Ecommerce Guide to 710: How to Use Promotions to Increase Dispensary Revenue

This article was originally published on Dutch and appears here with permission.

The second most popular cannabis party, 710, is approaching – and it is particularly dear to the hearts of cannabis lovers. But unlike the 420, the origins which “The Waldos” can be traced back to the 1970s in San Rafael, California, 710 was born on social media, in particular, Reddit and instagram.

The impact of 710 on cannabis retailers

Often considered a more specific version of the 420 suitable for concentrated consumers, the date of origin of the 710 is largely unknown, although it can be traced to the Cup 710. The 710 Cup was a contest for oil users that was first held in 2012; today, these competitions are held annually and have spread to the United States and Canada.

Regardless of how 710 came to be, one thing remains clear: oil lovers and concentrate consumers will be on the lookout for great deals on their favorite products. As a cannabis retailer, you have the opportunity to create excitement for the 710 holiday in a variety of ways.

How to Boost Your Earnings with 710 Coupons, Deals, and More

Start by posting a promotions board at least several days in advance with upcoming promotions. These should be posted a few days before the holiday to build hype without deterring current customers from buying before these prices drop.

Coupons are another great way to promote products for a limited time. Coupons act like discount codes and differ from regular special offers in that you can format them on Dutchie as an exact amount or percentage off. Additionally, promotions can create incentives for the customer to meet a certain purchase requirement.

Here are 5 additional tips to ensure your clinic gets the most out of a 710 vacation:

1. Know your audience

First, get into the mindset of the consumer. Concentrate enthusiasts turn to a wide array of products, from BHO slabs to 6-star solvent-free hash rosin. They often spend over $80 for a single gram; some users even celebrate on the go with portable vaporizers. Cartridges and vaporizers are some of the most subtle ways to consume oil, and they also offer significant selling value to your store.

2. Use data to support your promotions

If you are a Dutchie customer, use your marketing analytics to understand the performance of previous promotions. Then, repeat the high-converting promotions and stop (or modify) the underperforming ones.

If you’re trying to reach a wider audience and increase cart sizes, use promotional offers that reward customers based on their purchases. This may include conditional offers, group purchases and product bundles.

Pro Tip: Our data shows that customers who take advantage of promotional offers spend 41% more on average!

While giving away cannabis products may not be realistic due to compliance rules, other paraphernalia like dabber tools, carb plugs, or slicks are still popular with oil lovers.

3. Make cheap products a bundle

Budget dabbers who like high potency products often prefer to buy in bulk in order to save money. Consider the concentrate purchase limit for the state you are licensed in and base your bundles on that. It could be something as simple as “Buy 5 grams for the price of 4”.

Likewise, you can create an offer for bulk purchases of distillate cartridges, which helps ensure that buyers on a budget can always stock up on their favorite products.

4. Be the destination for high-quality concentrates

Drive excitement and hype in the days leading up to 710. You want consumers to see your dispensary as the one-stop-shop for all of their oil needs. Make a bold purchase to bring premium products such as Live Resin Cartridges, Solvent-Free Hash Rosin, and THCA Diamonds with single-source terpene sauce. Even specialty oils should be easy to move on 710, as long as you have strong display and sales tactics.

Showcase these items on a “top shelf” of your fridge display, so the terpenes stay cool and the products look exclusive. The advanced dabber could determine these products in advance when deciding which store will be his dispensary of choice on the 710.

5. Don’t forget the dyes!

Believe it or not, tinctures are a category that is often overlooked when planning 710 promotions. It’s still a liquid in a concentrated form, but according to some state commission guidelines, these categories overlap. Consider creating a special on tinctures for those who prefer sublingual consumption of their concentrates instead of smoking products.

The bottom line

Merchandising, sales preparation, and familiarization with the customer mindset will help your store achieve healthy sales goals this 710. Showcase concentrates, tools, and accessories front and center in your physical location. Use the channels available to you, whether online or in-store, to build excitement around your sales. After all, Dab Day is the time to party!

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About Dutchie:

Dutchie is the cannabis technology platform that powers the cannabis business, streamlines dispensary operations, and provides safe and easy access for consumers. Powering over 5,000 dispensaries across the United States and Canada and processing $14 billion in sales annually, Dutchie is a one-stop-shop, providing solutions for point-of-sale, e-commerce, seamless payments, and more.

Dutchie aims to open minds to the positive societal change cannabis brings to the world through health and wellness benefits, social and racial justice, and new income for national and local economies and communities. Dutchie’s solutions serve dispensaries and consumers directly, earning recognition as one of Fast Company’s 10 Most Innovative Companies in North America and LinkedIn’s Top 50 Startups for two consecutive years. To learn more, please visit:

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