-g3-marketing-voted-best-5-star-seo-agency-advertising-expert-for-sandy-south-jordan-utah/#respond Sun, 19 Sep 2021 08:20:00 +0000 https://inigo-tech.com/adam-paul-green-ceo-of-g3-marketing-voted-best-5-star-seo-agency-advertising-expert-for-sandy-south-jordan-utah/ 801-809-7766 | G3: Utah’s Top Rated Reputation Repair Company Adam Green, G3 Development, # 1 in digital marketing solutions in UT .g3-development.co | Voted Utah’s Best SEO Agency, Draper 84020 www.g3-development.co | 801-809-7766 | Adam Paul Green Best of State Website Designer and Top Rated Blog Post Writer Développement G3: “Best of State” digital advertising […]]]>

801-809-7766 | G3: Utah’s Top Rated Reputation Repair Company

Adam Green, G3 Development, # 1 in digital marketing solutions in UT

Adam Green, G3 Development, # 1 in digital marketing solutions in UT

.g3-development.co |  Voted Utah's Best SEO Agency, Draper 84020

.g3-development.co | Voted Utah’s Best SEO Agency, Draper 84020

www.g3-development.co |  801-809-7766 |  Adam Paul Green

www.g3-development.co | 801-809-7766 | Adam Paul Green

Best of State Website Designer and Top Rated Blog Post Writer

Best of State Website Designer and Top Rated Blog Post Writer

Développement G3: “Best of State” digital advertising agency for SEO and online reviews; # 1 for reputation repair. Top Honors in Website Building and Article Writing.

Adam Paul Green and all the professional staff at G3 Development have perfected what a premier family-owned online advertising agency in Utah should be: affordable, fun and authentic. “

– Steve Vincent, City Journal

BOISE, ID, USA, September 19, 2021 /EINPresswire.com/ – G3 Development (G3) is a leading full-service online advertising agency. G3 Core Competency: Online Content Creation (ie Technical Writing via Blog Posts). G3 specializes in professional business writing. G3 is designed to proactively serve the business community by providing fast and viable online business building solutions through Google optimization, social media and traditional media. G3 specialties include:

• Blogging of personalized content
• Reputation management / repair
• Social media marketing
• Website creation
• Development and placement of press articles
• 5-star online review

At G3 Development (G3), they will work with you to ensure that you and your business are fully protected. G3 offers: (a) the best customer service in the state, (b) competitive pricing and (3) personalized business improvement plans.

Search engine optimization (SEO) is the process that affects the visibility of a website or web page in the “natural” or unpaid (“organic”) search results of a search engine. research. In general, the earlier (or higher ranked on the search results page) and more frequently a site appears in the search results list, the more visitors it will receive from search engine users. As an internet marketing strategy, SEO takes into account how search engines work, what people are looking for, actual search terms or keywords entered into search engines, and which search engines are preferred by their target audience. Optimizing a website can involve modifying its content, HTML code, and associated coding to both increase its relevance to specific keywords and remove barriers to search engine indexing activities. . G3 Development is a specialist in these competitive arenas. G3 Development (G3) loves SEO and speaks it fluently!

Although physically located in Draper, G3 is proud to offer its professional and family online advertising services to residents of: Millcreek, St. George, Cottonwood, Holladay, Murray, Orem, Midvale, Provo, Sandy, Woodridge Terrace, South Jordan, Sugarhouse, Taylorsville, South Salt Lake, West Jordan, Alpine Gardens, in addition to West Valley and Magna.

G3 Development Marketing is a nationally recognized digital marketing agency that connects businesses and customers through data-driven marketing. We’re a digital, specialty company that combines the most comprehensive real-time consumer data set with dynamic, personalized and timely online advertising. All online actions are executed by local digital experts who allow us to exceed industry performance. Real-time platform analysis enables G3 to identify target audiences based on real-time market data, demographics, psychographics and online intentions. All of this technology, combined with our proprietary algorithm, allows G3 to then place hyper-targeted ads in front of these high-frequency individuals using a combination of digital channels. Our focus on customers enables G3 Development to achieve consistent business results.

When people needed or wanted something in the good old days; they would look for information in the yellow pages. Today, people are turning to “search engines” to find what they want or need. Every day, on average, Google searches currently total over 400,000,000. When people are looking to buy something they want / need, they increasingly go “online” to find out what others are thinking. or say about a certain product, service or brand.

The relevance that influences people’s buying behavior is the conversations of others. That’s if they can find a conversation and if it provides the value that people are looking for. If someone can learn “how” to use social media properly, they will understand “what” the market is looking for and “where” they are looking. Bottom line: For many, the web isn’t a place to look for information, it’s the ONLY place.

G3 Development defines the real reasons for using social media:

1. If your business cannot be found, you are not engaging with your “real market”.
2. Social media (YouTube) is 64% more effective than traditional advertising.
3. Your “real competition” – guaranteed to be engaged in social media.
4. You will find customers – 15 times faster with social media.
5. You can reach your “real market” – just by hiring the right people.
6. By ignoring this social media market, you are not creating opportunities like your competition.
7. Social media saves a tremendous amount of time and money, if you use it correctly.

G3 Development provides powerful social media solutions. If you think of “the real reason” you need to engage in social media, it all comes down to these basics:

1. Form good relationships and
2. Do it right

Many business leaders are still at the fundamental stage of the question, “Why is social media important to my business?” “This very question calls for another:” Did you pay attention to the market? Ok, so most people will answer these questions quite easily. And here’s how it usually goes: “Yeah sure, I’ve been paying attention to the market and obviously social media is important because it seems to be everywhere I turn. I hear about social media, but I still need to understand why companies use it and why it gets so much attention.

Common Mistake # 1: Hiring the Wrong Coach. There are a lot of people who define themselves as “social media experts, gurus or certified specialists”. Most of the people making these claims are individuals / organizations that offer “basic social media skills and copy methodologies” which will ultimately get you the wrong kind of connections, lots of bad followers as well as a bad reputation. on the market. Just like in the movie “Indiana Jones”, you have to “choose wisely” or you will “perish” from a social media perspective.

Communications is a system for leveraging your organization’s ability to connect to your market; Social media is the “new” system of communication. Communication is a matter of reach. Communicating concerns the relational dynamics between people. Social media provides the means to communicate effectively with your market.

However, communicate in human rather than institutional terms. If you don’t communicate (listen first, initiate then), how do you create relationships with people and businesses who might want the value you offer? “When” your customers and prospects are interested in you, your industry, or your products and services, you need to listen. How else will you get the necessary market information? How will you be able to respond or even be aware of the problems or needs? If you are not present when and where the conversations are taking place, then you are truly “out of touch” with your market. Bottom line: For many, the web isn’t a place to look for information, it’s the only place. Now you know why.

The answer to “Why” you need G3 Development and their leading online services is more closely related to “How and what” a business does to engage in market relationships in order to create an opportunity. for a business transaction. Why do companies exist? Primarily to: (a) Create value and (b) Attract a market that wants enough value proposition to engage.

However, the “How” has changed dramatically over the past 2 years from “Push Marketing” to “Pull Marketing”. This transformation has happened through relevant and relative conversations that attract the market you are looking for.

Adam Paul Green, OWNER
G3 development
+1 801-809-7766
write us here

| AVOID | BAD | Wasatch Labs Draper UT Boston Massachusetts Contract Manufacturing .Wasatch-Labs.com IN IL ID HI GA FL DC


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Nike and Amazon among brands advertising on Covid plot sites | Coronavirus https://inigo-tech.com/nike-and-amazon-among-brands-advertising-on-covid-plot-sites-coronavirus/ https://inigo-tech.com/nike-and-amazon-among-brands-advertising-on-covid-plot-sites-coronavirus/#respond Sat, 18 Sep 2021 17:19:00 +0000 https://inigo-tech.com/nike-and-amazon-among-brands-advertising-on-covid-plot-sites-coronavirus/ Dozens of the world’s biggest brands, including Nike, Amazon, Ted Baker and Asos, have advertised on websites that spread disinformation and conspiracy theories about Covid-19, it has emerged. The companies, along with an NHS service, are among a string of household names whose ads appear to have helped fund websites that host false and far-fetched […]]]>

Dozens of the world’s biggest brands, including Nike, Amazon, Ted Baker and Asos, have advertised on websites that spread disinformation and conspiracy theories about Covid-19, it has emerged. The companies, along with an NHS service, are among a string of household names whose ads appear to have helped fund websites that host false and far-fetched claims, such as that powerful people secretly designed the pandemic , or that vaccines have caused thousands of deaths.

Analysis of nearly 60 sites, carried out by the Bureau of Investigative Journalism and shared with the Observer, found the ads to be placed in the ‘opaque’ digital advertising market, which is expected to be worth more than $ 455 billion (£ 387 billion) this year.

Digital advertising is delivered through complex networks of tech companies, including Google, which combine online data about people with available advertising space, then sell access to people when they browse.

Experts have said that the design of this digital advertising architecture means that big brands and their customers may have unwittingly funded the disinformation of Covid-19.

Dr Augustine Fou, an independent advertising fraud researcher and former employee from advertising agency Omnicom, said the ad auction system means these sites mix with other, more harmless ones.

“Because they now have a source of funding, they can not only survive but also proliferate,” he said. “And that’s why we see this huge problem. Due to the lack of transparency… the companies and organizations that buy the ads might not know that their marketing is showing up on – and potentially funds – these sources of disinformation.

Ads for Amazon services have been found on more than 30 sites that broadcast fake news ranging from Covid conspiracy theories involving Bill Gates to claims that mRNA vaccines are “toxic.”

An NHS diabetes website has been promoted alongside articles from a well-known anti-vaccine campaigner and the false claim that you can’t catch a virus.

“We know the advertising ecosystem is incredibly opaque,” ​​says Raegan MacDonald of Mozilla, who makes the Firefox Internet browser. “It’s almost like we’re not supposed to be looking under the hood. Because if you do, you find this mess.

Advertisements for Nike, Honda, US drugstore chain Walgreens and eBay were among those recorded on sites disseminating misinformation. Photograph: Acorn 1 / Alamy

MacDonald warns the system is “militarized” and potentially endangers public health. “What I really hope is that it will be kind of a drop in the bucket for brands,” she said.

The office looked at sites that host disinformation and also serve advertisements, using a combination of manual verification by researchers in the US and UK and automated systems that “crawl” the sites to record what is wrong. happens when a person visits them.

The pages were identified using the Global Disinformation Index, with ad analysis provided by Rocky Moss, co-founder and CEO of the ad-quality platform Deepsee.io, and Braedon Vickers, who built a search platform called Well-Known.

Many companies that run digital advertising are little known outside of the industry, which is dominated by Google. Moss’s analysis using Deepsee’s crawlers – which simulate a person visiting web pages – found ads served by Google for nearly 30 major brands, each appearing on two or more disinformation websites .

The most common were for Amazon Pharmacy, the pharmacy of the online retail giant, which has itself become a major player in digital advertising. Ads for Amazon Pharmacy, which is not available in the UK, accounted for over 1% of the 42,000 recorded by “crawlers” and were found on more than 30 of the disinformation sites.

Google did not address the presence of ads showing on sites identified by the bureau, but said it has taken appropriate action against violations of disinformation policies, including preventing publishers from making money from it. specific pages or all of their sites, following repeated breaches.

“Protecting consumers and credible businesses operating on our platforms is a priority for us,” a Google spokesperson told the office.

Next to Amazon Pharmacy, the next most featured advertisers were computer maker Lenovo, which appeared on 11 sites, and US bank Discover. Lenovo said, “Like many businesses today, Lenovo uses the Google AdSense platform to serve digital advertisements to consumers on the Internet. With any type of digital advertising, we give clear advice to our media partners and agencies on what is acceptable for our brand. Lenovo does not approve the placement of ads placed on Covid-19 disinformation websites or condone the content it has appeared alongside, and we will work with our media partners to review our existing protection systems. “

Ads for Nike, Honda, US drugstore chain Walgreens and eBay were also among those recorded on several sites disseminating disinformation. British fashion firms Ted Baker and Asos, and auction house Sotheby’s have also appeared on several sites.

Xyla Health & Wellbeing, which manages the NHS Diabetes Prevention Program, said it had taken action to prevent its messages from appearing on the sites.

The US Department of Veterans Affairs was promoted at two sites, one of which mistakenly described mRNA vaccines as “genetic modification injection” and claimed they made people more likely to catch Covid. The other site repeated the false claim that the coronavirus is no more dangerous than the flu.

An American Honda spokesperson said, “We are currently working to determine how our advertising may have appeared on the websites in question. We will never endorse Covid disinformation or knowingly allow our advertising on such websites. Honda strongly encourages our associates to get fully immunized and has organized free immunization clinics in our operations to make this possible. “

A spokesperson for Ted Baker said, “The placement of these ads is determined by the Google Display Network. We can confirm that we have worked with Google to resolve this issue and that our ads will no longer appear on these specific sites in the future.

Asos has reportedly added disinformation sites to its banned list. A spokesperson said: “Like most other brands, we regularly review the websites on which our advertisements appear and have strict requirements and processes in place to ensure that these websites align with our values ​​and standards. those of our customers.

“The tools available, however, will not always flag some smaller or newer sites. When this happens, whenever an issue is brought to our attention, we take immediate action to make sure our ads are removed, as we did in this case.

The other companies declined to comment or did not respond to a request for comment.

Advertising experts said companies should redouble their efforts to monitor where their ads appear and cannot just pretend ignorance.

Fou, the independent ad fraud researcher, said businesses buying online ads shouldn’t trust agencies buying ad space for them and should conduct regular surveys instead.

“All these middlemen are middlemen … so any dollar that goes through their platforms, they make more money,” says Fou. “They have no incentive to reduce […] on brand safety issues. In fact, they have every interest in letting it pass.

He said the sheer size of the online advertising market means that even a tiny fraction of total spending equates to “big money for the bad guys.”


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Facebook really wants to become a real online shopping site https://inigo-tech.com/facebook-really-wants-to-become-a-real-online-shopping-site/ https://inigo-tech.com/facebook-really-wants-to-become-a-real-online-shopping-site/#respond Fri, 17 Sep 2021 11:38:42 +0000 https://inigo-tech.com/facebook-really-wants-to-become-a-real-online-shopping-site/ Facebook is stepping up its efforts to become a true e-commerce hub with the launch of new tools for businesses to help them boost their brands online. The social media giant has unveiled a number of new features that it says will help brands better attract users, providing a more complete online shopping experience. The […]]]>

Facebook is stepping up its efforts to become a true e-commerce hub with the launch of new tools for businesses to help them boost their brands online.

The social media giant has unveiled a number of new features that it says will help brands better attract users, providing a more complete online shopping experience.


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Digital Spending Report Recall Shows Democrats Spent $ 3.5 Million On Google Ads In 3 Months https://inigo-tech.com/digital-spending-report-recall-shows-democrats-spent-3-5-million-on-google-ads-in-3-months/ https://inigo-tech.com/digital-spending-report-recall-shows-democrats-spent-3-5-million-on-google-ads-in-3-months/#respond Thu, 16 Sep 2021 22:37:10 +0000 https://inigo-tech.com/digital-spending-report-recall-shows-democrats-spent-3-5-million-on-google-ads-in-3-months/ A new report from Majority Strategies breaking down online digital advertising spending in the California recall election by both political parties, various “advertisers” supporting the candidates and individual candidates, shows a big gap. Most obvious of this division was online ad spend on Google and YouTube ads showing a whopping gap of over $ 3.2 […]]]>

A new report from Majority Strategies breaking down online digital advertising spending in the California recall election by both political parties, various “advertisers” supporting the candidates and individual candidates, shows a big gap. Most obvious of this division was online ad spend on Google and YouTube ads showing a whopping gap of over $ 3.2 million in spending, with Democrats buying over $ 3.5 million in Google ads. and YouTube, and Republicans spending just $ 241,000.

Chris Faulkner, Senior National Strategist at Majority Strategies, said what’s so interesting is that even in the digital age, only about 10-15% of total election recall advertising has been spent online. “Spending continues to be skewed towards the major broadcasters on television,” Faulkner said. “But at some point, the saturation of political ads on television becomes ineffective. You can keep spending, but you don’t get any more effect.

“In the military, we use the expression ‘bounce the rubble’; you can bomb shit with something but you won’t get more effect, ”Faulkner said.

However, Faulkner says “at the end of the day people are going to follow the devil they know. You can never underestimate the self-righteous power of politicians seeing their faces on TV. “

Notably, Faulkner said Republicans have many small donors and Democrats rely on large donors and the workforce to contribute.

“Anyone who tells you that there’s only one reason a campaign wins or loses is full of crap,” Faulkner said. “There is always a multitude of things that affect the outcome. Overly simplified answers are for Twitter and cocktails.

The biggest digital reminder spend is overall online advertising spend over the past three months:

  • At the end 3 months, Republicans spent $ 1,364,609.00.
  • At the end 3 months, Democrats spent $ 5,381,625.00.

Republicans Last monthly overall expenses: $ 696,651

Democrats Latest Monthly overall expenses: $ 3,579,183

The last weekly the overall spending “per advertiser” shows that the top six are:

  • Gavin Newsom $ 734,100
  • Larry Elder $ 108,735
  • Stop Republican Recall $ 89,946
  • Association of Democratic Governors $ 43,176
  • Save California $ 35,106
  • Los Angeles County Federation of Labor, AFL-CIO $ 16,864

The last monthly the overall spending “per advertiser” shows that the top six are:

  • Gavin Newsom $ 2,689,600
  • Stop Republican Recall $ 598,251
  • Larry Elder 330 $ 103
  • Kevin Kiley $ 238,892
  • Save California $ 139,421
  • Association of Democratic Governors $ 111,809

Majority Strategies has broken down the expenses / advertising by location.

  • At the end 3 months, Republicans spent $ 1,123,589.00 to Facebook.
  • At the end 3 months, Democrats spent $ 1,858,325.00 to Facebook.

Republicans Latest Monthly Spend on Facebook: $ 551,460

Democrats Latest Monthly Spend on Facebook: $ 889,583

The last Daily expenditure “by advertiser” on Facebook shows that the first six are:

  • Save California $ 29,795
  • Larry Elder $ 10,205
  • Democratic Governors Association $ 7,996
  • Los Angeles County Federation of Labor, AFL-CIO $ 5,000
  • Stop Republican Recall $ 4,783
  • Jenny Rae Le Roux $ 1,303

The last weekly expenditure “by advertiser” on Facebook shows that the first six are:

  • Stop Republican Recall $ 89,946
  • Larry Elder $ 49,035
  • Association of Democratic Governors $ 43,176
  • Save California $ 35,106
  • Los Angeles County Federation of Labor, AFL-CIO $ 16,864
  • Jenny Rae Le Roux $ 7,354

The last monthly expenditure “by advertiser” on Facebook shows that the first six are:

  • Stop Republican Recall $ 598,251
  • Kevin Kiley $ 238,892
  • Larry Elder $ 214,003
  • Save California $ 139,421
  • Association of Democratic Governors $ 111,809
  • Jenny Rae Le Roux $ 51,096

The last 3-month expenditure “by advertiser” on Facebook shows that the first six are:

  • Stop Republican Recall $ 1,101,729
  • Kevin Kiley $ 538,510
  • Association of Democratic Governors $ 422,720
  • Larry Elder $ 374,154
  • Save California $ 212,833
  • Jenny Rae Le Roux $ 145,712

Spending on Google and YouTube ads showed a huge gap:

  • At the end 3 months, Republicans spent less than $ 250,000 on Google.
  • At the end 3 months, Democrats spent more than $ 3.5 million to Google.

The largest Daily expenditure “by advertiser” on Google youtube shows the most spenders:

  • Gavin Newsom $ 50,000
  • Larry Elder $ 5,000
  • Anthony Trimino $ 1,000

The largest weekly expenditure “by advertiser” on Google youtube shows the most spenders:

  • Gavin Newsom $ 734,100
  • Larry Elder $ 59,700
  • Anthony Trimino $ 9,700
  • Kevin Faulconer $ 1,000

The largest monthly expenditure “by advertiser” on Google youtube shows the most spenders:

  • Gavin Newsom $ 2,689,600
  • Larry Elder 116,100 $
  • Anthony Trimino $ 18,300
  • Kevin Faulconer $ 10,791

The largest 3 months expenditure “by advertiser” on Google youtube shows the most spenders:

  • Gavin Newsom $ 3,523,300
  • Larry Elder $ 205,300
  • Anthony Trimino $ 22,600
  • Kevin Faulconer $ 13,120

California Governors Race FB and Google Spending (2)


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The 2000s brought the Internet and influencers to advertising law https://inigo-tech.com/the-2000s-brought-the-internet-and-influencers-to-advertising-law/ https://inigo-tech.com/the-2000s-brought-the-internet-and-influencers-to-advertising-law/#respond Thu, 16 Sep 2021 18:00:00 +0000 https://inigo-tech.com/the-2000s-brought-the-internet-and-influencers-to-advertising-law/ The arrival of the year 2000 brought not only the panic that the Internet would freeze over the new numbers marking the start of a new century, but also the shift from traditional advertising (radio / TV / print) to advertising. in line. Certainly the 2000s were a decade of change as online advertising exploded […]]]>

The arrival of the year 2000 brought not only the panic that the Internet would freeze over the new numbers marking the start of a new century, but also the shift from traditional advertising (radio / TV / print) to advertising. in line.

Certainly the 2000s were a decade of change as online advertising exploded and, as a harbinger of things to come, the online environment became fertile ground for both innovative ways. to communicate with consumers or, for the less scrupulous, to take advantage of reckless consumers. . Low barriers to entry have allowed disruptors to enter the digital space and have forced traditional traders to compete in this space or be left behind.

During this decade, the Federal Trade Commission (FTC) added to the policy statements issued by the Commission that were hallmarks of the 1970s and 1980s and issued important trade guidance documents describing how general principles of law of advertising apply to digital advertising issues, as well as industry-specific advice on justifying advertising claims.

In 2000, the FTC published Advertising on the Internet: The Rules of the Road as well as Dot Com Disclosures: Information About Online Advertising, which provides detailed advice on how to make effective disclosures in the online environment and was updated in 2013 to reflect new trends in advertising and marketing on new platforms, especially mobile devices. Unlike official industry guides released after public notice and comment, Dot Com Disclosures was published as an informal business guide that has proven to be an agile and instrumental tool setting the rules of the road.

Without specific online advertising laws, the FTC and the National Advertising Division (NAD) have used general principles of advertising law to protect consumers and provide a level playing field for businesses.

It was also around this time that the law of privacy and the law of publicity began to intersect. The online environment has become fertile ground both for innovative ways to communicate with consumers, but also for the large-scale collection of vast amounts of data from consumers as they surf the Internet.

Reflecting its concern about the practices of website operators and marketers collecting information directly from children, Congress passed the Children’s Online Privacy Protection Act (COPPA) and, in 2000, the Rule of Law. the FTC implementing COPPA entered into force. COPPA regulates the online collection of personal information from children under the age of 13, including the requirement of verifiable parental consent for the collection of such data.

Privacy concerns have stumbled several reputable companies. For example, one of the FTC’s first privacy measures involved pharmaceutical giant Eli Lilly and its monthly email reminders to Prozac customers alerting them that it was time to refill their prescriptions. Lilly has decided to end this monthly email reminder and has sent out an email to all subscribers alerting them to the change. Due to a coding error, the “To” line was not hidden and all email recipients could see the email addresses of all subscribers. The FTC determined that this inadvertent coding error violated FTC law because Lilly had indicated in its privacy policy that it would “protect” the personal information of its consumers. The FTC has determined that claims in public statements, such as privacy policies, must be truthful, not misleading, and justified, like any advertising claim.

Another FTC enforcement action was directed against the National Research Center for College and University Admissions (NRCCUA), a student survey company. The FTC has reviewed the company’s express privacy policy statements, an action that foreshadowed the FTC’s focus on what are now called “dark models.” The FTC discovered that the NRCCUA falsely stated that the survey data it collected would only be shared with colleges and universities, when in fact it was sold to advertisers who then marketed their products and student services.

The 2000s demonstrated the value that self-regulation brings to the advertising industry. NAD decisions in the early 2000s focused on new ways in which advertising was used to mislead consumers, also foreshadowing the “dark models” that are the subject of current regulatory scrutiny. NAD’s first actions regarding online advertising did not come from the challenges of competitors but from its monitoring efforts, as it identified advertising trends and provided advice to the industry.

The NAD rulings provided guidance on clear and visible disclosures in the new banner ad format and, relying heavily on FTC guidelines and general principles of advertising law, provided updated examples. on how to advertise in emerging and new formats, guiding the industry on best practices.

One of the earliest instances of NAD surveillance in this online environment involved a dark pattern of an ad banner. In 2005, NAD examined advertising promoting spyware services in banner ads that appeared to be a Microsoft Windows warning message. NAD recommended that the advertisements be modified to clearly and visibly reveal that the post was an advertisement rather than a technical warning.

The FTC closed the decade in 2009 with revised guides to the use of endorsements and testimonials in advertising, which reflected the basic principles of truth in advertising that endorsements should be honest and not misleading and that a material link between an endorser and a merchant that consumers would not expect to be disclosed, updated to include examples applying the principles to social media marketing.


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5 reasons why “old-fashioned” display advertising is not dead. And probably never will be. https://inigo-tech.com/5-reasons-why-old-fashioned-display-advertising-is-not-dead-and-probably-never-will-be/ https://inigo-tech.com/5-reasons-why-old-fashioned-display-advertising-is-not-dead-and-probably-never-will-be/#respond Thu, 16 Sep 2021 14:04:21 +0000 https://inigo-tech.com/5-reasons-why-old-fashioned-display-advertising-is-not-dead-and-probably-never-will-be/ Outbound marketing or “interrupt” marketing is not everyone’s favorite. For marketers, outbound marketing is less converting (but no less effective) than inbound marketing. It requires more creative persuasion because you are approaching the consumer with a pitch instead of the consumer approaching you for information. For internet users, this is a blatant disruption to watching […]]]>

Outbound marketing or “interrupt” marketing is not everyone’s favorite. For marketers, outbound marketing is less converting (but no less effective) than inbound marketing. It requires more creative persuasion because you are approaching the consumer with a pitch instead of the consumer approaching you for information. For internet users, this is a blatant disruption to watching memes and funny cat videos, or worse, their work remotely.

So the 2018 prediction that 30% of users would use ad blockers soon came as no surprise. The shift to ad blockers seemed to be the end of online display advertising, and it certainly boosted “display is dead!” Enough. »Statements.

Even though ad blockers ended up showing even higher results reaching 42%, the annual banner ad rate is increasing and is expected to gradually increase by around 4.4% over the next few years (more in the mobile segment – up to ‘at 13%). So we’re here to explain why you shouldn’t forget what banner ads can do for your business so quickly.

What are display banners?

A banner ad, web banner, or display banner is an online outbound advertisement hosted by an ad server. The ad server embeds your ad in a web page based on your campaign strategy. The ad aims to grab attention, drive more traffic to your website, and increase conversions. Display banners cost around $ 1 per 1,000 impressions. That means you could have a 0.001% conversion rate, make just a dollar off your one customer, and still break even.

Why display banners are still relevant today

1. They generate major brand awareness

Banner ads get a bad rap most of the time because you don’t see a high conversion on banner ads compared to other forms of display advertising. A Think with Google study showed that 0.6% of banner views received a click, but that doesn’t mean banner ads don’t convert. They just don’t convert there on the page.

Banner ads generate brand awareness. Even when a viewer subconsciously sees the ad and doesn’t consciously save what was advertised, they’ll be more likely to recognize your brand the next time it appears, making them more likely to click. Video may be gaining popularity online, but there is no substitute for banner ads when it comes to repetitive and unconscious messages.

2. It is the most affordable display advertising available.

Banner ads are the cheapest PPC type ads available today. They are cheaper to create and cheaper to share across multiple platforms. You can use digital publishing software to create your banner ads yourself or pay professionals for graphic design and copy (text).

Even if you choose to hire professionals, the costs will be low due to the small size and simplicity of the ad. Once your ad is created, you can partner with display advertising networks to have it published or published yourself using software such as an ad server or DSP. Remember, it’s all about brand awareness. Make sure people can quickly understand who the ad is and what you are offering.

3. They help you target and qualify your web traffic

Your target audience is one of the most critical factors in any marketing campaign you run. Focusing your efforts on the people most likely to need and want your products and services is the most effective way to maximize your Return on Advertising Spend (ROAS) and increase your conversion rates across the board.

Banner ads allow you to target your audience and then further qualify your web traffic. The people who click on your banner ad will be viable and potential leads. Otherwise, they wouldn’t have clicked on the ad. If you receive clicks that are neither targeted nor qualified, you need to rethink your ad placement and design.

4. Ad serving platforms help you track your success and optimize your campaign

Marketing is an evolutionary strategy that needs to be able to react to expected or unexpected performance of various parts, but that means you need to know how each part is performing at any given time. Some types of advertising are easier to follow than others, and banner ads are one of them.

Big brands can use ad servers for full control, while smaller brands can partner with ad networks to easily access quality traffic. Your platform should be able to provide metrics, as well as full control over your ad placement and performance. You’ll know if your ad is seen by enough people, if your ad design and content is effective, and if you need to adjust your strategy to improve your ROAS.

5. You can run longer campaigns with less resources

Because they are so simple, banner ads allow you to maintain long lasting campaigns without sacrificing many resources for management and monitoring. This, in turn, increases your ROAS in two ways.

First, spending fewer resources on campaign management will cost you less, so your return will be higher, but the big return is generated by familiarity. A long running campaign across multiple platforms engenders the kind of familiarity that is so crucial for sales conversions. Chances are, when you think of something to buy, you already have a brand in mind, and it’s not just because it’s good. It is also because you know them.

How to start a banner ad campaign

Today, getting your banner ad campaign is a fairly straightforward process as most servers have evolved to be user-friendly and intuitive. You usually start by choosing a banner type and name, uploading your graphic, adding the link and accompanying text (this will only show on certain browsers / websites) and launching your campaign.

Or, you can delegate this process to an ad network and just enjoy full management of your ad campaigns. Some advanced ad networks not only offer quality traffic but also have automatic optimization algorithms that help your banners convert (which is rare in display advertising). In this case, starting a campaign is even easier than in the first case, but this solution will lead to less control and understanding of traffic and inventory.

However you choose to market your brand to the world, banner ads are the way to go and they’re not going anywhere anytime soon.



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What the online privacy battle means to you https://inigo-tech.com/what-the-online-privacy-battle-means-to-you/ https://inigo-tech.com/what-the-online-privacy-battle-means-to-you/#respond Thu, 16 Sep 2021 09:00:17 +0000 https://inigo-tech.com/what-the-online-privacy-battle-means-to-you/ The internet is changing, including how much we pay for the content and the advertisements and brands we see. That’s because Apple and Google, two hugely influential technology companies, deploy privacy protections that prevent marketers from accessing our data when they show us advertisements. The changes are having a major impact on online advertising, which […]]]>

The internet is changing, including how much we pay for the content and the advertisements and brands we see.

That’s because Apple and Google, two hugely influential technology companies, deploy privacy protections that prevent marketers from accessing our data when they show us advertisements. The changes are having a major impact on online advertising, which is a business base for free apps and websites that many of us use, like Facebook, TikTok, and the Weather Channel. These sites and apps now need to come up with new ways to serve ads or make money.

Here’s what that means to you.

For decades, advertisers have relied on “cookies,” pieces of code embedded in web browsers that can track our personal web browsing to follow us online and show us relevant advertisements. When smartphones arrived, marketers also used trackers in mobile apps to track people on apps and websites.

These advertising technologies have become incredibly powerful and effective – if you were to buy shoes, shoe ads would follow you around the internet – but with major drawbacks. This allowed marketers to create hyper-realistic profiles of us that were barely anonymous. It also opened the door for bad actors to steal people’s data and spread disinformation.

In recent years, widespread concerns about online privacy have sparked an industry-wide discussion about what to do about this tracking. Apple and Google have come in with different solutions.

In 2017, Apple released a version of its Safari web browser that blocked technology used by marketing companies from tracking people from site to site. This year, Apple also released App Tracking Transparency, a pop-up in iPhone apps that gives people the option of not being tracked on apps and websites.

In 2019, Google announced the Privacy Sandbox, a set of ideas for building a more private web. The company expects its Chrome web browser to block tracking cookies in 2023 in favor of a new system that allows advertisers to target us with ads.

This system could be called Federated Cohort Learning, or FLOC. It is about grouping people according to their interests. If you visit websites related to tennis and dogs, you may be placed in a cohort of people who share these interests. As soon as a website loads, it searches the browser for an identification code to see which group you belong to. The website can then decide what types of ads to show to your group.

In theory, this would be less invasive than current tracking methods, as advertisers would not have access to a cookie containing your personal browsing history.

Due to the reach of Apple and Google’s products – Google’s Chrome browser is # 1 in the world and Apple’s iPhone is the top-selling phone – advertisers have no choice but to adapt. Now they have to find new ways to show us ads, using less of our data. Some businesses that relied on digital ads to attract people, like small online publications, might not survive.

In the short term, digital ads will look different.

In the longer term, the Internet you see using Apple products may end up looking different than the Internet you see using Google products.

Let’s start with Apple. In the past, if you opened a free weather app for iPhone, maybe it used tracking technology to look at what you were doing in other apps and websites. The app would then present an ad for something specific to you, such as a restaurant where you have already ordered take out.

But since this tracking can now be blocked, the weather app must rely on other data to broadcast an announcement. It can be contextual information, such as the time of day. The result is that the ads you see may be less relevant and more random.

With Google, if the company adopts the FLOC system, it will also change the nature of the ads you see.

Today, when you use the Chrome browser to click on a pair of Nike sneakers, you are likely to see an ad for that specific shoe following you from site to site and from app to app. In the future, a website wouldn’t know that you looked at these sneakers, but it would know that you were part of a group that expressed an interest in the shoes. This means that you might see advertisements for other athletic shoes even if it is not for that specific sneaker.

Changing approaches from Apple and Google could cause web publishers to choose sides, said Brendan Eich, founder of Brave, a private web browser. If publishers are more satisfied with Google’s advertising solution, they can design their websites to perform well on Google’s browser and less well on Apple’s.

This could lead to “fragmentation” of the Web, where people see different versions of the Internet depending on the browsers they use, Eich said.

The good news is that you will have more online privacy thanks to Apple’s changes.

But there is a compromise. Ultimately, many online products and services can cost more.

Today, small brands can spend a modest amount to target specific customers with advertisements on different websites and apps. But since this type of tracking can now be blocked on Apple devices, small businesses may need to choose big brands like Facebook, Google, and Etsy and advertise on each of those platforms.

In other words, businesses may be forced to spend more to advertise their products on multiple properties. These higher costs would then be passed on to you, resulting in price increases.

This is already happening. Chantal Ebanks, owner of online beauty store Bella Chauni, said that after Apple’s new ad blocking went into effect, her digital promotions on Facebook’s ad network were no longer reaching so many customers. As a result, his sales have increased from thousands of dollars per month to hundreds. To compensate, Ms Ebanks has increased the price of a popular hair product to $ 13.98 from $ 9.99 and is testing ads on other platforms like Pinterest.

Eric Seufert, a marketing strategist, predicted that more iPhone apps would stop trying to make money from ads. He said they would start charging people for subscriptions or extras in the apps.

The switch to subscriptions has been around for some time, but it is expected to accelerate. Between 2017 and 2020, the share of top video games offering subscriptions in Apple’s U.S. App Store increased from 11% to 18%, according to a study by SensorTower, a mobile application research company.

As Google tries to reinvent ad targeting rather than kill it altogether, its users will continue to see targeted ads. The advertising methods offered by the company could also create new problems, security experts said.

Advertisers could combine people’s FLOC IDs with other information to continue to locate them, said Eric Rescorla, chief technology officer at Mozilla, which makes the Firefox web browser.

The system could also place vulnerable people in groups where they are disproportionately targeted by exploitative ads, said Bennett Cyphers, technologist for the Electronic Frontier Foundation, a digital rights nonprofit. Those earning a lower income, for example, could find themselves in a group that receives advertisements for payday loans and cryptocurrency scams, he said.

Google said FLOC was one of many proposals it was testing. Ben Galbraith, director of product management for Google’s Chrome browser, said simply blocking cookies would lead to worse privacy outcomes as advertisers find more invasive ways to track people.

The company also said it has mechanisms to prevent people from being grouped into sensitive cohorts and that FLOC IDs will change every seven days to prevent them from being tracked.


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