Promotional goals – Inigo Tech http://inigo-tech.com/ Tue, 21 Sep 2021 12:37:28 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 https://inigo-tech.com/wp-content/uploads/2021/06/favicon-18-150x150.png Promotional goals – Inigo Tech http://inigo-tech.com/ 32 32 The Elos mini skateboard kit is coming to Kickstarter https://inigo-tech.com/the-elos-mini-skateboard-kit-is-coming-to-kickstarter/ https://inigo-tech.com/the-elos-mini-skateboard-kit-is-coming-to-kickstarter/#respond Tue, 21 Sep 2021 12:15:03 +0000 https://inigo-tech.com/the-elos-mini-skateboard-kit-is-coming-to-kickstarter/ Elos is a small, compact mini skateboard kit that launched via Kickstarter this month and has already surpassed its pledge target, doubling its funding requirement thanks to over 150 backers with another 22 days left. The easy to assemble kit allows you to build a compact skateboard that is fun to ride, easy to learn […]]]>

Elos is a small, compact mini skateboard kit that launched via Kickstarter this month and has already surpassed its pledge target, doubling its funding requirement thanks to over 150 backers with another 22 days left. The easy to assemble kit allows you to build a compact skateboard that is fun to ride, easy to learn and features a high quality deck, wheels, trucks and components.

Elos mini skateboard kit starting at $ 89

Early subscription promises from contributors are now available for the Single Project starting at around $ 89 or £ 65 (according to current exchange rates), offering a massive discount of around 25% off the retail price, while the Kickstarter crowdfunding is underway.

“Founded in 2016 on Kickstarter, thousands of Elos runners shared their smiles on Instagram with #TeamElos. And now we’re back with a practical twist to forward foot fun! We have beta tested the DIY kit with riders from 7 to 70 years old. The result? A brilliant challenge that keeps everyone engaged from opening the box to cruising in bulk. Are you ready for an adventure? “

If the Elos campaign successfully achieves its required engagement target and production progresses smoothly, global shipping is expected to take place around April 2022. Read more about the Elos mini skateboard project, watch the promotional video below.

“Unbeatable cruising performance. Premium materials sourced from the United States, Germany, and Japan around the world. It will bring you smooth cruising experience for years. We’ve broken down the building process into simple steps young children can follow. Some steps require more physical force (such as tightening large bolts), so adult supervision is recommended. For DIY enthusiasts, we have enough challenges both in building and learning to drive for you to be fully satisfied.

For a full list of all the specials available for early risers, stretch goals, additional media, and full mini skateboard specs, go to the official Elos Crowdfunding Campaign page by clicking the link below- below.

Source : Kickstarter

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Ducks rookies score final second goal and win rookie clash final https://inigo-tech.com/ducks-rookies-score-final-second-goal-and-win-rookie-clash-final/ https://inigo-tech.com/ducks-rookies-score-final-second-goal-and-win-rookie-clash-final/#respond Mon, 20 Sep 2021 21:40:17 +0000 https://inigo-tech.com/ducks-rookies-score-final-second-goal-and-win-rookie-clash-final/ The Ducks beat the buzzer to cap the 2021 rookie clash with a spectacular 5-4 win over the Arizona Coyotes. The Ducks rounded off the rookie showdown with a 2-0-1 record, the best among six participating clubs, to move to 11-0-2 in their last 13 rookie tournament games since 2016. The teams traded power-play goals […]]]>

The Ducks beat the buzzer to cap the 2021 rookie clash with a spectacular 5-4 win over the Arizona Coyotes.

The Ducks rounded off the rookie showdown with a 2-0-1 record, the best among six participating clubs, to move to 11-0-2 in their last 13 rookie tournament games since 2016.

The teams traded power-play goals in the first period, with Anaheim converting two more chances to man to carry a 2-1 lead in the first intermission.

Olen Zellweger opened the scoring with a long wrist shot just inside the blue line. The 2021 second-round pick collected points in each of Anaheim’s three Rookie Faceoff contests.

After Arizona tied the game, Max Golod put Anaheim ahead again, winning the race with a loose puck in front of the net for his first goal of the tournament.

The Coyotes continued the special teams swing in the second period with a shorthanded goal.

Zellweger and Alex Limoges combined for a 4-on-4 goal halfway through the middle, giving Anaheim a 3-2 lead after 40 minutes.

Anaheim couldn’t protect the third period advantage. Despite a Bryce Kindopp goal to restore a one-goal advantage with seven minutes left in regulation, Arizona tied the score for the fourth time, apparently forcing Anaheim into overtime for the second straight day.

Much like they did on Sunday night, scoring twice in the dying moments of the game to tie the game, the Anaheim youths kept pushing. Limoges and Sasha Pastujov created an offensive take-out zone and put the puck in front of the net where the rookie camp invites Logan Nijhoff did the rest, winning the puck race and beating the buzzer to secure the Ducks victory.

Gage Alexander and Roman Durny shared the afternoon in goal for Anaheim.

Anaheim will open the 2021 training camp presented by FRESH N ‘LEAN on Thursday at Great Park Ice.


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New study from Brian Pasch Enterprises shows high quality of AutoWeb click-through traffic for dealers and OEMs https://inigo-tech.com/new-study-from-brian-pasch-enterprises-shows-high-quality-of-autoweb-click-through-traffic-for-dealers-and-oems/ https://inigo-tech.com/new-study-from-brian-pasch-enterprises-shows-high-quality-of-autoweb-click-through-traffic-for-dealers-and-oems/#respond Mon, 20 Sep 2021 12:00:00 +0000 https://inigo-tech.com/new-study-from-brian-pasch-enterprises-shows-high-quality-of-autoweb-click-through-traffic-for-dealers-and-oems/ Recent report validates the high engagement of vehicle buyers in the corporate market TAMPA, Florida, September 20, 2021 (GLOBE NEWSWIRE) – AutoWeb, Inc. (Nasdaq: AUTO), an automotive matchmaking platform connecting car buyers in the marketplace with their preferred vehicle transactions, today announced the results of a research report conducted by Brian Pasch Enterprises (BPE) focused […]]]>

Recent report validates the high engagement of vehicle buyers in the corporate market

TAMPA, Florida, September 20, 2021 (GLOBE NEWSWIRE) – AutoWeb, Inc. (Nasdaq: AUTO), an automotive matchmaking platform connecting car buyers in the marketplace with their preferred vehicle transactions, today announced the results of a research report conducted by Brian Pasch Enterprises (BPE) focused on the quality of its click traffic generation product. The detailed report and accompanying visual components provide a number of insights into AutoWeb’s high value audience and its levels of consumer engagement, validating the high caliber of the traffic platform. of the company.

“We appreciate that such a respected industry expert was able to assess our click-through traffic and confirm the high level of value we provide to our resellers, as this reflects our deep concern to provide the most effective and efficient solutions. performance, ”said Dan Ingle, COO of AutoWeb. “Click-through traffic is an essential part of a balanced automotive retail marketing strategy and makes a quantifiable contribution to sales totals. By leveraging the traceability of these expenses to optimize performance, we are able to help dealers meet their marketing goals.

AutoWeb retained BPE to conduct an in-depth research on the company’s click-through traffic generation product to identify how it fits into the larger conversation of helping dealerships manage their online businesses. in order to stimulate sales growth. In addition to incorporating its own recent traffic acquisition research, BPE surveyed existing AutoWeb customers, tested claims about how the product worked, and generated analytics reports to verify that actual delivered value matched promotional materials. from AutoWeb. The overall goal of the research was to enable BPE to accurately assess the performance of AutoWeb’s click-through traffic product for dealerships in an actual implementation.

BPE’s recent research on consumer phone calls generated by dealer-funded Google SEM campaigns showed consumer intent to be a mix of sales, parts and maintenance, and administrative calls. Specifically, in BPE’s assessment of Google SEM traffic for dealerships, he found that less than 13% of all Google SEM phone calls were attributed to an active vehicle buyer.

“Dealers using Google SEM basically pay for consumers to look up a dealer’s name, address or phone number and make vehicle service appointments, which is not an efficient use. of their marketing spend, ”said Brian Pasch, founder of BPE and PCG. . “Alternatively, when we evaluated AutoWeb’s click-through traffic product, we saw much more impressive levels of quality, value and interaction with buyers, thus lowering the cost of a dealership to generate an opportunity. vehicle sales. When comparing click-based advertising, it’s important to inspect conversion results and traffic quality, not just quantity. “

BPE’s new report demonstrated that AutoWeb’s traffic platform is focused on driving consumers who are in the market for their next vehicle, by providing a tailor-made funnel that cuts out non-auto buyers. Dealers do not pay for individuals who simply search for their business on Google, as AutoWeb consumers are, in effect, buyers of vehicles in the marketplace. The research also identified significant price differences, with AutoWeb ranging from five times to 50% cheaper than its competitors based on cost per click.

The analysis also showed that AutoWeb’s click-through traffic generates better dealership website interactions such as chat, sales phone calls, SMS, and trade-in submissions compared to others. online advertising strategies. These high engagement figures are due to consumers having to identify the brand and model they are interested in before seeing an ad unit, thereby creating higher click intention to the reseller’s website.

“Having AutoWeb paid click traffic in our digital arsenal is a no-brainer,” said Peter Deiser, director of e-commerce for automotive group Ed Morse and a current AutoWeb client included in the BPE research report. “We’re getting high-quality click-through traffic from leads that have gone through the AutoWeb online funnel to manufacturing and modeling. Why wouldn’t we want those prospects on our website to check out our inventory of exactly matching make / model? “

To read BPE’s full report, visit https://www.autoweb.com/dealers/dealer-corner/news/new-research-from-brian-pasch-enterprises-shows-high-quality-of-autoweb-s-click-traffic-for-dealers- and-oems /. Pasch also discussed some of the results on a recent podcast, which can be found at https://directory.libsyn.com/episode/index/id/20477741.

About AutoWeb, Inc.
AutoWeb, Inc. provides high quality leads, clicks, and related marketing services to auto dealers and manufacturers across the United States. The company also provides consumers with strong and original online automotive content to help them make informed car buying decisions. The company pioneered the automotive Internet in 1995 and has since helped tens of millions of auto consumers search for vehicles; connected thousands of dealerships nationwide with motivated car buyers; and has helped every major automaker market their brand online.

Disclaimer Regarding Forward-Looking Statements
Statements in this press release that are not historical facts are forward-looking statements under federal securities laws. Words such as “anticipates”, “could”, “could”, “estimates”, “expects”, “projects”, “intention”, “pending”, “considers”, “believes”, “Shall” and words of similar substance, or the negative of such words, used in connection with any discussion of future transactions or financial performance identify forward-looking statements. In particular, statements regarding expectations and opportunities, new product expectations and capabilities, projections, statements regarding future events and our outlook regarding our performance and growth are forward-looking statements. These forward-looking statements are not guarantees of future performance and involve assumptions, risks and uncertainties that are difficult to predict. Actual results may differ materially from what is expressed or implied in these forward-looking statements. AutoWeb makes no commitment to publicly update any forward-looking statements, whether as a result of new information, future events, or otherwise. Important factors that could cause actual results to differ materially from those expressed or implied by forward-looking statements include federal and state responses to the COVID-19 pandemic; changes in general economic conditions; the financial situation of automobile manufacturers and dealers; disruptions in automotive supply chains and production; changes in fuel prices; the economic impact of terrorist attacks, political revolutions, military actions or natural disasters (such as floods, earthquakes, tornadoes and hurricanes, and pandemics and epidemics); AutoWeb’s Internet security measures fail; the economic impact of epidemics and pandemics; attrition of dealers; pressure on dealer fees; increased or unexpected competition; failure of new products and services to meet expectations; failure to retain key employees or attract and onboard new employees; actual costs and expenses exceeding charges borne by AutoWeb; changes in laws and regulations; legal business costs, including the defense of lawsuits and the conduct of investigations and related cases; and other matters disclosed in documents filed by AutoWeb with the Securities and Exchange Commission. Investors are strongly encouraged to consult the Company’s Annual Report on Form 10-K for the year ended December 31, 2020 and other documents filed with the Securities and Exchange Commission for a discussion of the risks and uncertainties that may arise. could affect the business, results of operations or financial condition. of the company and the market price of the company’s shares.

Company details :
Beth P. Quezada
Communication & Culture Manager
AutoWeb, Inc.
949-862-1391
beth.quezada@autoweb.com

Investor Relations Contact:
Cody Cree or Jackie Keshner
Investor Relations Gateway
949-574-3860
Auto@gatewayir.com


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CPD-based hiring practices deemed unconstitutional https://inigo-tech.com/cpd-based-hiring-practices-deemed-unconstitutional/ https://inigo-tech.com/cpd-based-hiring-practices-deemed-unconstitutional/#respond Sat, 18 Sep 2021 14:25:00 +0000 https://inigo-tech.com/cpd-based-hiring-practices-deemed-unconstitutional/ CINCINNATI – The Cincinnati Police Department can no longer use certain percentage-based targets for hiring and promoting black and female officers, according to a new Federal Court ruling. The decision written by U.S. District Judge Susan Dlott on Wednesday affects practices put in place under a 1981 consent decree. The aim was to combat discrimination […]]]>

CINCINNATI – The Cincinnati Police Department can no longer use certain percentage-based targets for hiring and promoting black and female officers, according to a new Federal Court ruling.


The decision written by U.S. District Judge Susan Dlott on Wednesday affects practices put in place under a 1981 consent decree. The aim was to combat discrimination against blacks and women both in hiring and promotions to the rank of sergeant .

Under the policy, at least 34% of all new hires must be black and 23% female. He also indicated that at least 25% of promotions to vacant sergeant positions must be blacks and / or women.

In his decision, Dlott wrote that the City of Cincinnati had failed to prove that hiring and promotion practices were still necessary. For this reason, the hiring targets violate the equal protection clause and are unconstitutional, she added.

“Here, by simply stating that evidence of discrimination passed by the CPD over 40 years ago justifies the use of corrective race-based classifications, the city provides no evidence that at present, race-based hiring and promotion goals continue to address past discrimination or any lingering effects that flow from it, ”said Dlott.

She added that the city admitted that efforts to diversify the police service have been “relatively successful” over the past decade and that African-American officer rates have remained stable.

Recognizing the positive impact that the race-based provisions have had on the diversity of the CPD, the city further admits that… the consent decree is used to “maintain diversity, not increase it.” “”

In response, Mayor John Cranley said the city was evaluating its next steps.

Cincinnati Police Department District 1 Headquarters in Downtown Cincinnati (Casey Weldon | Spectrum News 1)

“We certainly wish that (the Department of Justice) did not take this step because the consent decree was important to our progress,” he said. “We are evaluating all options to appeal and will do so if possible,” Mayor John Cranley told the City of Cincinnati. “We will not stop defending our cause.”

The consent decree arose out of a 1980 Department of Justice (DOJ) lawsuit that alleged the DPC violated civil rights law and federal anti-discrimination provisions by failing to promote black people and women. .

At the time, the sworn ranks of the CPD consisted of 9.9% black officers and 3.4% female officers.

As of January 2021, 31.3% of all officers in Cincinnati are black, 23.9% are women. These groups also constitute important portions of sergeants and other high ranking positions within the department.

Challenges to staffing policies began last year when a white male police officer filed a lawsuit. That officer, Erik Kohler, alleged he was screened for promotion to a black officer who scored lower on the sergeant’s test.

The City of Cincinnati does not discriminate against women and / or minorities in the hiring, training, and promotion of these two groups. However, by continuing the consent decrees so long after they come into effect, the City of Cincinnati illegally discriminates against white men in hiring and promotion ”, the trial indicates.

In response, the DOJ agreed to consider amending parts of the decree by removing the hiring and promotion targets, saying they were unconstitutional.

Despite the progress, the City of Cincinnati and the CPD argued that the policies remained important as they sought to develop a police force that most closely reflected the community it serves.

Earlier this week, CPD announced its commitment to the 30×30 Pledge, which aims to have 30% female officers by 2030.

In his ruling, Dlott said the city said it has a compelling interest in maintaining a diverse police service for “operational needs.”

“It is essential for effective law enforcement, argues the city, that the CPD reflects the population it serves in order to ensure public safety and increase the legitimacy of the CPD in the community,” writes the decision. .

But Dlott said the “purported interest” has not stood up to scrutiny.

Cranley and Police Chief Eliot Isaac, who is black, wrote to President Joe Biden in March asking for the policies to be maintained.

“As the current police chief, I can say that my own career has benefited from the consent decree. Without it, I wouldn’t be a leader, ”Isaac wrote.

Isaac called the decision “disappointing,” but said the ministry would remain committed to serving and reflecting the community.

“I have recognized its benefits over the years. We will continue to look for other ways to create a diverse workforce that reflects the community we serve, ”he said.

Dlott said the city and the CPD should meet with the DOJ and submit any proposed changes to the decree within 90 days of its decision.



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Judge lifts race and gender hiring quotas for Ohio Police Department https://inigo-tech.com/judge-lifts-race-and-gender-hiring-quotas-for-ohio-police-department/ https://inigo-tech.com/judge-lifts-race-and-gender-hiring-quotas-for-ohio-police-department/#respond Sat, 18 Sep 2021 13:46:35 +0000 https://inigo-tech.com/judge-lifts-race-and-gender-hiring-quotas-for-ohio-police-department/ COLUMBUS, OH – A federal judge has lifted the race and gender hiring quotas imposed on the Cincinnati Police Department 40 years ago to address its lack of diversity, in line with the argument of the US Department of Justice that the changes are no longer constitutional. The litigation before U.S. District Judge Susan Dlott […]]]>

COLUMBUS, OH – A federal judge has lifted the race and gender hiring quotas imposed on the Cincinnati Police Department 40 years ago to address its lack of diversity, in line with the argument of the US Department of Justice that the changes are no longer constitutional.

The litigation before U.S. District Judge Susan Dlott was a consent decree put in place in 1981, when only 9.9% of officers in the department were black and only 3.4% were women.

Today, more than 28% of the agents in the department are black and 23% are women. But since that 1981 agreement, the United States Supreme Court has added strict control over the use of such affirmative action based on race and gender, Dlott said.

While such hiring goals can be used to address diversity issues, they can no longer help maintain a diverse workforce, the judge said.

“Here, by simply stating that evidence of discrimination passed by the CPD over 40 years ago justifies the use of corrective race-based classifications, the City provides no evidence that at present, race-based hiring and promotion goals continue to address past discrimination or any lingering effects that flow from it, “Dlott said in Wednesday’s ruling. As a result, these goals are unconstitutional, she said. declared.

Dlott noted that Cincinnati admitted that the department’s diversification efforts have been relatively successful.

The Justice Department has asked Dlott to remove the requirements following a lawsuit filed last year by a white Cincinnati police sergeant who said he was discriminated against when a black officer lowered on the eligibility list was allowed to exceed him to become a sergeant.

This officer, Erik Kohler, was denied seniority and preferential assignments, and also lost his salary, argued his lawyer, Chris Wiest, in a complaint filed in November. Kohler challenged both the 1981 federal consent decree, which included preferences for promotion to the rank of sergeant, and a 1987 state consent decree relating to promotion to the rank of captain and lieutenant. Kohler started with the department in 1999 as a cadet.

Wiest said Friday that Dlott’s decision was unlikely to undermine the diversity of the police service, noting that several senior officers, including Chief Eliot Isaac, are people of color or women.

“Some people think we need these requirements, but I think from my client’s point of view if you want to end racial and gender discrimination, you have to stop discriminating on the basis of race and gender. “said Wiest. Similar requirements in other municipalities have already been lifted for the same reasons, he added.

The Justice Department has said it is committed to helping Cincinnati maintain the progress it has made and continue to move towards a more diverse workforce.

“However, the city’s use of gender-sensitive digital targets for African American and female applicants as a supposedly interim measure to address past discrimination must be justified by current legal standards, not by the legal standards in force in 1981, “the lawyers said. with the Civil Rights Division of the Ministry of Justice argued in June.

Mayor John Cranley, a white Democrat, and Isaac, who is black, wrote to President Joe Biden in March, saying the deal should stand.

“As the current police chief, I can say that my own career has benefited from the consent decree,” Isaac said in this March 3 letter. “Without that, I wouldn’t be a chef.

Cranley said on Friday the city was considering appealing. “We certainly wish the DOJ did not take this step, as the consent decree was important to our progress,” Cranley said.

Although the 1981 Consent Order helped diversify the Cincinnati Police Department, the city continued to face race-related challenges over the years.

In 2001, two decades after the consent decree was issued, race riots rocked Cincinnati following the shooting death of Timothy Thomas, who was black, by a white officer.

Subsequently, Cincinnati passed an agreement between the city, a police union, an activist group, and the ACLU to facilitate changes in the department.

By ANDREW WELSH-HUGGINS Associated Press


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Augustana Soccer draws on home debut https://inigo-tech.com/augustana-soccer-draws-on-home-debut/ https://inigo-tech.com/augustana-soccer-draws-on-home-debut/#respond Sat, 18 Sep 2021 00:05:34 +0000 https://inigo-tech.com/augustana-soccer-draws-on-home-debut/ SIOUX FALLS, SD – Augustana football made its home debut for the season at Morstad Field on Friday. The Vikings tied the Concordia-St. Paul Golden Bears 1-1 after 110 minutes. Both goals were scored in the second half, Augustana scoring the first. The lead turned into a tie after a goal from a corner from […]]]>

SIOUX FALLS, SD – Augustana football made its home debut for the season at Morstad Field on Friday. The Vikings tied the Concordia-St. Paul Golden Bears 1-1 after 110 minutes. Both goals were scored in the second half, Augustana scoring the first. The lead turned into a tie after a goal from a corner from Concordia-St. Paul.

The draw brings the Vikings to 1-2-1 on the season while the Golden Bears hold the same record.

First-year student Macie Haggerty scored his first career goal in an Augustana uniform in the 60th minute of the game. Haggerty hit one in the upper left corner of the goal with his left foot. The goal was assisted by junior Sylvie Fehr after beating the defender and crossing the ball from the edge of the box. Fehr’s pass marks his second of the season, after collecting one last weekend at Nebraska-Kearney.

The Golden Bears ended the game with a corner kick in the 74th minute.

Second year goalie Jillian barkus made 10 saves, a season-high, to limit the Golden Bears to one goal. Barkus faced a direct shot in the second half and made the save by rushing forward and hitting the ball over the net to stop an attack from Concordia-St. Paul.

Augustana had 11 shots, including eight on goal. Concordia-St. Paul had 23 shots in total, including 11 on goal. Six Vikings players recorded at least one shot on goal during the game.

Augustana’s football team return to the pitch for their second game of the weekend on Sunday. The Vikings host the Minnesota State Mavericks at 1 pm at Morstad Field for the “Let’s Get Loud” promotional game for AU Soccer.

–GoAugie.com–


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Umm, what’s going on with these hugely inconsistent downtown Cleveland population numbers? https://inigo-tech.com/umm-whats-going-on-with-these-hugely-inconsistent-downtown-cleveland-population-numbers/ https://inigo-tech.com/umm-whats-going-on-with-these-hugely-inconsistent-downtown-cleveland-population-numbers/#respond Fri, 17 Sep 2021 18:58:00 +0000 https://inigo-tech.com/umm-whats-going-on-with-these-hugely-inconsistent-downtown-cleveland-population-numbers/ Click to enlarge SCB Render of the Lumen, the 34-story residential tower that ascends to Playhouse Square. At the City Club “2021 State of Downtown” presentation Friday afternoon, Downtown Cleveland Alliance President and CEO Michael Deemer announced that earlier this year, the downtown area exceeded its population target of 20,000. He will now “walk to” […]]]>

Click to enlarge

  • SCB
  • Render of the Lumen, the 34-story residential tower that ascends to Playhouse Square.

At the City Club “2021 State of Downtown” presentation Friday afternoon, Downtown Cleveland Alliance President and CEO Michael Deemer announced that earlier this year, the downtown area exceeded its population target of 20,000. He will now “walk to” his new goal of 30,000.

This announcement is more or less consistent with DCA projections last year, when then-CEO Joe Marinucci said the organization would soon adjust its population targets upwards.

“In 2015, we had 15,000 inhabitants, with the target of 20,000 by 2020, and with new construction, we will reach 20,000 by the end of the year. he told FreshWater Cleveland last year. “But now it’s time to recalibrate, and by the end of the year you’ll hear us talking about 30,000 [residents living downtown]. ”

Deemer on Friday mentioned a research collaboration last year with partners in the city of Philadelphia that produced “conservative estimates” showing Cleveland could easily reach 30,000 residents by 2030. He said there were a number of surface parking lots that could be further developed downtown, and that with both the recently announced Bedrock Waterfront Plan and Haslam Waterfront Plan, 10,000 more downtown residents would quickly be added. “We’re really just scratching the surface in terms of residential density,” he said.

The downtown area is, without a doubt, one of the fastest growing residential areas in Cleveland. Deemer told Cleveland.com after the release of the US census this year, developers added 4,800 downtown apartments between 2010 and 2020. This includes recent buildings like The Lumen in Playhouse Square (318 units) and The Beacon on Euclid (187 units).

But neighborhood factsheets recently released by the nonprofit Center for Community Solutions show a much smaller total population. According to his data, only 12,165 people live in the city center.

This is a substantial gap. The number of the Center for Community Solutions is much lower than the 15,000 that Marinucci boasted in 2015.

Seeking to reconcile these numbers, Scene asked for clarification on the respective counts.

Emily Campbell, of the Center for Community Solutions, who worked on the fact sheets, told Scene she suspected DCA was measuring the population of a larger geographic area.

“It appears they are using the Downtown Improvement District which is larger than the Downtown Statistical Planning Area (SPA), which we use for the profiles,” she said.

“The city center is certainly growing,” she added. “It’s one of the neighborhoods that has grown the most since we last did this [2016]. ”

But when the Downtown Cleveland Alliance described its parameters to Scene, they were virtually identical to the Statistical Planning Zone.

“The geography that we follow for the downtown population covers E.30th to the Cuyahoga River and Lake Erie to the Inner Belt,” wrote Jonathan Stone of DCA, in an email. “This includes areas served by DCA and our neighborhood partners, Flats Forward and the Campus District. ”

Compare this description à la carte SPA downtown.

09.17.21_nodis.downtown.png

As for the methodology: “We estimate the downtown population by performing quarterly surveys of downtown residential property occupancy and incorporating real-time results from other data sources,” Stone wrote.

DCA did not address the Center for Community Solutions numbers in its response, but it does appear that someone’s account is extinguished.

At Friday’s City Club forum, Deemer stressed the need to improve downtown retail opportunities and said population growth would lead to a “virtuous cycle” where more residents lead to more retail businesses and, in turn, more retail businesses would lead to more residents. While the gap can be explained by different geographic boundaries, DCA figures can also be exaggerated to coax this virtuous circle. This would be in line with the practices of other economic development organizations, which tend to inflate projections in the service of their promotional objectives.

***
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OTT players spend a lot on marketing, but does that translate into a return on investment? https://inigo-tech.com/ott-players-spend-a-lot-on-marketing-but-does-that-translate-into-a-return-on-investment/ https://inigo-tech.com/ott-players-spend-a-lot-on-marketing-but-does-that-translate-into-a-return-on-investment/#respond Fri, 17 Sep 2021 05:34:42 +0000 https://inigo-tech.com/ott-players-spend-a-lot-on-marketing-but-does-that-translate-into-a-return-on-investment/ The race to the top in India’s video streaming market is intensifying like never before amid the pandemic and gamers are spending huge amounts of money promoting themselves and their shows. But what impact do these promotional activities really have on audience base? The answer may be open-ended, experts say. According to a Ficci-EY report, […]]]>

The race to the top in India’s video streaming market is intensifying like never before amid the pandemic and gamers are spending huge amounts of money promoting themselves and their shows. But what impact do these promotional activities really have on audience base? The answer may be open-ended, experts say.

According to a Ficci-EY report, video streaming services are expected to spend around Rs 1,920 crore to create original content for India in 2021. This is a 17% increase from the 1,400 crore of Rs spent in 2019. With over 50 players, the OTT video market is booming with original content.

While international players such as Netflix have been at the forefront of attracting Indian viewers with Indian content, many local players from the television world are experimenting with content to attract viewers.

In March, Netflix announced nearly 41 titles for the Indian market. He announced that Mumbai will soon have the world’s first fully Netflix-owned full-service post-production facility. According to reports, the Indian OTT audience universe stands at 353.2 million with a penetration rate of 25%.

The growth in OTT consumption, supported by the Covid-19 pandemic, has led gamers to spend massive amounts of money advertising and marketing their properties. Recently Netflix has had a slew of promotional stunts ranging from branded content, advertising, field activations for Season 5 of Money Heist. Likewise, Amazon Prime Video heavily promoted the movie Shershaah across all platforms.

AK vs AK, an original Netflix title, has been watched in 40 countries and dubbed in 40 languages. Promotions for the film conceptualized by The Rabbit Hole explored multi-channel platforms ranging from social media jokes, three movie trailers, at least two branded content, and a strong presence on OOH in malls, highways, airports, etc. According to the agency, they managed to create an 80% positive sentiment around the campaign.

While such promotions can be successful in attracting attention, what do they focus on and succeed in adding new viewers to the platforms?

One argument is that while the promotions are in full swing for these shows, people are watching content on streaming platforms for several other reasons such as word of mouth, content, etc.

For example, last year Scam 1992 became one of the most watched shows in India. If you compare it to Netflix or Amazon, SonyLiv hasn’t promoted it to the same scale. In such a scenario, does spending so much money make sense?

Darshan bhatt

Darshan Bhatt, managing partner of Small Batch Media, said the noise Netflix created for two shows, Lucifer and Money Heist, has significantly contributed to the number of households with access to Netflix. He said a lot of the success for Aashram, which aired on MX Player, came from the publicity they did. “A large number of shows that are announced today have an audience of 20 to 30%. “

Devendra Deshpande

According to Devendra Deshpande, Head-Business and Growth at Friday Filmworks, OTT shows have two aspects: ???? push content and extract content. Push content is high quality, low budget content; it is to engage you but it will be necessary to push you. On the flip side, pulling content is something you see and intrigue you.

“Money Heist has been promoted so much, but people like me who still haven’t watched the show are intrigued; and he jumped on my watch list. As soon as you start to create a buzz, people will see what it is; the ratio could be 40:60. Second, it is subjective for the platforms. All of them come with different ticket sizes, which makes the scope of a particular show very different. It may depend on factors such as other smaller markets. When you look at the subscriber base it varies from Netflix to Prime Video to Disney. It depends on the properties as well as the size of the tickets. he said.

Deshpande said that while there are some unique projects like Scam 1992 and Kota Factory, which have performed well despite poor promotions, there are about a hundred others that have failed because they were not promoted to. a large scale. New-age streaming platforms see marketing in a very different light. Yes, promotions work, but they need to be sustained and the power of the content needs to be right.

Speaking to BestMediaInfo.com, a leading OTT player said their strategy has been quite successful in translating into ROI. “Our marketing aimed to create a lot of intrigues around our content. Our job is to fuel the fandom and give them something they can talk about. Every business has its budgets and marketing strategies, the titles it wants to look for. Ultimately, the content has to work, ????? they said.

“If a certain campaign didn’t reach you, maybe it wasn’t for you. Marketing campaigns are also getting very unique and creative in their design, but I think the goal is always to make sure you spark conversations. they added.

Pratik Gupta

Zoo Media and FoxyMoron co-founder Pratik Gupta said you can’t look at OTT marketing like traditional movie marketing, where they say it’s a movie, come watch it. ???? For me, marketing has two ROIs. One is acquiring new customers and it can happen because so many people are talking about it that everyone would want to jump on the bandwagon. The second is that it also allows someone like Netflix to come back to me, who is a Netflix subscriber, and say it’s new, why don’t you watch it.

He said that while platforms spend a lot to acquire particular content, they need to justify it by getting their existing or newer customers to watch the show. You pay almost Rs 700 on average per month and 10,000 per year in exchange. They have to market from both sides. Much of the promotion of the franchise is done to create intrigue.

Shrenik Gandhi

According to Shrenik Gandhi, co-founder and CEO of White Rivers Media, “? There is no doubt that good campaigns, when amplified by big budgets, certainly help to catch the eye. It is not a cost per view. It is about collective perception. Collective perception becomes a collective reality. And hence, spending good budgets on your key campaigns makes sense. Creativity is at the heart of any marketing campaign and budgets help us deliver it to the right audience, at the right time and in the right place, ensuring relevance and consideration.

Gandhi gave the example of Ghoul, where Netflix superimposed the bloody and mysterious Ghoul â ???? symbolâ ???? on Sacred Gamesâ ???? OOH sites, social media posts and managed to tease the show as the disruptive creative stunt was discussed by many for bringing up just enough suspense to get excited about the show.

However, he said there were a lot of the industry’s first clutter-breaking and marketing campaigns conceptualized and executed for Scam 1992. “When it comes to content and big budgets; big budgets are always secondary. They act like the icing on the cake, but they cannot replace the cake, that is, the content, and the product will always be the most important prerequisite for success. â ???? Scam 1992â ???? is a perfect example of this shift in Indian entertainment consumption behavior, â € “ he stated.

Bhatt explained that for different OTT the goals are different. “To get app downloads you have to convince people that there is this show on our platform that you might like, the idea is that the platform needs your engagement. For specific OTT platforms, it is possible to access specific data such as subscribers who want to watch a similar show that they have already watched; which allows them not to spend a lot of money because they already know who will prefer to watch their show and their target audience.

He said a platform like SonyLiv offers 15-20 original shows. Since this is a broadcaster that has ventured into OTT, they can still rely on the content being broadcast. Bhatt said that many platforms that have had one or two successful shows don’t have enough content to support audiences. “Many times the top management of platforms that are traditional broadcasters decide that it is not necessary for them to create a buzz because it does not justify the return on investment. “

“There is a reason why American companies have completely conquered the Indian market; many seniors in our industry do not understand the art of consumer retention. The campaign isn’t meant to get people to watch the show and leave, the idea is to build consumer loyalty, â € “ he added.

On the other hand, Gandhi said, localized players, with their growing original library and catch-up TV offering, are attracting more subscribers. Advertising is essential not only to build loyalty, but rather to reach new audiences. This is not directly proportional to the size of the content library, but rather to the relevance of the content.

Info@BestMediaInfo.com


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The psychology of saving habits https://inigo-tech.com/the-psychology-of-saving-habits/ https://inigo-tech.com/the-psychology-of-saving-habits/#respond Thu, 16 Sep 2021 20:40:19 +0000 https://inigo-tech.com/the-psychology-of-saving-habits/ At first glance, increasing your savings may seem as simple as just clicking a button in a bank’s app. And we recently documented that emergency savings are an important lifeline for households to persevere despite a financial shock. Even so, saving money is one area where many people struggle. Researchers often look at socio-demographic variables, […]]]>

At first glance, increasing your savings may seem as simple as just clicking a button in a bank’s app. And we recently documented that emergency savings are an important lifeline for households to persevere despite a financial shock. Even so, saving money is one area where many people struggle.

Researchers often look at socio-demographic variables, such as age or income, to make predictions about people’s saving habits. But the decision to save, of course, goes beyond basic demographics – our unique psychological profiles spearhead the decisions we make, including decisions about our finances. What does behavioral science teach us about our savings problem and how can we overcome it?

This is what a group of psychologists decided to explore a few years ago, when they studied which psychological variables contribute the most to household savings in a sample of UK households. Researchers Patrick Gerhard, Joe Gladstone, and Arvid Hoffmann compared some of the most widely used psychological predictors of savings (self-control, financial goals, and financial literacy, for example). This specific study looked at savings in the context of an immediately available “rain fund”, rather than longer-term savings that are more difficult to liquidate, such as retirement savings.

One of the key aspects of this study is that the authors classified the participants as “trying” or “established” based on a statistical analysis of demographic information. Established households tended to be older (typically over 45, with people 65 and over most likely to belong to this group) and higher income. Conversely, households in difficulty were younger and in low income. The authors then regressed a household’s total emergency saving on the set of psychological predictors, separately for the two types of household groups, and found that these characteristics did not affect the saving habits of the household. everyone the same way.

Here are some important lessons we can learn from this research.

1) Younger households may be more unable than unwilling to save.

We may have heard many times about the benefits of self-control in saving. Indeed, it takes willpower to save money that we could otherwise spend. Interestingly, self-control did not play a role in the savings habits of struggling households. This result suggests that young households are not averse to saving; they just aren’t able to save money yet. When resources are present, however, the benefits of self-control have a greater impact: a one-unit increase in self-control has been associated with a 16% increase in savings among established households.

2) Goals focused on financial gains are useful, especially for “efforts”.

A goal can be considered “promotional” if it aims to make money, such as buying a new home. Established households and households in difficulty benefit from holding promotional savings targets, although the benefit has been particularly important for households in difficulty. Specifically, adding a single promotional goal was associated with an almost 99% increase in emergency savings. This figure was around 20% for established households.

3) Prevention goals can also help if you are younger.

Prevention goals aim to avoid losses, such as maintaining emergency savings for unforeseen expenses. This study found that adding a single prevention-focused savings goal (which includes the goal of building a rainy day fund) was associated with a 127% increase in savings among households in difficulty. Conversely, this orientation towards objectives penalizes the savings of established households; it was associated with a 15% decrease in the savings of these households.

4) Optimism can be counterproductive for saving habits.

Optimism has a lot psychological benefits. But it can also drain our savings, especially when we are younger. Each unit increase in the study’s self-reported measure of optimism was associated with a decrease in savings of 57% for troubled households and 16% for established households. Optimistic people may not expect the worst in the future and therefore are less likely to save for such an uncertain occasion. This does not mean that being pessimistic is advantageous (neuroticism was not related to saving). On the contrary, it is important to find the right balance between optimism and realism in the face of the unpredictable future.

Lessons Learned About Building Good Saving Habits

This research has made it possible to identify some interesting avenues on the psychology of household savings. Here are some lessons we can learn from these findings.

1) Identify where you are in the timeline of your life.

Are you “struggling” or “established? This can be an important question for individual investors and advisers to consider when writing a financial plan. As this study showed, strategies that might help one group may not help the other. Self-control is a prime example of this gap, as it benefited older households but did not play a role in the saving habits of younger households.

2) Prevent losses accordingly.

Young households in difficulty still face many uncertainties in life. As this study has shown, setting prevention goals can be particularly beneficial for these households by helping them develop strong savings habits. Indeed, these households can go into debt to pay for more important expenses, such as a car. Therefore, setting prevention goals can help stay the course to pay off debt on time while saving money.

3) Promote promotional objectives.

Unlike prevention goals, promotional goals have been beneficial for both types of households. This is because many promotion goals involve some sort of ideal outcome for the saver, like that dream home or maybe a promising stock. Because it is easier for us to visualize the tangible result of the goal, there is an extra effort to put a few dollars aside.

4) Be realistic.

Optimism is a healthy trait, but in some cases it can serve as a blindfold. In a perfect world, we would see no volatility and get consistent gains from our investments. But since such a utopia only exists in works of fiction, it’s important for investors to balance a sense of optimism with the reality of the haphazard volatility the future can bring.


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Ecommerce Partnerships Account Manager – London – £ 35-45,000 (AE1786) https://inigo-tech.com/ecommerce-partnerships-account-manager-london-35-45000-ae1786/ https://inigo-tech.com/ecommerce-partnerships-account-manager-london-35-45000-ae1786/#respond Thu, 16 Sep 2021 19:40:48 +0000 https://inigo-tech.com/ecommerce-partnerships-account-manager-london-35-45000-ae1786/ 16-Sep-2021 Work closely with your accounts to develop and execute common business plans and build brand awareness through marketing and promotion activities, always seeking to improve the customer journey Do you want to be part of a dynamic hairstyling and beauty brand? Do you have a strong online sales experience in skin care, hair care […]]]>

Work closely with your accounts to develop and execute common business plans and build brand awareness through marketing and promotion activities, always seeking to improve the customer journey

Do you want to be part of a dynamic hairstyling and beauty brand?

Do you have a strong online sales experience in skin care, hair care or other FMCG products?

You are a junior account manager or executive with experience managing pure player accounts such as Amazon, Cult Beauty and Feel Unique.

With a highly strategic approach, you will be responsible for planning and executing key initiatives to ensure brand visibility with online partners while achieving sales goals.

You are good at building relationships and working with cross-functional teams. You are confident in presenting and influencing stakeholders both internally and externally.

You will implement strategies and identify business development opportunities, supported by clear plans, working closely with the trade, commerce and design departments to ensure organizational alignment.

Your excellent business conscience enables you to successfully manage and analyze sales activity, performance and trends. You are first-rate in strategy, forecasting, monitoring inventory commitment, prices and margins, with a P&L responsibility.

You will work closely with your accounts to develop and execute common business plans and build brand awareness through marketing and promotion activities, always seeking to improve the customer journey and touchpoints on their Web sites.

Support cross-channel efforts, provide relevant guarantees and organize assets for each partner.

You will work in an exciting and friendly office environment where everyone has a ‘roll up their sleeves and get stuck’ attitude.

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