How two former fishermen lead businesses to great marketing success


As business owners and executives begin to set intentions for much of the next year, ShopanovaThe co-founders of, Daniel Stafford and Robby Switzer, want organizations to keep in mind the power of planning ahead.

“A great business strategy includes mindfulness and intention,” Stafford said. “Once launched, a business lives and dies according to its values ​​and culture. “

Looking ahead, Stafford realized he wanted to be forward thinking; everything that followed was to align with his values ​​and create success, without wasting time away from his family.

“When we articulated what was important in our business, we looked to the future and how that would affect the things we cherish the most,” he explained. Using their ethic of hard work, curiosity, and end-user service, Shopanova, an online advertising agency, was born.

“Watching our customers grow, prosper and exceed is as rewarding as a great day on the water,” said Switzer. “We want to have a meaningful impact, and Shopanova has so much more to accomplish. “

From the ground

Stafford and Switzer, two former business partners and fishermen, decided to start an agency from scratch. Focusing not only on serving customers, but also on transforming the future of the companies they worked with, they took setting their intentions very seriously.

For every professional, the decision to launch their business was obvious, and one or the other included their values ​​in every facet of who they were and how they spoke out loud.

“We put our families first, so we didn’t want to compromise who we were to build the future we wanted so badly,” explained Switzer. “Aligning our beliefs with the company’s mission, finding like minds and creating a future where we all row in the same direction was essential to our success. “

Shopanova’s success: an exploitable intention

Shopanova’s strategy shortens the sales cycle, creating robust and intelligent advertising that attracts the attention, clicks and ultimately sales of targeted individuals and businesses. By keeping an eye on the end user and understanding what their customers really need, the company is emerging as one of the most qualified ecommerce advertising partners in the United States.

Created from the idea that companies knew their businesses better and that the duo knew how to effectively reach a wider audience, the men help customers find sales in an efficient and strategic way. Close monitoring of online advertising and understanding consumption patterns have helped Shopanova create sales funnels that have had incredible bottom lines.

“Customers are always looking for the next big thing, and our work takes their e-commerce marketing strategy to 2022 and beyond,” said Stafford. . For our clients, they know that we deliver effective marketing that has a real return on investment.

Growth and success for the future

With strong relationships built on trust and respect, Shopanova has made a name for itself helping over 100 ecommerce stores to scale and strengthen their bottom line. With a plan tailored to each individual business, the team uses a Brand speed frame to ensure that every element of digital advertising is covered. From social media to emails and texts to micro-influencers, its personalized planning and execution brings leads from all facets.

“We’ve taken what we see so often not serving businesses and developed a set of guidelines and actionable solutions for the sales and marketing funnel,” explained Switzer. “Our framework gives businesses and executives the tools they need to better understand the market and excel at capturing leads from the huge noise that fills digital advertising. “

To make the process even more efficient for their clients, Stafford and Switzer decided to carefully select the companies they wanted to work with. Using a three-step process, potential partners are carefully screened to ensure that the 100% turnkey operation can be as successful as promised.

When a customer signs up for Shopanova’s services, the Stafford and Switzer team performs a thorough audit of their online presence and e-commerce systems. Driving growth of up to 200% for many customers, Former Anglers are sought after to elevate the online markets.

About Shopanova

Shopanova is a modern growth media buying agency for e-commerce stores. They have been able to increase the monthly income of their customers from 5 digits to 7 digits and beyond. Shopanova has been featured in Yahoo! Finance, Bloomberg Business, NBC, etc. For more information on how to build a generational online brand and grow your business to millions, please visit

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