Multidisciplinary Communications Company Playbook MG Launches Caribbean Division

MG Team Manual

Playbook MG is proud to officially announce a new division dedicated to the Caribbean sector.

NEW YORK, NY, USA, June 12, 2022 / — As a company whose goal is to amplify the voices of others, Playbook MG has built an organization around the concept of bringing underrepresented talents and creative entities to organize the world. The US-based agency is known in the industry as a matchmaker for international talent, from mainstream to niche categories, especially in the Caribbean market. Playbook MG is proud to officially announce a new division dedicated to the Caribbean sector, including the development of new businesses, the introduction of companies and brands in new geographical territories and the promotion of the social and philanthropic initiatives of the region at worldwide.

Playbook MG represents what it means to have a pulse on popular culture while establishing a presence in emerging markets. Earlier this year, the company provided PR support for the first segment of its kind on BET Jams featuring multiple Soca artists, Erphaan Alves and Melly Rose. In 2019, Playbook MG helped FOX 5 NY NEWS collaborate with STUDIO 5 to coordinate a unique showcase called “Kings and Queens of Dancehall”, featuring talents such as Vybz Kartel, Spice, Protoje, Koffee and Beenie Man. Crossover with corporate clients has included mega-giant Warner Brothers Music and affiliates such as Atlantic Records, specialty labels like Roc Nation and genre-based heavyweights VP Records, and smaller companies like indie label Ineffable. Records, 21st Hapilos Digital Distribution and the Audiomack streaming platform. .

Working relationships with artists like Wyclef Jean, Jr. Reid, Spice, Marion Hall (aka Lady Saw), Sting Jamaica, Demarco and Mr. Vegas helped pave the way for rising stars on the roster like Jamaican Etana and Kranium, and Konshens. . Playbook MG has an extensive professional network essential to maneuvering successfully in a highly competitive and rapidly changing industry. Co-founders Jean Jones and Marie “Driven” Theodore are entrepreneurs with long-standing relationships in the fashion and entertainment industry. The communications firm has worked with Caribbean-owned businesses abroad in various markets. Clientele includes chefs and restaurants, doctors, health and beauty experts, product lines, designers and fashion brands, political projects, authors, charities, entrepreneurs and health organizations. several other categories.

With an exceptional team of Marcom experts and a wide range of consulting services, Playbook MG engineers strengthen brand experiences by amplifying voices and increasing visibility while driving real engagement focused on impact on results. . Jean Jones is a highly respected visionary and strategist with over a decade of experience developing new businesses. Marie Driven is an established entertainment and media actress who has made a name for herself as a celebrity publicist. She is Haitian American and traveled to Germany for the 4th CARIFORUM-EU Business Forum as a guest speaker for a Dscvr The Caribbean Showcase. The core team has extensive experience traveling and working abroad, recognizing cultural practices, considering societal perspectives and understanding unique geographic features. Together, Jean and Marie manage a base of support and operations through building strategic relationships and welcoming this new venture.

Sarah Freiseis
MG Playbook
[email protected]
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