Kellogg’s Australia deploys Complexica TPM and TPO software to optimize operations

Kellogg’s Australia has deployed Complexica’s TPM and TPO software across all of its channels and customer groups in Australia and New Zealand.

The framing of the project related to TPM and TPO software began last month with the implementation of Complexica Promotional Campaign Manager (PCM) – which is a module of the Decision Cloud artificial intelligence platform.

“Our brands are marketed through a variety of channels, including grocery retailers and gas and convenience outlets. This diversity adds complexity to our operations, both in how we plan and manage our business investments and in how we manage business processes across multiple departments,” explains Kellogg’s Australia sales manager Ben O’Brien.

“We saw the opportunity to undertake an assessment of the international market and what we discovered was a lack of robust TPM solutions on the market that also provided sophisticated TPO functionality, and that is why we chose to work with Complexica,” adds O’Brien.

“Optimizing promotional plans with the right mix of products, discounts and frequencies to drive volume and margin growth is a complicated task,” says Complexica’s Business Development Manager. Leonard Arantes.

“Add to this the desire to deploy a single software system that can enable departments such as revenue and account management, field sales, trade finance and accounts payable to perform their own individual workflows. , and you can begin to understand the complexity of Kellogg’s TPM-TPO Australian Market Assessment,” says Arantes.

Arantes points out that Complexica has made significant improvements to its PCM module to enable full end-to-end TPM and TPO functionality. This enables real-time analysis and management of all trade spend investments, including contracts across all channels.

“We look forward to working with Kellogg’s Australia to unlock potentially better market outcomes in the years to come with PCM enabling users to automate processes and make the right decision at the right time,” concludes the property manager of rapidly increasing consumption of Complexica Doug Misener.


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