Pulse Asia: Majority of Gen Z and Millennials support Marcos

Presidential aspirant Ferdinand “Bongbong” Marcos Jr. visits Guiguinto, Bulacan on March 8, 2022. Mark Demayo, ABS-CBN News

MANILA — Former Senator Ferdinand “Bongbong” Marcos Jr. is the 2022 presidential candidate preferred by the majority of “Millennial” and “Gen Z” voters, according to the latest Pulse Asia survey.

Ana Maria Tabunda, research director of Pulse Asia, told ABS-CBN’s TeleRadyo on Monday night that most respondents to the February survey who favor Marcos, son and namesake of the late dictator, to be the next leader of the countries were aged between 18 and 44.

Marcos Jr. again topped the pollster’s presidential preference survey, held Feb. 18-23, with 60% of 2,400 respondents saying they would vote for him if the election were held during that time. . Vice President Leni Robredo is in second place with 15%.

“Mataas din naman doon sa mas nakakatanda, pero mas mataas din sa mga mas nakababata,” Tabunda said of Marcos Jr.’s supporters in terms of age groups.

Stunned, the 64-year-old presidential aspirant has support for the following, based on the survey:

  • – 71% of 18-24 year olds
  • – 63% of 25-34 year olds
  • – 63% of 35-44 year olds

Among the 45-54, 55-64, and 65+ age groups, Marcos Jr. also enjoys majority support, at 54-55 percent.

Courtesy of Pulse Asia
Courtesy of Pulse Asia

Tabunda said the high support Marcos Jr. receives from 18-44 year olds could be because those people have more exposure to social media.

“There’s a lot of information coming out from BBM (Marcos) on social media,” she said.

Some groups claim Marcos Jr. propagandists are using social media to sanitize the story, leading to the current generation’s “renewed appreciation” of the elder Marcos and support for his son in alliance with Sara Duterte. -Carpio, the daughter of President Rodrigo Duterte.

Public records show that the former Marcos administration, from 1965 to 1986, embezzled up to $10 billion and committed thousands of rights abuses, including torture and murder.

Victims of the Marcos administration’s atrocities during the martial law era resent the popularity of Marcos, Jr., as well as the low support for Robredo.

Young voters are the “dominant users” of the internet, making them “susceptible or vulnerable to alternative or revisionist history disseminated on social media platforms, such as Facebook and YouTube”, said political strategist Victor Andres Manhit of Philippine Stratbase Consultancy Inc.

This is on top of the fact that half of voters “have no memory” of martial law, he said, as a 54-year-old voter was barely an adult in 1986.

These alternative “narratives” project Marcos Jr. as the most qualified candidate, claiming that the martial law era from 1972 to 1981 saw the best of the Philippine economy and that mainstream media reporting on the era public are biased, Manhit said, adding that the Marcos-Duterte-Carpio tandem is seen as strong and unstoppable.

Manhit points out that social media is shaping public perception of Marcos Jr. in this election, while the 2016 presidential race provided a “glimpse” of the power of the internet when Duterte’s campaign relied on bloggers and influencers.

According to survey and research group ABS-CBN, more than half or 52% of the 65.7 million registered voters in the May 9 elections are between the ages of 18 and 39.

Voters aged 60 and over number about 10.3 million.

Marcos has consistently topped pre-election polls conducted by Pulse Asia since December last year.

Analysts said the survey results could be seen as “snapshots” of people’s feelings over a period of time.

– with report from Kyodo News

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