Paramount takes Globo’s Pantanal to streaming, airing in LATAM | Offers | New

Media and entertainment company Paramount has struck a deal with leading Latin American producer Globo to acquire the rights to the new version of the classic 90s telenovela Pantanal.
The telenovela follows the story of a young man who, after the mysterious disappearance of his father, Joventino, farm laborer José Leôncio becomes a wealthy farmer in the Pantanal. More than twenty years have passed and embittered by the disappearance of his father and the flight of his wife to Rio de Janeiro with their little boy, José Leôncio has the opportunity to reconcile with the child, now a young man who has grew up in the big city with values ​​and habits very different from those of his father.

Directed by Rogério Gomes (Empire, Time After Time and Edge of Desire) and Gustavo Fernández (Brasil Avenue and Boogie Oogie), the series features a cast with Alanis Guillen as Juma Marruá, Marcos Palmeira as José Leôncio, Jesuíta Barbosa as Jove and Dira . Paes as Filomena Aparecida.

Pantanal will be broadcast on the premium streaming platform Paramount+ in Latin America and on the main television channels Telefe, in Argentina, and Chilevisión, in Chile. Additionally, there will be special telenovela content on Paramount’s free-to-air streaming TV platform, Pluto TV.

Pantanal premiered in March 2022 during prime time on Brazilian television, and is the production with the largest audience in the country, reaching 35.8 million people per day, reaching all audiences and growing by 30%. compared to the previous telenovela at the time insert.

“Pantanal is a strategic production because it has a story with enormous potential, with a narrative that crosses boundaries, that appeals to and resonates with different audiences,” commented Globe international sales manager Angela Colla. “Also, it can be shown in different storefronts, as is the case with this association, which covers streaming and television broadcasting. Not to mention that its technical quality reinforces Globo’s position as a reference content producer.

“We are always looking for the best content for Paramount+, both when we produce and when we seek out quality content from partners to integrate into our screens, and Pantanal is a clear reflection of that,” added Natalia Juliao, vice-president. President of Content and Programming Strategy. , streaming on Paramount.

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