Digital Content Strategist Job, Johannesburg

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Remuneration: market related
Location: Johannesburg
The employment level: Middle / Senior
Type: Permanent
Company: Ad Talent Africa

The in-house digital agency of a leading global company is looking for a Digital content strategist act as a key strategic custodian of their amazing brands and lead digital and content strategy in a professional, timely and data-driven manner.

We expect you to be very experienced in digital and content strategy and to be familiar with marketing, communications, social media, public relations and promotional events.

Responsibilities

  • Development and management of inter-agency relations.
  • Develop clear and coherent digital, content and social media strategies in line with the brand and its objectives.
  • Always apply consumer knowledge and a data driven approach within the strategic methodology, having the ability to support strategic ideas with sound analytical reasoning.
  • Ensure that strategies are deployed effectively in collaboration with other teams, partners and general objectives of the brand and the company.
  • Work closely with the Creative, BI, and Data & Analytics teams to drive world-class, data-driven strategic results that drive our brands forward.
  • Assist in the compilation of weekly reports on the social media platform with conversation and community trends and campaign reports in collaboration with the Data and Insights team.
  • Track social media campaign performance, content, and the overall health of assigned social handles with regular reporting entries to the data and insight team.
  • Be the point of contact in all strategic digital releases.
  • Help compile timely crisis reports while measuring and reporting on reach, influencers, conversation drivers and level or threat to brand reputation.
  • Find new ways to communicate, identify new opportunities and ways to solve business / brand issues.
  • Ensure constant monitoring of campaigns and projects, to ensure compliance with the strategic direction.
  • Support the different brands in building their marketing strategies and brand plans by staying ahead of technology, platforms and digital tools.
  • Act as a brand custodian for the brands you work on, generating strategic solutions that drive transformation and marketing excellence.
  • Take responsibility as a digital and content strategist on the brands you work on, connecting with the relevant teams to drive strategic excellence.

Diploma / experience

  • Five years and more of experience as a strategist in a digital agency
  • Qualifications in digital strategic marketing
  • Proven ability to create cross-channel and content strategies
  • A solid understanding of digital marketing and social media is crucial
  • Experience in developing, managing and presenting solutions in a creative environment
  • A solid understanding of media planning, content distribution and syndication
  • Building the customer relationship

Skills:

  • Content Marketing
  • Social media
  • Digital
  • Strategy

Posted on July 12, 12:16 PM


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