Digital Spending Report Recall Shows Democrats Spent $ 3.5 Million On Google Ads In 3 Months

0


A new report from Majority Strategies breaking down online digital advertising spending in the California recall election by both political parties, various “advertisers” supporting the candidates and individual candidates, shows a big gap. Most obvious of this division was online ad spend on Google and YouTube ads showing a whopping gap of over $ 3.2 million in spending, with Democrats buying over $ 3.5 million in Google ads. and YouTube, and Republicans spending just $ 241,000.

Chris Faulkner, Senior National Strategist at Majority Strategies, said what’s so interesting is that even in the digital age, only about 10-15% of total election recall advertising has been spent online. “Spending continues to be skewed towards the major broadcasters on television,” Faulkner said. “But at some point, the saturation of political ads on television becomes ineffective. You can keep spending, but you don’t get any more effect.

“In the military, we use the expression ‘bounce the rubble’; you can bomb shit with something but you won’t get more effect, ”Faulkner said.

However, Faulkner says “at the end of the day people are going to follow the devil they know. You can never underestimate the self-righteous power of politicians seeing their faces on TV. “

Notably, Faulkner said Republicans have many small donors and Democrats rely on large donors and the workforce to contribute.

“Anyone who tells you that there’s only one reason a campaign wins or loses is full of crap,” Faulkner said. “There is always a multitude of things that affect the outcome. Overly simplified answers are for Twitter and cocktails.

The biggest digital reminder spend is overall online advertising spend over the past three months:

  • At the end 3 months, Republicans spent $ 1,364,609.00.
  • At the end 3 months, Democrats spent $ 5,381,625.00.

Republicans Last monthly overall expenses: $ 696,651

Democrats Latest Monthly overall expenses: $ 3,579,183

The last weekly the overall spending “per advertiser” shows that the top six are:

  • Gavin Newsom $ 734,100
  • Larry Elder $ 108,735
  • Stop Republican Recall $ 89,946
  • Association of Democratic Governors $ 43,176
  • Save California $ 35,106
  • Los Angeles County Federation of Labor, AFL-CIO $ 16,864

The last monthly the overall spending “per advertiser” shows that the top six are:

  • Gavin Newsom $ 2,689,600
  • Stop Republican Recall $ 598,251
  • Larry Elder 330 $ 103
  • Kevin Kiley $ 238,892
  • Save California $ 139,421
  • Association of Democratic Governors $ 111,809

Majority Strategies has broken down the expenses / advertising by location.

  • At the end 3 months, Republicans spent $ 1,123,589.00 to Facebook.
  • At the end 3 months, Democrats spent $ 1,858,325.00 to Facebook.

Republicans Latest Monthly Spend on Facebook: $ 551,460

Democrats Latest Monthly Spend on Facebook: $ 889,583

The last Daily expenditure “by advertiser” on Facebook shows that the first six are:

  • Save California $ 29,795
  • Larry Elder $ 10,205
  • Democratic Governors Association $ 7,996
  • Los Angeles County Federation of Labor, AFL-CIO $ 5,000
  • Stop Republican Recall $ 4,783
  • Jenny Rae Le Roux $ 1,303

The last weekly expenditure “by advertiser” on Facebook shows that the first six are:

  • Stop Republican Recall $ 89,946
  • Larry Elder $ 49,035
  • Association of Democratic Governors $ 43,176
  • Save California $ 35,106
  • Los Angeles County Federation of Labor, AFL-CIO $ 16,864
  • Jenny Rae Le Roux $ 7,354

The last monthly expenditure “by advertiser” on Facebook shows that the first six are:

  • Stop Republican Recall $ 598,251
  • Kevin Kiley $ 238,892
  • Larry Elder $ 214,003
  • Save California $ 139,421
  • Association of Democratic Governors $ 111,809
  • Jenny Rae Le Roux $ 51,096

The last 3-month expenditure “by advertiser” on Facebook shows that the first six are:

  • Stop Republican Recall $ 1,101,729
  • Kevin Kiley $ 538,510
  • Association of Democratic Governors $ 422,720
  • Larry Elder $ 374,154
  • Save California $ 212,833
  • Jenny Rae Le Roux $ 145,712

Spending on Google and YouTube ads showed a huge gap:

  • At the end 3 months, Republicans spent less than $ 250,000 on Google.
  • At the end 3 months, Democrats spent more than $ 3.5 million to Google.

The largest Daily expenditure “by advertiser” on Google youtube shows the most spenders:

  • Gavin Newsom $ 50,000
  • Larry Elder $ 5,000
  • Anthony Trimino $ 1,000

The largest weekly expenditure “by advertiser” on Google youtube shows the most spenders:

  • Gavin Newsom $ 734,100
  • Larry Elder $ 59,700
  • Anthony Trimino $ 9,700
  • Kevin Faulconer $ 1,000

The largest monthly expenditure “by advertiser” on Google youtube shows the most spenders:

  • Gavin Newsom $ 2,689,600
  • Larry Elder 116,100 $
  • Anthony Trimino $ 18,300
  • Kevin Faulconer $ 10,791

The largest 3 months expenditure “by advertiser” on Google youtube shows the most spenders:

  • Gavin Newsom $ 3,523,300
  • Larry Elder $ 205,300
  • Anthony Trimino $ 22,600
  • Kevin Faulconer $ 13,120

California Governors Race FB and Google Spending (2)


Leave A Reply

Your email address will not be published.