Study Reveals Most Companies Mess With Email Deliverability, Shares an Easy Fix

The next work email you send might not reach the other person’s inbox. Instead, it may be wrongly filtered – but Google doesn’t let you know.

A recent study by digital marketing agency Spiralytics found that Google Workspace’s spam detection is increasingly filtering out work emails without the sender’s knowledge. In their study, they discovered that several companies are having their emails erroneously flagged as spam, disrupting essential communications and more.

However, the good news is that it’s an easy fix.

Troubleshoot email deliverability issues

Email is vital for any business. Besides communication, businesses rely on their emails to land in their audience’s inbox for the success of their marketing campaigns. If an email doesn’t arrive in the inbox due to deliverability issues, it can lead to lost revenue and lost business opportunities. It can also affect brand reputation since emails in a user’s spam folder are often considered untrustworthy.

Yet deliverability issues plague the business world. As a digital marketing agency, Spiralytics understands the importance of successful email delivery. In 2022, they discovered that more and more incoming emails were being flagged as spam. They investigated the issue and discovered that every email failed Google’s Check MX tool.

This issue led them to conduct in-depth research with a sample of more than a hundred customers. From their study, they learned that only 9% of email domains passed Google’s security checks and only 17% were error-free. They eventually discovered that email deliverability becomes an issue when senders don’t set up their email domains correctly.

Their study goes on to offer two methods that marketers can follow to improve their email deliverability: email domain validation and email domain authentication. The methods ensure that email servers stop flagging their emails as spam and also verify with servers that emails do not contain malware and can safely land in someone’s inbox. user.

“We know of many companies that are experiencing email deliverability issues,” says Jimmy Cassells, CEO of Spiralytics. “So we think it’s important that they become aware of these methods. It’s a small, easy fix that can offer potentially great returns. »

Learn more about this study and improving email deliverability here.

About Spiralytics

Spiralytics is a full-service digital marketing company specializing in online performance improvement through SEO, content marketing, online advertising, social media marketing, email marketing, analytics, etc The company quickly builds on channel performance and drives results through an unparalleled commitment to data analysis, testing, optimization, and converting prospects into paying customers. She has over 9 years of experience working closely with over 400 clients across multiple industries in the US, UK, Asia, Australia and Europe.

Visit to learn more.

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