Global Marketing Automation Market To Reach $ 6.3 Billion By 2026
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Global Marketing Automation Market To Reach $ 6.3 billion by 2026
When marketing activities are automated using software, it is referred to as “marketing automation”. Repetitive activities such as posting to social media platforms and email marketing are increasingly automated, as they offer businesses a double advantage. A successful marketing automation strategy would also aim to reduce the number of customer sticking points. Lead nurturing, personalized email marketing, campaign management, CRM integration, forms and landing pages, lead scoring, lead management and social media management are the important features of marketing automation. Global growth is expected to be driven by the rise of digital advertising, the increasing use of the Internet and other technologies, and the growing popularity of social media networks. Companies are increasingly relying on digital media marketing techniques such as search engine marketing, social media marketing, online advertising and mobile advertising, while continuing to engage in them. traditional channels to leverage both worlds. Ensuring that the brand is available, relevant and consistent across social media is difficult for various businesses. Additionally, organizations are required to regularly update blogs and news while tracking trends, measuring the effectiveness of social efforts, and engaging with customers. These issues have paved the way for social media automation solutions that allow businesses to realize the power of marketing automation as well as social media to drive earnings.
In the midst of the COVID-19 crisis, the global Marketing Automation market is estimated at 3.9 billion US dollars in 2020, is expected to reach a revised size of 6.3 billion US dollars by 2026, with a CAGR of 8.6% over the analysis period. Cloud, one of the segments analyzed in the report, is expected to grow at a CAGR of 9.6% to reach 4.6 billion US dollars at the end of the analysis period. After a thorough analysis of the business implications of the pandemic and the induced economic crisis, the growth of the On-Premise segment is readjusted to a revised CAGR of 6.8% for the next 7-year period. This segment currently accounts for a 37.3% share of the global marketing automation market. Cloud-based tools give marketers more control over their marketing and sales content. These tools allow the proper implementation of strategies independently without needing to rely on other services.
The US market is estimated at $ 1.2 billion in 2021, when China is expected to reach $ 898.4 million by 2026
The marketing automation market in the United States is estimated at US $ 1.2 billion in 2021. The country currently represents a 29.31% share of the global market. China, the world’s second-largest economy, is expected to reach an estimated market size of US $ 898.4 million during the year 2026, with a CAGR of 10.6% throughout the analysis period. Other notable geographic markets include Japan and Canada, each projects growth of 7.1% and 7.4% respectively during the analysis period. In Europe, Germany is expected to grow by around 8.3% CAGR while the rest of the European market (as defined in the study) will reach US $ 989.3 million at the end of the analysis period. In the United States, the onset of the COVID-19 pandemic had a significant impact on digital advertising in early 2020. However, in the second half of the year, the holiday season and political party advertising spending helped offset the losses. losses. recorded earlier in the year. Digital ad spend has therefore grown at a double-digit rate for the year. The increase in online shopping, door-to-door deliveries and smart TV has kept the market growing. Prosperous economies, growing employment opportunities, rising income levels, continued development of cellular markets, increasing 4G penetrations and growing purchasing power in major countries are driving growth prospects in the market. Asia Pacific Region. After
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