Consumers Want to Stream TV Here, There and Everywhere, Vericast Survey Finds



SAN ANTONIO – (COMMERCIAL THREAD) – A Vericast survey of more than 1,000 American adults found that consumers want to stream connected television (CTV) outside of their homes, including on long-distance air and train trips.

Vericast, a leading marketing solutions company that provides actionable insights and operational expertise at scale, conducted the survey last month to gauge consumer behavior toward CTV. The results indicate opportunities for brands and marketers to better engage with consumers.

While only 26% of those surveyed have streamed TV during a flight and 36% on long-distance road trips in the past, 50% for each category would if the availability and connectivity of the devices were not an issue. obstacle. This presents new advertising opportunities for brands to deliver messages to target audiences on the go through CTV. The study also revealed an interest among consumers to broadcast television on public transport and in taxis / carpooling vehicles.

“Technological advancements like 5G and wider accessibility in transportation like self-driving cars will continue to increase the availability of streaming TV options among consumers,” said Michelle Engle, product manager at Vericast. “While CTV has been an important marketing channel in recent years, it is becoming even more critical for omnichannel strategies. With consumers looking to stream more outside of their homes – and new types of connectivity coming into play – brands should evaluate how they are incorporating CTV into their marketing mix to further drive engagement.

Additional survey results include:

  • Consumers See a Future with TV Streaming in Autonomous Vehicles
    • The study showed a strong desire to broadcast television in autonomous vehicles. Consumers predict that streaming and autonomous vehicles will merge in the future, with many saying that if they could stream TV anywhere inside an autonomous vehicle, they would consider doing so through the console. central (41%), on the head-up windshield. display projection (24%) or other entertainment screens inside the vehicle (24%).

    • Only 37% said they would not consider playing TV inside an autonomous vehicle.

  • Consumers increasingly prefer CTV to traditional TV formats
    • 75% of consumers currently stream content at home through their TVs and 41% through smartphones.

    • This is a five percentage point increase from the results of a Vericast survey conducted in February 2021, when 70% of consumers said they currently use streaming TV services and 68% said they were. willing to share data with brands to improve their streaming TV advertising. to live.

  • Consumers want targeted marketing when they’re on the go
    • A large majority (78%) of consumers want to receive restaurant recommendations and 70% want hotel recommendations through advertisements when traveling to a new destination. This represents a great opportunity for brands to connect with consumers on the go through channels such as CTV, email and online advertising.

    • Consumers who commute to work are more interested in seeing personalized ads and recommended restaurants and gas stations on their itinerary.

Vericast’s CTV solution delivers measurable and impactful brand advertising across major devices, apps and content to a rapidly growing streaming TV audience. Earlier this year, the company announced enhancements to CTV, including features that allow brands to reach their ideal audience through exclusive customer data, technology and personalized advertising. By leveraging predictive intelligence software that connects billions of behavioral and location signals, Vericast can identify high-intention consumers in 120 million homes to drive business results.

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About Vericast

Vericast is reinventing marketing solutions, one business-to-person connection at a time. By influencing the way more than 120 million homes eat, shop, shop, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates the revenue potential of more than 70,000 brands and businesses. While its award-winning portfolio of products, technologies and solutions, including Illumis â„¢, Household Connect â„¢, Valassis Consumer Graph â„¢ and Harland Clarke ChecksCX â„¢, is part of Vericast’s history, its people are the real differentiators; pioneers in data intelligence, marketing services, transactional solutions, campaign management and media delivery.


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