FIFA appoints Algorand as blockchain partner
- Algorand becomes regional supporter of the Qatar 2022 World Cup in North America and Europe
- The deal also names the brand as sponsor of the 2023 Women’s World Cup.
Fifa has appointed Algorand as an official blockchain sponsor ahead of the Qatar 2022 World Cup as part of a technical partnership that will inform the world football governing body’s Web 3.0 strategy.
The new deal will also see the blockchain company become a regional supporter of the 2022 World Cup in North America and Europe, as well as an official sponsor of the 2023 Women’s World Cup in Australia and New Zealand.
Through this new partnership, Algorand will help Fifa develop its digital asset strategy for Web 3.0 in line with the football body’s sustainability goals.
The Boston-based company will gain branded inventory on Fifa assets, as well as other promotional opportunities.
“The collaboration is a clear indication of Fifa’s commitment to continuously seek innovative channels for sustainable revenue growth to further reinvest in football by ensuring transparency for our stakeholders and football fans around the world. – a key part of our vision to make football truly global,” Fifa said. President Gianni Infantino.
“I look forward to a long and successful partnership with Algorand.”
Silvio Micali, Founder of Algorand, added: “From the beginning, Algorand has been focused on building technologies that promote inclusivity, opportunity and transparency for all.
“This partnership with Fifa, the world’s most recognized and distinguished sports organization, will showcase the potential of the Algorand blockchain to transform the way we all experience the global game.”