Intuit renews partnership with the NFL through 2026 as the league’s Official Financial and Accounting Software Sponsor and Email Marketing and Automation Sponsor
MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–The National Football League (NFL) and Intuitive Inc. (Nasdaq: INTU), the global financial technology platform that TurboTax, credit karma, QuickBooksand MailChimp, today announced that it has expanded its official partnership under a four-year renewal agreement through 2026. As the official financial and accounting software sponsor of the NFL since 2019, Intuit’s sponsorship includes now additional brands and business categories that support its evolving business. New this year, Intuit® Mailchimp® is now also the Official Email Marketing and Automation Sponsor of the NFL. As part of the sponsorship, Intuit TurboTax will continue to be the Presenting Sponsor of AFC and NFC Divisional Games and AFC and NFC Championship Games for the 2022 NFL season.
“We’re thrilled to renew our partnership with Intuit and help our fans access the personal finance and small business tools they need throughout the year,” said Senior Vice President of Sponsorship. the NFL, Tracie Rodburg. “As the world’s leading fintech platform, Intuit helps solve some of our fans’ biggest challenges.”
“NFL football has the number one fanbase in the United States and is the most-watched sport with nearly 200 million viewers in the United States,” said Lara Balazs, Intuit’s Chief Marketing Officer and Chief Executive Officer of group of strategic partners. “We are doubling down on our partnership after seeing the positive impact it has had on awareness and purchase intent on our platform among highly engaged, live NFL sports fans.”
Intuit’s expanded partnership with the NFL now includes:
Intuit will continue to be the official financial and accounting software sponsor of the NFL. Intuit has held this sponsorship title since 2019.
Following the company’s acquisition of Mailchimp, Intuit Mailchimp is now also the official sponsor for email marketing and automation.
Intuitive TurboTax will serve as presenting sponsor of AFC and NFC Divisional Games and AFC and NFC Championship Games for the 2022 NFL season. Intuit TurboTax has held the sponsorship since 2019 when it became the first-ever presenting sponsor AFC and NFC championship games. Sponsorship of the 2022 games will feature Intuit TurboTax via co-branded event logos, promotional materials, press backdrops and custom game segments.
Later this season, Intuit QuickBooks will launch a social campaign featuring NFL players, including NFL Running Back Austin Ekeler, alongside some of their favorite small businesses discussing the importance of teamwork and having a game plan for success on the field and as a small business owner.
Intuit engages football fans even after time runs out
Intuit helps consumers, self-employed and small business owners prosper, finding them more money with less work while giving them complete confidence in their actions and decisions. Intuit’s QuickBooks, Mailchimp and TurboTax will also feature fan-favorite NFL players across multiple social media and traditional media channels to celebrate and build prosperity for football fans and their local communities.
Intuit partners with NFL players to encourage football fans to participate, helping to raise awareness of the importance of setting financial goals and celebrating financial milestones. Starting this week, Intuit invites TikTok users to share their financial gains, big or small, using #IntuitTouchdownDance and a custom filter and a song called “Let’s Get Into It”.
About the National Football League (NFL)
The National Football League is America’s most popular sports league, made up of 32 franchises that compete each year to win the Super Bowl, the biggest annual sporting event in the world. Founded in 1920, the NFL has developed the successful modern sports league model, including national and international distribution, extensive revenue sharing, competitive excellence and strong franchises across the country.
NFL content has never been more popular in the American media landscape. According to the Nielsen Company, 192 million unique viewers watched the 2017 NFL regular season, representing 73% of all television households and 63% of potential viewers in the United States. During the 2018 NFL regular season, NFL games accounted for 19 of the top 20 and 46 of the top 50 most-watched shows on television.
Intuit is the global financial technology platform that powers the prosperity of the people and communities we serve. With over 100 million customers worldwide using TurboTax, credit karma, QuickBooksand MailChimp, we believe everyone should have the opportunity to thrive. We never stop working to find new and innovative ways to make this possible. Please visit us for the latest information about intuitour products and services, and find us on social.