NASCAR rejects Let’s Go Brandon Bitcoin as auto sponsor
NASCAR has decided to block a sponsorship deal between pilot Brandon Brown and LGBcoin, a cryptocurrency named after the anti-Joe Biden chant “Let’s Go Brandon,” The Washington Post reported.
According to the Post, Brown was given the nod during vacation from a NASCAR employee who was not authorized to approve the deal. On Tuesday, the racing league reviewed the partnership and informed the team of the rejection in the afternoon.
LGBcoin, a self-proclaimed “decentralized meme token,” intended to serve as the primary sponsor of the driver that inspired its name. In October 2021, the 28-year-old native of Virginia won his first NASCAR Xfinity Series race. While being interviewed by NBC’s Kelli Stavast, a member of the crowd chanted “F— Joe Biden,” which Stavast misheard or intentionally misspoken. “You can hear the crowd chanting, ‘Let’s go, Brandon! “,” She said on the show.
The phrase quickly entered right-wing discourse as a coded curse on President Biden and other members of Congress.
December 30, Brown announcement the partnership via social media on behalf of its Virginia-based team, Brandonbilt Motorsports.
“I am delighted to welcome @LGBcoin_io aboard my No. 68 Chevrolet Camaro as the Full Season Full Season Partner of the NASCAR Xfinity 2022 Series!” read it Tweeter.
The 28-year-old’s message was accompanied by a video of him showing off the red, white and blue racing car sporting the LGBcoin logo in several places.
In a Brandonbilt Motorsports press release, Typhoon Capital Management founder James Koutoulas wrote: “We are proud to support Brandon this season, to help him pursue his American dream. … If we do our job well, when you think of us and you hear “Come on Brandon,” you will think and feel, “Let’s go to America. “
Max Marcucci, a crisis media strategist who represents Brandonbilt, responded to the announcement by stating that the team followed all protocols and all blame lies with NASCAR.
“We are disappointed that NASCAR management has chosen to rescind this sponsorship approval and believe they should have the confidence to make their decision to back down and not fire a team or a driver,” Marcucci said.
“Like every team, we count on productive and friendly working relationships at all levels of NASCAR. Unfortunately, NASCAR executives’ handling of this situation now threatens to strain our relationships and once again places us in an incredibly awkward position. “
Brown’s website, Brandon Brown Racing, now features an image of a racing car with “For Sale” on the hood. As of Wednesday evening, the homepage of LGBcoin’s website still reads “Official Partner of NASCAR Xfinity Series Driver Brandon Brown and No.68 Car.”