Dippidi launches 2022 with new marketing services for real estate agents

Marketing technology company Dippidi will roll out new services for its real estate agent clients in 2022.

Launched in 2019, Dippidi supports brokers and agents in the creation and execution of online advertising campaigns, particularly on Facebook and Google’s PPC platform.

He serves as a strategic administrator, helping agents determine how to reach new and existing contacts by overlapping databases with current revenue goals. Campaigns can be created to collect new leads or market a new list, among other reasons. The company offers regular meetings to measure and analyze, and it helps apply marketing budgets to audience building.

One of the most unique but critical customer requirements of Dippidi is that ad spend starts at $ 500. The number is probably difficult to manage for a number of new agents, but it helps prove that advertising requires a financial and operational commitment.

“Typically we spend around 60% of that budget on remarketing, whether it’s for their database, website visitors, Google PPC, or video viewers,” Dippidi co-founder Tyler Auerbacher said in a 2020 Inman report.

This month, Dippidi will offer a new limitless level of Facebook ad planning, creation and placement. The cost will be around $ 700, Auerbacher said during a phone call with Inman. The new account service will start on January 31. Auerbacher envisions some clients running six to eight individual ads per month.

Dippidi will also launch video ads and content on YouTube as part of the rollout of new features.

Auerbacher told Inman the company hired a creative designer to lead organic content creation as part of its “content market.” Agents will be able to purchase a la carte graphics and content for inclusion in their campaigns or any self-directed web marketing effort.

The Dippidi Content Library will launch in February and prices will vary based on usage and complexity. Users can purchase packs of blog posts, for example, or industry-related infographics and images.

Since launching, Dippidi has partnered with a number of notable real estate CRM and digital commerce companies to quickly connect mutual users. It works with Chime, AgentFire, and Sierra Interactive.

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