Pencil partners with Shopify and Meta to deliver AI-generated ads to e-commerce merchants

Creative AI Pencil has partnered with the #1 e-commerce platform for businesses Shopify to provide their merchants with the latest innovation in online e-commerce advertising, Ads Generated by AI. Rather than spending hours in video editing software or hiring expensive professional agencies, Shopify merchants can now generate original video ads to showcase their business with just a few clicks. Additionally, AI-generated ads trained using first-party data from advertisers’ Meta Ad accounts via the Meta Marketing API have been shown to consistently double the return on ad spend for brands and reduce customer acquisition costs in half. Shopify merchants using Pencil’s AI-generated ads will be able to discover new audiences on Meta’s platforms and grow their businesses faster.

Pencil’s AI-generated ads work because they prioritize both creativity and data. When a merchant connects their Shopify store, Pencil analyzes their brand and product information and generates a wide variety of advertising ideas to showcase their products. When a marketer then connects their advertising Meta data, Pencil compares the newly generated ideas to what has worked well in the past. These ideas similar to past winners are highlighted for the merchant. In this way, Pencil helps marketers learn what works while constantly exploring new creative ideas that may resonate with audiences.

Rob Carliner, Co-Founder/COO of Angela Caglia Skincare, commented: “The pencil is by far the best way to create winning ads at scale by combining editing software with learning algorithms. AI to effectively take the guesswork out of creating winning ads… while you’re agency free, Pencil gives you all the tools you need to level the playing field. The interface is simple, the results are awesome. Lots of companies claim to have built a better mousetrap, Pencil did!”

Pencil analyzed over 100 e-commerce campaigns that used AI-generated ads and found the top ads delivered 2x the average return on ad spend (ROAS) compared to other ads served by brands. An AI-powered brand’s ad campaign generated 7x higher ROAS.

Will Hanschell, CEO and Co-Founder of Pencil, said, “We are thrilled to make our creative AI software available to the more than 2,000,000 merchants on Shopify. This direct integration makes creating content for business owners and marketers as easy as clicking a button. When up to 70% of store revenue comes from ads, earning with ads is extremely important. Pencil puts the creative and analytical power of a professional agency in the hands of anyone looking to start and grow an online business.

This partnership announcement follows Pencil’s addition to Meta’s Business Partners, a program that connects businesses to an ecosystem of advertising specialists. More than 200 million businesses worldwide use Meta’s apps to connect with their customers and grow, and more than 10 million of them launch ad campaigns every month.

Pencil leverages proprietary technology to generate videos, get insights, and make predictions, as well as OpenAI API integration to generate advertising content. The OpenAI API provides access to GPT-3, one of the most powerful language models in the world. Pencil is one of the companies authorized to use it commercially. This approval requires strict AI safety and ethics criteria.

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