Social media strategist – Inigo Tech http://inigo-tech.com/ Tue, 28 Jun 2022 10:27:35 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://inigo-tech.com/wp-content/uploads/2021/06/favicon-18-150x150.png Social media strategist – Inigo Tech http://inigo-tech.com/ 32 32 Market Research Platform Clutch Names TUYA Digital as Romania’s Leading SEO Agency in 2022 https://inigo-tech.com/market-research-platform-clutch-names-tuya-digital-as-romanias-leading-seo-agency-in-2022/ Tue, 28 Jun 2022 10:17:00 +0000 https://inigo-tech.com/market-research-platform-clutch-names-tuya-digital-as-romanias-leading-seo-agency-in-2022/ TUYA digital logo Catalin Adam – Digital TUYA Anne M – TUYA Digital BUCHAREST, BUCHAREST, ROMANIA, June 28, 2022 /EINPresswire.com/ — TUYA Digital is an award-winning SEO and digital marketing agency that provides world-class solutions at your fingertips. Based in Bucharest, Romania, and offering SEO and digital marketing solutions worldwide, the team is committed to […]]]>

TUYA digital logo

Catalin Adam - Digital TUYA

Catalin Adam – Digital TUYA

Anne M - TUYA Digital

Anne M – TUYA Digital

BUCHAREST, BUCHAREST, ROMANIA, June 28, 2022 /EINPresswire.com/ — TUYA Digital is an award-winning SEO and digital marketing agency that provides world-class solutions at your fingertips. Based in Bucharest, Romania, and offering SEO and digital marketing solutions worldwide, the team is committed to customers and enthusiastic in everything they do. Through personalized search engine optimization and online marketing services, they help organizations by offering a distinct perspective: to deliver more customers to their customers.

They are thrilled to announce that they have just been recognized by Clutch, an independent market research platform, in recognition of their client’s success. According to their annual Leaders Awards, TUYA Digital is one of the top performing companies in Romania providing outstanding SEO services in 2022! They earn the top spot on their prestigious Leaders Matrix, once again proving their expertise.

Being rated on Clutch is not only a benefit for TUYA Digital but also a responsibility. Customers anticipate a certain level of performance from the team when you rank so high on Clutch. That’s why whenever a client approaches this digital marketing and SEO agency, they always try to get better results.

“Clutch has always been a primary source of referral traffic for us. Additionally, Clutch is the primary source of lead generation from referral traffic. That’s why this award honors not only our marketing efforts, but us also helps to get more positive exposure” – Anne -Marie MAITA, Growth Hacker at TUYA Digital.

TUYA Digital is also recognized as a top company on Visual Objects, a creative portfolio website for B2B vendors. According to their most recent research, the TUYA Digital team is among the best Romanian digital marketers for 2022.

“We always try to exceed our customers’ expectations. And by saying that, I mean we’re always trying to bring more customers to our customers, outside of more organic traffic, better social media engagement, or a more creative approach to their design Web » – Catalin ADAM, Digital Strategist at TUYA Digital.

This is a unique moment for TUYA’s digital team, and that’s why the team members take this opportunity to thank each of their customers who made this possible. The team is also extremely grateful to Clutch for allowing them to be an influential five-star leader!

Are you ready to put your business website on the 1st page of Google?

ABOUT TUYA Digital

TUYA Digital is an SEO and digital marketing agency from Bucharest, Romania. Established in 2010, TUYA Digital has constantly strived to become one of the agencies recognized for its efficiency and creativity.

By working with TUYA Digital SEO & Digital Marketing Specialists, you are working with an agency recognized in the digital marketing industry for its efficiency and hack growth skills. In addition, our digital expertise has been appreciated and rewarded with awards won in digital marketing.

Website: www.tuyadigital.com
Contact: contact@tuyadigital.com

TUYA Digital
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Why You Should Use the Power of Story in Your Marketing https://inigo-tech.com/why-you-should-use-the-power-of-story-in-your-marketing/ Sun, 26 Jun 2022 17:00:00 +0000 https://inigo-tech.com/why-you-should-use-the-power-of-story-in-your-marketing/ Provided Stories have the power to change minds, and in marketing, we all want to change minds, says Rachel Klaver. Here’s how to say a good one that will be remembered. Rachel Klaver is a marketing strategist, specializing in lead generation and content marketing. OPINION: Every morning during my walk I listen to a podcast. […]]]>
Stories have the power to change minds, and in marketing, we all want to change minds, says Rachel Klaver.  Here's how to say a good one that will be remembered.

Provided

Stories have the power to change minds, and in marketing, we all want to change minds, says Rachel Klaver. Here’s how to say a good one that will be remembered.

Rachel Klaver is a marketing strategist, specializing in lead generation and content marketing.

OPINION: Every morning during my walk I listen to a podcast. After a good year of using the time to keep up to date with the ever-changing world of digital marketing, I wanted to take a break and started listening to a podcast called The Moth.

The Moth began as a gathering of stories in New York where one person at a time was given the stage to tell a story of their life. It has now evolved into a global storytelling event, and select stores are compiled and streamed live on this podcast.

As I walked in all weather early in the morning, I burst out laughing, was moved to tears, and shared the lived experience of hundreds of people who have both very different lives from the mine and shared experiences that resonated deeply with me. Not only that, but listening to these stories from real people changed my perspective on different ideas in ways that facts failed. Stories have the power to change mindsets. And in marketing, we all want to change mindsets.

READ MORE:
* Social Media: Ditch the boring biography with these seven steps
* The best way to stand out from a hundred companies like yours
* Why you need to use case studies in your marketing
* Confused by content marketing? It’s just great storytelling

Marketers love to tell you to embrace storytelling as a business, but it can feel a bit tricky when it comes to discussing the boring details of your business. It can also be difficult to de-corporate your stories and keep what’s really important – the emotion and connection of one person telling a story to another.

We often want to share facts to get people excited about us. It could be the number of awards we’ve won, the sales we’ve generated, or even the lives we’ve been able to change through our work.

But all of that is balanced by the power of a story.

Instead, imagine a story about how you overcame a struggle and won a prize. Or a story of the rejections you pushed, or a funny anecdote about how everything that could have gone wrong happened, and yet you sealed the deal anyway. Or perhaps the story of a life changed, and the impact that experience has had on you and the rest of the team.

A fact can be powerful. But tell a story that demonstrates this fact and you will be remembered. When we tell a story, the listener will tend to relate to it. It can be you, the protagonist of the story, or someone else, either actively participating or just watching everything that unfolds from the sidelines.

This helps his brain remember the emotions and connections you used to explain a fact, making it easier for him to retain the information.

Of course, we can tell any type of story. I’ve used fairy tales to illustrate marketing concepts and one of my favorite little stories is about what spiders do when they catch their prey (it’s quite shocking and a great reminder of how we shouldn’t behave when someone shows an initial interest in what we do!). I told stories that I learned third-hand, from a client’s experience and journey. And all of these stories work but not as well as the stories of your own lived experience.

When we start sharing a story that we have personally experienced, it will always be a more powerful and memorable story.

If you want to try storytelling as part of your marketing, here are some guidelines

  1. The story doesn’t have to be an epic tale. Often, simple stories that share an experience many of us have had work best because it’s easier for all of us to relate to. For example, a near-death experience makes a dramatic story, but may not be as powerful as a story of running out of gas on the way to an important meeting (people are either running out of gas or late for an important meeting, or experienced the stress of being worried about both!)

  2. The story should start from where you are. Start with a sentence that helps us imagine you. This may explain where you are sitting, the temperature in the room, or a sound you may hear. It helps us move from where we are to where you are in the story

  3. It’s still a true story with forgotten details. Often we can get stuck on a small detail to try to give everyone the full experience, but not every detail adds to the story. Too much detail on the serious stuff and you’ll lose us.

  4. History should stand on its own merits. It doesn’t need a closing line like “and that’s why you should always wear woolen socks!” or another summary that tells us why you told the story. Allow us to find that conclusion ourselves through your story. Trust your story. Most importantly, trust us as listeners.

  5. If the story is very dark and sad, be sure to add some light and humor. If the story is light and humorous, add some darkness. Contrast is always essential and helps us experience the emotional roller coaster of your story

  6. Be brief, practice it, but not to make it perfect. By doing so you don’t forget all the important stuff, speak from the heart and keep it in your own style. If you speak softly with a dry sense of humor, that’s how you tell your story. If you are loud and like to move then this is your way. There is no best storytelling personality type.

When we keep people engaged, we help them feel, we attract them, and we trust them to understand why this story matters, we connect in a way that a list of factual information cannot. When it’s in a commercial context, we do marketing. And that’s the type of marketing that makes us remember us. Maybe it’s time to tell a story.

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Promoting Digital Marketing in Nepal: Here’s How the Bangladeshi Experience Helps https://inigo-tech.com/promoting-digital-marketing-in-nepal-heres-how-the-bangladeshi-experience-helps/ Fri, 24 Jun 2022 03:15:00 +0000 https://inigo-tech.com/promoting-digital-marketing-in-nepal-heres-how-the-bangladeshi-experience-helps/ Recently, digital marketing is gaining popularity in Nepal. Thanks to social platforms like Facebook and Google, there has been a massive increase in the number of people marketing their products digitally. From a seller using apps like Canva to sell clothes to a brand like Coke to market their new product, advertising through digital marketing […]]]>

Recently, digital marketing is gaining popularity in Nepal. Thanks to social platforms like Facebook and Google, there has been a massive increase in the number of people marketing their products digitally. From a seller using apps like Canva to sell clothes to a brand like Coke to market their new product, advertising through digital marketing has come on leaps and bounds.

But posting ads on these platforms is not enough. A good digital campaign can create a meaningful connection with the audience. Take Volkswagen’s “The Last Mile” for example. The campaign bid farewell to the company’s iconic car, the Beatle, which touched the hearts of millions.

To help Nepalese create something similar, the Nepalese Marketing Association is hosting a two-day digital marketing training session to help businesses create a better brand presence online. For this, he brought in two experienced professionals from Bangladesh – Synthia Binta Wali and Modasser Ahmed.

Wali is a seasoned marketing professional with experience in digital marketing and strategy development. Ahmed is an experienced digital strategist with a demonstrated track record of working in the marketing and advertising industry. Both have worked with major international brands like Google, Bajaj Auto and Foodpanda.

On the eve of the training, Onlinekhabar caught up with the two to talk about the similarities of digital marketing in the two countries, learning from the West, and the challenges Asia faces in digital marketing.

How has the digital market evolved since your beginnings in Bangladesh? Do people buy it? Are there any similarities with Nepal?

Synthia: He has changed a lot. When I started in Bangladesh, we had to tell people “you have to do digital marketing because it’s the future”. But, many of them were skeptical.

Gradually things changed. More and more people have started getting into it and now if you come to Bangladesh you can see that almost every business from the smallest to the biggest are involved in digital marketing.

In Nepal, things look bright. The internet access we hear about is expanding, which is good for the future. I hear a lot of agencies in Nepal integrating brands into digital marketing which is huge. I worked with a Nepalese brand here and I think digital marketing has a lot of potential. If agencies and brands start analyzing data, they can do a lot.

When I started in 2015, people in Bangladesh were just starting to get hooked on social media whereas here there’s already an audience so I don’t think brands need to be told they need Digital Marketing. But, I think here too, brands need to start shifting their budget from traditional marketing to digital marketing.

Modify: Just to add… The role of the media was also essential; when they went digital, it paved the way for digital marketing in one way or another. Language support was also helpful, as users could search the content online.

Social media has also helped digital marketing because it is very easy to create a Facebook page or TikTok account but very difficult to create a website.

What Nepal needs now is more people to have internet access and this will be a game changer for digital marketing in the country.

Synthia Binta Wali has executed and overseen award-winning campaigns and actively contributed to the growth of several products by bridging marketing and technology.

Many people still believe that you should advertise through traditional means (print, television or radio). Is this the case in Bangladesh?

Synthia: Before now, yes. But, things gradually changed, especially during the pandemic, when these newspapers realized that they also had a good readership online. Even TV stations started putting everything on YouTube because they realized the number of people using the internet was huge. This created a change in people’s mentalities.

Modify: What also helps to change this trend is that the media uses old content and re-shares it with sensational titles. New strategies are emerging which is great for the industry.

The very people who were against digital marketing now believe in it because they see how much revenue they can get from it.

A new breed of brand managers has also helped change this stereotype as they are young and have moved away from television or newspapers. There will be a paradigm shift here too; that will change the industry.

What can South Asia learn from the West on this?

Synthia: The basics are quite similar. But, when you get to advanced digital marketing, you can learn a lot. Because its basics are similar, there are plenty of opportunities for people from Asia who choose digital marketing as a career to go abroad and work with top companies and learn new things, especially the approach data-centric. Our point of the world does not have that to date. In Nepal, there is no TRP oversight agency. Bangladesh does not have a place that gives brands a cost benchmark. India has both. The East lacks it, but it can be learned. If a brand wants to do what Western companies are doing, we can always adapt and do it.

Modify: As she said, the principles remain the same. Because marketing is about communicating with humans and if you have a basic idea in mind, you will be great. But, things are different. I can’t get a model from the US and use it here in Asia because people’s behavior is different.

digital marketing
Modasser Ahmed is an experienced digital strategist with a demonstrated track record of working in the marketing and advertising industry.

What challenges have you faced with digital marketing in Asia?

Modify: The biggest challenge is Internet penetration. We need more people to have internet access for things to improve. Bandwidth also needs to be increased, because if the content is buffered, the audience won’t wait. Content delivery is also important. If the platform is not suitable, the content will be wasted. Spam is another big problem. In terms of user experience, it must be good, otherwise it will be lost. We’ve seen a lot of viral ads. There is a lot of talk about these ads, but no one makes a purchase. It’s a hit or miss because most of the time the brand resonance isn’t there. Another challenge is understanding the advertiser’s point of view. If brands and marketers don’t understand how these things are calculated, it complicates things and slows things down.

Synthia: You also need a good product to sell. If the product isn’t great, it’s going to cause a lot of problems for the people marketing it. We need some in-product codes, through which we can show people what they are getting in return for marketing the product digitally. But, for us to be able to measure this, certain measurement techniques need to be in place. It becomes difficult to convey this challenge to product developers. There must be a bridge between the marketing and the product for a campaign to work well.

So you also have to adapt to a lot of changes, don’t you?

Modify: Yes. It is a given. We constantly have to find ways to adapt to the new things that come our way. The General Data Protection Regulation (GDPR) rule will redefine advertising. You also need to adapt to the different platforms and how to market the product on each of them as both work differently.

But, in Nepal, I think people should focus on the right basics. There is a person who sells things on Facebook and makes money. This person does not need to understand this technical jargon. But the big brands will have to adapt quickly. And I think agencies play a huge role in that because they can educate brands about what’s changing. Brands should choose agencies that can teach them how to market products digitally effectively rather than looking at the numbers. The pitch process should change because I think brands need to know how things can change for the better for them.

Synthia: Not only that, you also have to change with the industry too. Facebook didn’t have vertical videos because most brands posted videos that they used for TV. But once Facebook changed, we had to change too. Now we also have to run campaigns for different social media because different demographic groups of people are in these areas. Brands in Bangladesh create huge marketing campaigns on TikTok because the audience there is huge.

So do you think professionals need to be trained? How important is the training you give to do this? What will they learn?

Modify: We think it will be very useful. We plan to create a synergy between agencies and clients and tell them how they should conduct their next meeting. They will learn the basics of search and display advertising, as well as how to run social media campaigns. They will learn how campaigns work and how to plan them differently from other mediums. We will also talk about budgeting. Apart from that, we will also talk about a lot of content creation and lead development on search.

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Tropical Hut goes from zero to sold out after trending on Twitter https://inigo-tech.com/tropical-hut-goes-from-zero-to-sold-out-after-trending-on-twitter/ Wed, 22 Jun 2022 05:46:00 +0000 https://inigo-tech.com/tropical-hut-goes-from-zero-to-sold-out-after-trending-on-twitter/ MANILA, Philippines — Local vintage fast food chain Tropical Hut became an overnight sensation recently after social media users posted their memories of the restaurant chain. Stock analyst JP Tanyag, who announced for the first time that he was the only customer of Tropical Hut Escolta, shared on his Twitter account that the fast food […]]]>

MANILA, Philippines — Local vintage fast food chain Tropical Hut became an overnight sensation recently after social media users posted their memories of the restaurant chain.

Stock analyst JP Tanyag, who announced for the first time that he was the only customer of Tropical Hut Escolta, shared on his Twitter account that the fast food chain is now looking for more crew members. as she received an influx of customers after trending on Twitter.

“Tropical Hut is now hiring people for deployment ASAP,” JP wrote on Twitter.

Meanwhile, mobile e-commerce app Grab has confirmed it was receiving a lot of orders for the fast food chain after it went viral.

“Huma-hataw ang Tropical Hut! Thanks for all your orders, laban nostalgia! A little patience lang, your runners will make sure all your classic favorites make it to you,” Grab wrote on Facebook.

Grab used photos from social media strategist Tammy David who posted a series of videos and photos on her Twitter account showing Grab riders queuing at the fast food chain.

According to her, the restaurant’s Makati branch even had to politely decline on-site diners to make way for the deluge of orders via Grab.

Tropical Hut opened its doors to the public in 1965. After going viral, it tweeted its gratitude to its loyal customers all those years ago.

“Maraming salamat, in love with Tropical Hut (heart emoji) for the heartwarming words of appreciation!” the restaurant said on Twitter.

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Velonique is Miss Kgn and St Andrew https://inigo-tech.com/velonique-is-miss-kgn-and-st-andrew/ Mon, 20 Jun 2022 10:41:59 +0000 https://inigo-tech.com/velonique-is-miss-kgn-and-st-andrew/ Velonique Bowen (centre), Miss Kingston and St Andrew Festival Queen 2022, is flanked by second runner-up Seana’Kaye Wright (left) and first runner-up Aaliyah Myrie at the grand crowning of the occasion which took place held at the Little Theater in St Andrew last Sunday. HER passion for culture was the deciding factor that prompted Velonique […]]]>

Velonique Bowen (centre), Miss Kingston and St Andrew Festival Queen 2022, is flanked by second runner-up Seana’Kaye Wright (left) and first runner-up Aaliyah Myrie at the grand crowning of the occasion which took place held at the Little Theater in St Andrew last Sunday.

HER passion for culture was the deciding factor that prompted Velonique Bowen to enter the Miss Kingston and St Andrew Festival Queen Competition.

Last Sunday she emerged victorious in the grand coronation pageant held at the Little Theater in St Andrew’s. Her runners-up were Aaliyah Myrie and Seana’Kaye Wright for second and third place, respectively.

“I entered because I am a culture lover. As far back as I can remember, I’ve always considered myself a naturalist and always been at the forefront of anything cultural. I thought that by entering the contest, it would prove the love I have for the country and [it would allow me] to be put in a position to be an ambassador for the culture where I could execute some plans that I have to preserve the culture,” Bowen told the Jamaica Observer.

“I feel like our young people are moving away from our traditional culture and moving more towards global culture. We still have to retain some aspects of our culture. I also participated in the growth contest. I was a little scared to go in, but I decided to sign up and follow,” she continued.

Bowen, who won three of the five section awards – most culturally sensitive, social media popular and most aware – said her experience in the competition was rewarding.

“The overall experience was superb. I met 11 other candidates who are so bright and knowledgeable. I had fun with the experience and we practiced from all angles. I felt determined,” she said.

Velonique Bowen, newly crowned Miss Kingston and St Andrew Festival Queen 2022

When asked what she thought would give her the edge to win the crown, Bowen said: “I have to say the other women were bright, very cultured young ladies. I think what maybe gave me the edge was that I was passionate about getting the title because of what I wanted to do with it.

She has big plans to connect young people to Jamaican culture during her reign.

“During my reign, I want to bridge the gap between our youth and the older generation. I believe that young people are being hijacked by international or global culture. They are watching netflix instead of watching shows or plays produced in Jamaica, nor are they familiar with Jamaican folk forms such as kumina. There is a certain apprehension in accepting aspects of our culture. I want to use my skills as a communication strategist to meet them where they are. I want to use social media to run campaigns to educate young people and inform them of so many aspects of our rich culture,” Bowen said.

An alumnus of St Andrew High School for Girls, Bowen recently completed her bachelor’s degree in journalism at the University of the West Indies, with a minor in cultural studies. She is currently pursuing a Masters in Cultural Studies with the goal of pursuing a Ph.D.

She currently works as a broadcast journalist at MVC Television.

Bowen will then compete in the Miss Jamaica Festival Queen pageant, which is one of the highlights of the Jamaica 60 celebrations.

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I couldn’t function at work for years―turns out I have ADHD https://inigo-tech.com/i-couldnt-function-at-work-for-years%e2%80%95turns-out-i-have-adhd/ Sat, 18 Jun 2022 14:00:01 +0000 https://inigo-tech.com/i-couldnt-function-at-work-for-years%e2%80%95turns-out-i-have-adhd/ I’ve been fired and fired multiple times…more times than I care to admit. Partly, that’s my domain. The media is constantly trying to keep up with the public’s interest, and entire teams can be cut when suddenly deemed irrelevant. To quote fashion mogul Heidi Klum: One day you’re in, the next day you’re out. And […]]]>

I’ve been fired and fired multiple times…more times than I care to admit.

Partly, that’s my domain. The media is constantly trying to keep up with the public’s interest, and entire teams can be cut when suddenly deemed irrelevant. To quote fashion mogul Heidi Klum: One day you’re in, the next day you’re out.

And regardless of industry, it’s common to be fired or laid off at some point in your life. “Plan to be ‘unintentionally let go’ at least twice in your career,” says Julie Bauke, Founder and Chief Career Strategist at The Bauke Group. “Whether it’s due to performance or as part of a major layoff, it happens to the best of us.”

For me, it turns out that an undiagnosed neurodevelopmental disorder might also have played a role. At 33, I discovered that I had Attention Deficit/Hyperactivity Disorder. And looking back, now that I know I have it, I can see how it affected my performance.

ADHD impairs your executive functions, which allow you to plan, focus and juggle multiple tasks simultaneously, according to the Center on the Developing Child at Harvard University. All of these are essential for success in today’s workplace.

to one staff writing work, for example, I remember being constantly overwhelmed. The guidelines themselves were pretty straightforward: create daily slideshows, send potential language to the boss for showcasing pieces on social media, research content for future work. But remembering it all and somehow organizing it in my brain was impossible. It was as if these stains were not going to last and straighten out. It was just too much information all at once.

It’s pretty common, says J. Russell Ramsay, associate professor and co-director of the Adult ADHD Research and Treatment Program at the University of Pennsylvania. The functions involved in the ability to see all the information and then break it down are part of the brain’s working memory. And “impaired working memory is a facet of ADHD,” he says.

Four or five months after starting each job, I also experienced a great loss of motivation. I wanted all the roles I had, but somehow, after those four or five months, I had to force myself to do it. It was like a chemical switch in my brain. Getting me to write or edit an article was a constant battle with my willpower. I remember coming home every night and reading articles about motivation and productivity. Nothing worked.

Plan to be “unintentionally let go” at least twice in your career.

Julie Bauke

Founder and Chief Career Strategist, The Bauke Group

That first period in any job is “kind of like a honeymoon period in a relationship,” Ramsay says. It’s new, it’s exciting, it’s a bit scary. You want to make a good impression. But “it always fades,” he says. And people with ADHD feel it more strongly. Those chemicals in your brain that help you stay motivated even after this initial phase, like oxytocin and serotonin, are more erratic in their effectiveness in the ADHD brain. People with this disorder need more external motivation to keep moving forward.

There was also the perpetual distraction associated with ADHD. My distractions tend to be more internal than external. My brain has always preferred to imagine the speech I would give at the start of my alma mater at Boston University (after Pulitzer, of course) or a date with a hot celebrity (Andrew Garfield, amiright) than about of everything else I was doing.

Sometimes these distractions were deeper. Over time, I got angry with myself. I was constantly worried about not being able to play, and it was only a matter of time before I missed out again. I believed I was a failure, and I was probably destined to fail. I was carrying that weight and it took my attention away from whatever I was doing.

Internal distraction can be more difficult to manage than external distraction, says Amishi Jha, professor of psychology at the University of Miami and author of “Peak Mind.” “With internal distraction, it’s with you, wherever you are, wherever you go,” she says.

Considering all this, my production suffered badly. And, eventually, I would let go.

Fortunately, with every painful work experience came lessons. I learned to break down tasks for myself and schedule them throughout the day in a calendar, notebook, or Excel spreadsheet. I learned to tackle the big, scary projects first, because the only way out is to pass. I learned to ask for praise when I was doing a good job because I need that external motivation.

Two weeks before I received my diagnosis, my therapist suggested that I might have ADHD. I cried. Suddenly I realized that maybe this difference I felt in the way I functioned compared to everyone else had a name. And it’s real. For the first time, I felt like maybe I could forgive myself for my many f—ups. Maybe they weren’t entirely my fault.

As for that internal emotional distraction, “once you release it,” Jha says, “you suddenly have more capacity available to you” to focus on everything else. After receiving my diagnosis, that anger and fear began to dissipate.

These days, I read books about my disorder to get a sense of how this brain works. I talk about it with friends, colleagues and managers. I do mindfulness meditation every morning, which while it can’t exactly fix the system, has given me a better understanding of where my attention is at any given moment. I am not medicated myself, however, I know it is a great help for others. And I try to forgive myself whenever I’m wrong.

Poster for “This is my first ADHD support group.”

Photo by Lauren Shamo and Kiersten Schmidt

I even wrote a monologue freely based on my experiences entering a theater festival this year. (I vaguely insist because a lot of things have been embellished for comedy sake.) It’s called “This is my first ADHD support group” and is about the many times the main character has been fired. until he finally finds out he has ADHD. The heart of the piece is self-compassion.

About 4.4 percent of American adults have ADHD, according to a 2006 University of Michigan survey of 3,199 people between the ages of 18 and 44, which experts still cite today. This represents approximately 8 to 9 million adults. Most are undiagnosed and untreated. I’m terrified of posting this article, but I hope it helps them (or anyone, really). For me, finding out that I have ADHD has been monumental.

My diagnosis was three years ago. And I ain’t been let go or fired since.

For credible information and advice from professionals familiar with ADHD, go to Children and adults with ADHDthe Association of attention deficit disordersor the American Professional Society for ADHD and Related Disorders.

Check:

Do These 4 Things Every Day to Be Happier and More Resilient, According to Mental Health Experts

What people are wrong about the problem of burnout in the United States, according to a therapist: “There is a huge mandate for happiness”

Winter can be the “busiest and most stressful” time at work – here are 3 strategies to deal with it

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KidGlov Launches Free Content Marketing Strategy Video https://inigo-tech.com/kidglov-launches-free-content-marketing-strategy-video/ Tue, 14 Jun 2022 13:27:38 +0000 https://inigo-tech.com/kidglov-launches-free-content-marketing-strategy-video/ KidGlov, a marketing and advertising agency with offices in Lincoln and Omaha, Neb., just launched a new video resource, Buttoning Up Your Content Marketing Strategy. Content marketing is the strategic marketing approach of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience — with the goal of driving […]]]>

KidGlov, a marketing and advertising agency with offices in Lincoln and Omaha, Neb., just launched a new video resource, Buttoning Up Your Content Marketing Strategy.

Content marketing is the strategic marketing approach of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience — with the goal of driving profitable customer action, according to the Content Marketing Institute. It’s one of the best ways to generate donors and leads for nonprofits, brands, and businesses.

During the video, content marketing experts Lyn Wineman and Jazmyn Brown provide helpful tips on creating a content marketing strategy, starting with why every organization should have one in the first place.

“Content marketing is important because it answers your audience’s questions and helps you build trust, develop relationships, improve conversions and generate leads,” says Lyn Wineman, president and chief strategist of KidGlov . “In today’s era, customers expect consistent, high-quality content from their favorite brands.”

Both experts agree that every organization can benefit from a content marketing strategy, if done the right way.

“Every organization should have a well-rounded content marketing strategy,” says Jazmyn Brown, content marketer and copywriter at KidGlov. “This includes setting realistic goals and key performance indicators. The time, effort, and resources are worth it, and it will all pay off once you see results and leads coming your way. »

After watching this video, a person will know this key information:

The importance and power of the content marketing process: Clients will understand the impact content marketing can have on their lead generation strategy and how the process builds from step to step.

How to create customer personas: Customers will know why having customer personas is so important before creating content and what their customer personas should include – such as a day in the life, challenges, and preferred way to consume content.

The best content marketing strategy that works for all industries: Clients will learn about content goldmine strategy and how it can work for their organization, regardless of industry.

The best ways to use search, email, and social media to share content: Clients will become pros at creating and distributing content across channels (search, email, and social media) that strategically drive traffic to their site.

Lyn Wineman is a marketing guru with over 30 years of experience. She is the founder of KidGlov, a full-service boutique advertising agency where she leads a team of passionate and talented professionals who drive growth through branding and marketing communications. With a Hubspot certification in content marketing and a wealth of customer experiences under her belt, Lyn has mastered the strategic side of content marketing and has successfully helped organizations with theirs.

Jazmyn’s content marketing journey began at Flywheel years ago, where she created video workshops, dozens of downloadable resources, and over 30 blog posts to attract new leads. Now she implements and delivers content marketing strategies for KidGlov clients while focusing on the team’s own tactics. With a certification from the Content Marketing Institute, Jazmyn has mastered content marketing strategy, ideation, and execution.

“The days of relying on traditional marketing are over,” says Jazmyn. “It’s time to create content so valuable and relevant to your audience that they’re practically throwing their email at you.”

The Buttoning Up Your Content Marketing Strategy video is a great resource for all organizations and businesses. For more information, visit https://kidglov.com/free-video-resource-content-marketing-strategy.

There’s no doubt that content marketing works, but the effort can be intense. KidGlov will work with clients to develop the strategy and deliverables so they can get back to what they do best: growing their business. Whether it’s a content marketing strategy, campaign, or email series, KidGlov can help.

KidGlov is a content marketing agency and certified B Corp with offices in Omaha and Lincoln, Nebraska, specializing in nonprofit marketing, healthcare marketing, financial marketing, social marketing, and business-focused businesses. goals. Learn more at KidGlov.com, [email protected]or by visiting their Omaha office at 2120 South 72nd Street Suite 640 Omaha, Nebraska 68124.

Media Contact

Company Name
KidGlov
Contact Name
Lyne Wineman
Call
402-509-5196
Address
2120 S 72nd Street, Suite 640
Town
Omaha
State
NOT
Postal code
68124
Country
United States
Website
https://kidglov.com/connect/

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Multidisciplinary Communications Company Playbook MG Launches Caribbean Division https://inigo-tech.com/multidisciplinary-communications-company-playbook-mg-launches-caribbean-division/ Sun, 12 Jun 2022 20:44:00 +0000 https://inigo-tech.com/multidisciplinary-communications-company-playbook-mg-launches-caribbean-division/ MG Team Manual Playbook MG is proud to officially announce a new division dedicated to the Caribbean sector. NEW YORK, NY, USA, June 12, 2022 /EINPresswire.com/ — As a company whose goal is to amplify the voices of others, Playbook MG has built an organization around the concept of bringing underrepresented talents and creative entities […]]]>

MG Team Manual

Playbook MG is proud to officially announce a new division dedicated to the Caribbean sector.

NEW YORK, NY, USA, June 12, 2022 /EINPresswire.com/ — As a company whose goal is to amplify the voices of others, Playbook MG has built an organization around the concept of bringing underrepresented talents and creative entities to organize the world. The US-based agency is known in the industry as a matchmaker for international talent, from mainstream to niche categories, especially in the Caribbean market. Playbook MG is proud to officially announce a new division dedicated to the Caribbean sector, including the development of new businesses, the introduction of companies and brands in new geographical territories and the promotion of the social and philanthropic initiatives of the region at worldwide.

Playbook MG represents what it means to have a pulse on popular culture while establishing a presence in emerging markets. Earlier this year, the company provided PR support for the first segment of its kind on BET Jams featuring multiple Soca artists, Erphaan Alves and Melly Rose. In 2019, Playbook MG helped FOX 5 NY NEWS collaborate with STUDIO 5 to coordinate a unique showcase called “Kings and Queens of Dancehall”, featuring talents such as Vybz Kartel, Spice, Protoje, Koffee and Beenie Man. Crossover with corporate clients has included mega-giant Warner Brothers Music and affiliates such as Atlantic Records, specialty labels like Roc Nation and genre-based heavyweights VP Records, and smaller companies like indie label Ineffable. Records, 21st Hapilos Digital Distribution and the Audiomack streaming platform. .

Working relationships with artists like Wyclef Jean, Jr. Reid, Spice, Marion Hall (aka Lady Saw), Sting Jamaica, Demarco and Mr. Vegas helped pave the way for rising stars on the roster like Jamaican Etana and Kranium, and Konshens. . Playbook MG has an extensive professional network essential to maneuvering successfully in a highly competitive and rapidly changing industry. Co-founders Jean Jones and Marie “Driven” Theodore are entrepreneurs with long-standing relationships in the fashion and entertainment industry. The communications firm has worked with Caribbean-owned businesses abroad in various markets. Clientele includes chefs and restaurants, doctors, health and beauty experts, product lines, designers and fashion brands, political projects, authors, charities, entrepreneurs and health organizations. several other categories.

With an exceptional team of Marcom experts and a wide range of consulting services, Playbook MG engineers strengthen brand experiences by amplifying voices and increasing visibility while driving real engagement focused on impact on results. . Jean Jones is a highly respected visionary and strategist with over a decade of experience developing new businesses. Marie Driven is an established entertainment and media actress who has made a name for herself as a celebrity publicist. She is Haitian American and traveled to Germany for the 4th CARIFORUM-EU Business Forum as a guest speaker for a Dscvr The Caribbean Showcase. The core team has extensive experience traveling and working abroad, recognizing cultural practices, considering societal perspectives and understanding unique geographic features. Together, Jean and Marie manage a base of support and operations through building strategic relationships and welcoming this new venture.

Sarah Freiseis
MG Playbook
sarah@playbookmg.com
Visit us on social media:
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Purnell Swett High School Cutler Bryant, a shrewd political strategist https://inigo-tech.com/purnell-swett-high-school-cutler-bryant-a-shrewd-political-strategist/ Fri, 10 Jun 2022 22:00:00 +0000 https://inigo-tech.com/purnell-swett-high-school-cutler-bryant-a-shrewd-political-strategist/ EDITOR’S NOTE: This is part two of a two-part story that began in the June 8 Robesonian. Find it online at https://bit.ly/CutlerBryant. Just before he turned 14, Cutler Bryant attended a High School Leadership Summit in Washington, DC, sponsored by the conservative student organization Turning Point USA. A polarizing group even within the movement, Turning […]]]>

EDITOR’S NOTE: This is part two of a two-part story that began in the June 8 Robesonian. Find it online at https://bit.ly/CutlerBryant.

Just before he turned 14, Cutler Bryant attended a High School Leadership Summit in Washington, DC, sponsored by the conservative student organization Turning Point USA. A polarizing group even within the movement, Turning Point USA is best known for publishing a “teacher watchlist” that purports to expose “radical behavior” in the classroom. It also funnels money to sympathetic student government candidates in what founder Charlie Kirk called a “rather secret underground operation.”

During the kick-off speech, Nikki Haley, then U.S. Ambassador to the United Nations, asked the students, “Raise your hand if you’ve ever posted anything online to quote, without quotes, own the libraries.” Hands went up in the air and the attendees clapped.

Then Haley, who is also the former governor of South Carolina, offered a diplomatic rebuke. “I know it’s fun and it can feel good. But take a step back and think about what you are accomplishing by doing this. Are you persuading someone? she says. “That kind of talk is not leadership. It is exactly the opposite. »

Later, Bryant listened as fellow students interrupt then-Attorney General Jeff Sessions’ sessions to sing “lock her up” — an echo of earlier calls at Trump rallies to sue Democratic presidential candidate Hillary. Clinton. (Bryant said he wasn’t singing.) Sessions laughed and repeated the line.

Those two moments, for Bryant, provided contrasting visions of what leadership might look like. He said Haley’s vision stayed with him. “While it’s fun in the moment, I think we need to depolarize and just be able to have conversations with each other without falling into insults and labels,” he said. “Of course, I’m not perfect in this area. Sometimes I will get carried away. (State the line about his “stupid” teacher.) “But often I tried to be aware of that stuff.”

Bryant was finally able to dive into the campaign in 2020, when he volunteered to help Olivia Oxendine, an associate professor of education at UNC Pembroke, try to unseat Democratic state Rep. Charles Graham. First elected to the Legislative Assembly in 2010, Graham has been an electoral powerhouse: he ran unopposed three times for re-election, then in 2018 beat Jarrod Lowery by 18 points.

Oxendine, a member of the State Board of Education, was nevertheless new to electoral politics. Bryant met her at a GOP policy meeting. “She made a little stump speech,” he said. “She said, ‘Please, I need volunteers. I begin.'”

After his speech, Bryant approached the candidate. “And immediately he’s like, ‘I can help you knock on doors… I can help you with your social media,'” Oxendine said. “I was just blown away. And I thought: Not only does he know what a campaign needs, but he’s just really quick. There was no lag time. Before the next day, we were exchanging SMS.

Bryant’s mother drove him to a McDonald’s parking lot a few days later, and he met Oxendine for a few hours door-to-door. It was just the two of them, he said.

At a house, “I met this young man, probably in his thirties. He had a gun next to him,” Bryant said. “I said, ‘I know how I’m going to get the vote of this guy. So I said, ‘I work with the Olivia Oxendine campaign. She’s NRA-approved, pro-gun.

“He said, ‘She supports guns? Is it NRA approved?

“I said, ‘Yes sir. Yes sir.’

“He said, ‘She has my vote.’ So I guess my political instincts kicked in.

During this campaign, Bryant made his first campaign strategy. When Oxendine suggested a particular community for canvassing, he said, he pulled out a detailed map of the compound on his iPhone and suggested they go elsewhere.

“She was so surprised that I had all this information on my phone,” he said. “She had us knocking on doors in heavily Democratic areas. And I’m like, ‘No, we need to maximize Republican turnout in this riding.’ She’s like, ‘OK, well, we’ll go.'”

In the end, Oxendine lost by five points in a district that overwhelmingly voted for Trump. But it was the closest anyone had come to stopping Graham, and the narrow margin encouraged Bryant. “I’ve always been interested in politics,” he says. “But I think it really intrigued me to work for campaigns.” Additionally, he gained a mentor in Oxendine, who urged him to start the Teenage Republicans chapter and signed on as an adult sponsor.

Analyze data

This election cycle, as he nears adulthood, Bryant is taking on more sophisticated roles as an analyst, graphic designer, and connector.

His primary focus has been Lowery’s campaign to win the State House seat that Graham left to run for Congress. (Both candidates won their May 17 primaries.) Not only did Bryant design Lowery’s flyers, but he also served as a volunteer strategist. “When you understand the data and the political geography, you’re able to articulate it,” Lowery said. “And that’s what Cutler can do. He is able to break things down for people in politics to understand. … It’s able to extract numbers and place them on a map, so you can visually see what’s going on.

Usually, Lowery said, candidates in smaller races have to analyze their own data. “Looking at the precincts, looking at the numbers, what to do, where to go — sometimes I’ve reached out and asked Cutler a question, and sometimes it saves a lot of headaches,” he said. “Honestly, I would rather call someone like Cutler, who is local, who is learning, who is gaining experience than, as a candidate, calling a consultant and asking the same question.”

Over the years, Bryant has come to know the Robeson County electorate not just as data, but as individuals as well. It uses these relationships to connect candidates to voters.

“He was helpful saying, ‘Hey, in this part of the county, in this neighborhood, he’s a good person you could talk to,'” said Britt Lanier, the assistant district attorney. “Every time we’re at the RNC [community center], he’ll come with me and be like, ‘Hey, it’s Leah Britt Lanier. She is a candidate for the position of judge of the district court. She will be on the Republican ballot in November. Just to give me the opportunity to introduce myself and get their name. And we can go from there.

Bryant’s latest project has been to map the districts of the Robeson County Board of Commissioners to determine which of the Democratic seats leans Republican. Based on that information, he urged some of the Democrats, who hold a 5-3 majority, to switch parties. “I emailed them all the information,” he said. “And I said, ‘Look, Robeson County is red fashion. If you encounter a strong Republican opponent in a few years, you will be dead on arrival. You’re going to lose.

Next step: college

Bryant is graduating from high school next month. He plans to work on the Lowery campaign this summer, then head 90 minutes north to study at Campbell University. “It’s a good Christian school,” he says, and a short drive from Raleigh if he lands a political job or an internship.

Campbell, who asserts in his mission statement “that all truth finds its unity in Jesus Christ,” has produced a good number of North Carolina politicians from both major parties. Democratic Secretary of State Elaine Marshall, Republican Senator Buck Newton and five Court of Appeals judges are all law school graduates. Former state GOP director Dallas Woodhouse and former Democratic congressman Bob Etheridge attended as undergraduates. (As did Eric Swalwell, a Democratic congressman from California, whom Bryant recently called “disgusting” on Twitter. Bryant, who has a Lumbee mother and a white father, was angered by Swalwell’s statement that Republicans wanted prohibit mixed marriage.)

Bryant’s adult fans believe he too has a future in politics. “Cutler is going to make an awesome elected official,” Lowery said. “I can see it in the State House, in the State Senate. But he’s also going to make a great chief of staff – if he wanted to – someone. I can see him running the state, being presidential chief of staff, or running the State Department or something like that.

For his part, Bryant said he envisions starting behind the scenes: doing marketing and design for campaigns, or working as a chief of staff or communications director. Later, he said, he could run for office.

When he was younger, Bryant said, he imagined becoming president. This is not his ambition today. “You have to think realistically,” he said. “I’m not going to say I couldn’t be. I never know what God has in store.

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Digital literacy, education and awareness to combat the threat of social media https://inigo-tech.com/digital-literacy-education-and-awareness-to-combat-the-threat-of-social-media/ Thu, 09 Jun 2022 05:21:19 +0000 https://inigo-tech.com/digital-literacy-education-and-awareness-to-combat-the-threat-of-social-media/ Tashi Dema As social media revolutionizes the way we communicate, seek information and entertain ourselves, it is important to create digital literacy and awareness and educate the public. A webinar held on June 7 titled “Impact of Social Media in Modern Bhutan” aimed to create a digital Bhutan that harmonizes all aspects of public service […]]]>

Tashi Dema

As social media revolutionizes the way we communicate, seek information and entertain ourselves, it is important to create digital literacy and awareness and educate the public.

A webinar held on June 7 titled “Impact of Social Media in Modern Bhutan” aimed to create a digital Bhutan that harmonizes all aspects of public service delivery and digitally empowers citizens.

Although the internet was only launched in 1999 in the country, it has penetrated almost every nook and cranny of the country, facilitating the use of social media.

A study conducted by the Bhutan Media Foundation in 2020 showed that 90% of Bhutanese are on social media, spending an average of 163 minutes per day.

Among the social media platforms, Facebook is the most used platform.

The study also revealed that most people use social media to seek information and be entertained. Many users, however, shared their negative social media experience with indecent posts.

Moderated by the Executive Director of Bhutan Media Foundation, Needrup Zangpo, the webinar discussed the benefit and scourge of social media, where it was pointed out that although social media has led to negative content, users anonymous stories, gossip, biased opinions and one-sided stories since the first democratic parliamentary elections in 2008, social media has benefited Bhutanese society.

A technology strategist and consultant, Tshering Cijay Dorji (PhD), said that social media helps promote democratic culture, gives every citizen the opportunity to have their voice heard and also brings about dialogues between the electorate and elected officials.

He cited the example of wise people, but without formal education, who use WeChat to discuss issues with their elected representatives.

He said, however, that it was important to educate the public on how to infer social media content and personally use social media responsibly.

Prime Minister’s Press Secretary Kesang Dema said they use social media to update people on important government decisions or developments, to share the Prime Minister’s thoughts on relevant topics, engage the public on important issues and explain to people why the government is doing what it is doing.

“The idea is to connect with as many people as possible in the shortest possible time and social media provides that kind of reach and coverage,” she said.

Kesang Dema said the government’s social media policy drawn up in 2016 sets a basic standard for the use of social media.

The CEO of Nyingnor, a company with a team of digital problem solvers, Phub Dorji, stressed the need for traditional media to provide relevant information by conducting research and giving proper context to social media content.

“The role of traditional media is still important and relevant in the age of social media,” he said. “The mainstream media cannot simply republish what government agencies publish. They can’t replicate what government agencies have put in, but have well-researched items.

Phub Dorji also highlighted the need for traditional media to keep pace with technological changes. “Traditional media have a role to play in tackling misinformation on social media.”

He said social media had many positive impacts on young Bhutanese as many learned digital skills online and helped many to stay engaged.

Organized by a German political foundation that promotes liberal values, the Friedrich Naumann Foundation for Freedom, panelists agreed that as we move forward as a community, society and nation, promoting positive content about social networks.

Meanwhile, German-Bhutanese Himalayan Society chairman Reinhard Wolf said social media helps people stay connected in the rugged terrain.

He said there is a need to have curricula in schools that teach children to use social media wisely and confront them with fake news so they are able to tell the difference between fake and real. new.

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