Digital Remedy and Cuebiq Team Up to Provide OTT Attribution to the Retail World
Connect CTV ad views to offline actions to provide the complete consumer journey
Posted: October 26, 2021 at 7:02 am MDT|Update: 43 minutes ago
NEW YORK, October 26, 2021 / PRNewswire / – In today’s fragmented media landscape, attribution is an increasingly valuable tool for advertisers. The recent growth in consumption and investment in streaming video has prompted digital advertisers to focus on optimizing advertising efforts. Digital Remedy, an independent advertising technology and media execution company, has partnered with leading geospatial intelligence and mobility company Cuebiq, to unlock real-time insights and measure the real impact of customer campaigns, especially on CTV / OTT channels.
Through this strategic partnership, Digital Remedy provides customers with a complete understanding of the consumer’s journey, from first contact to store visit, and enables them to draw on the lessons of that journey to maximize their return on ad spend. Using Cuebiq’s mobile location data, Flip, Digital Remedy’s proprietary performance CTV platform, directly connects CTV ad impressions to increase foot traffic to physical stores, tracking full funnel KPIs, including increasing the brand, visits and revenue, and showing real data. campaign information in an easy-to-read dashboard.
In June 2021, fast and casual Jersey restaurant Mike’s Subs has partnered with Digital Remedy to increase site and store traffic by leveraging the power of CTV / OTT to send messages to major consumers in a streamlined advertising environment. Powered by the industry’s largest source of first-party, high-quality location data and Flip’s real-time optimization capabilities, the campaign surpassed 22k store visits, 471k online shopping and $ 10.2 million in online revenue to date (based on a 14-day conversion window), with almost 40% of online purchases made within 24 hours of the ad showing. Flip’s full funnel attribution information, taken from Cuebiq’s visit feed, allowed Jersey Mike’s to determine exactly where consumer actions were coming from, providing valuable insight into future marketing decisions.
“Television has always been seen as a purely upper funnel branding game. With Flip, we’re able to challenge that notion, and with our Cuebiq partnership, we’re able to connect real-world store traffic to these large formats. impressions. We are able to let retailers know, definitively, that someone has been exposed to their CTV ad and then visited their location. ” noted Ben brenner, Vice President, Business Development and Strategy at Digital Remedy.
“As we’ve seen over the past few years, consumer habits have increasingly shifted towards consuming streaming video, so it’s imperative that retailers understand how their CTV / OTT ads drive in-store visits. in their locations, “said Antonio Tomarchio, founder and CEO of Cuebiq. “We are proud to work with Digital Remedy and provide our mobility information for this important performance metric. “
To discover Digital Remedy’s Flip OTT solution, visit digitalremedy.com/flip. To learn more about Cuebiq solutions, visit www.cuebiq.com.
About digital recourse
Digital Remedy is a leader in providing data-driven technologies and services that drive measurable results for marketers. Digital Remedy gives advertisers, agencies, and brands the innovation, technology, and customer service they need to get the most from their online advertising efforts. From media planning and execution to campaign management and full funnel attribution, Digital Remedy offers customizable multi-channel efficiencies to solve any digital marketing challenge. Learn more about www.digitalremedy.com.
Cuebiq is a leading mobility intelligence and consumer insight company that empowers businesses to glean actionable insights and better understand the offline consumer journey from its database of customer data. most accurate and precise location in the United States. provides offline location analytics, real-time campaign optimization and footfall attribution, as well as geo-behavioral audiences for cross-platform ad targeting, all accessible through opt-in data collection policies. in strict and explicit.
In an effort to improve the quality of life across the world, Cuebiq is also partnering with academic and research institutions on humanitarian initiatives such as natural disaster relief, epidemiology and the COVID-19 response. through its Data For Good program. To learn more, visit: www.cuebiq.com.
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