Digital distribution producer | WCBD News 2


The digital distribution producer is responsible for developing and implementing a plan to generate inbound traffic from external sources and communicate our brand identity. The Producer is the primary advocate for the growth and direction of off-platform engagement within the Editorial Group. This person must be highly motivated with an ability to focus and refocus on an ever-changing target. The candidate should understand the nuances of tone for different audiences and brand identities, appearing fun when possible and respectful when necessary.

  • Develops and implements a social media strategy for all products
  • Manages all social media accounts with an understanding of each unique audience
  • Executes local newsletter growth strategy while tailoring tone to local needs
  • Uses third-party tools to manage social posts across multiple accounts
  • Sharing high performing successes in several markets and proposing partners and external sites for possible promotion of the story
  • Observe SEO trends and provide feedback to journalists and producers
  • Sends scheduled app alerts and desktop notifications for maximum reach
  • Communicate regularly with other newsrooms to take advantage of unique offers
  • Reports on account and campaign metrics to inform future production strategies

Skills / experience required

  • 2 years of experience as a social media producer
  • Smart headline / social post writer that entices readers to click
  • Ability to moderate voice to suit platform and brand needs
  • Strong multitasking abilities
  • Organized, technical problem solver and quick decision maker
  • Knowledge of audience behavioral trends and the technical ability to affect them
  • Ability to monitor and analyze metrics to change strategy as needed
  • Knowledge of AP style
  • Understanding of effective writing styles for internal and external audiences
  • A certain flexibility of schedule (evenings, weekends)
  • Responds regularly to measures of success
  • Mastery of Photoshop and Premiere

Typical day

The distribution producer will need to stay on top of external social media conversations and manage our own posts to all accounts throughout the day, while scheduling storable content for off-peak hours. Regular analysis and reporting of metrics will result in constant updates of the policies that need to be communicated, likely focusing on updated messages to different groups each week. This person will also play a central role in the execution of our evolving newsletter strategy.


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