The Generals Daughters Wins Decor Australia’s Social Media and Brand Marketing Account


Marketing group The Generals Daughters was appointed to manage Decor Australia’s social media and brand marketing account following a competitive pitch process.

The announcement:

This appointment will see The Generals Daughters develop consumer-focused social media and brand marketing, in a retained and project-based capacity.

Decor Joins The Generals Daughters’ growing customer portfolio, the company is growing rapidly after just two years in business, which includes a range of premier brands and boutiques including ELS Lighting, CSA, Ugg Express Australia, BP Commercials, RCI, Allied Constructions, Queen Margarita restaurant chain and Micro Homes.

The Generals Daughters have just started developing the brand, under the approved “Decor Life’s Sorted” positioning, supporting their recent efforts to market the new pantry line, with an integrated social media campaign.

Decor Global Marketing Director Melissa Setches said, “With their creative and strategic approach, The Generals Daughters have demonstrated an incredible understanding of the Decor brand and customers. The Generals Daughters team has demonstrated a clear understanding of the environment in which we operate with our retail partners and our heritage as an Australian manufacturing brand. With the marketing of our new Decor pantry line now complete, we look forward to what we can achieve together in partnership.

Generals Daughters CEO Aimee Dean said, “We are delighted to be working alongside the Decor team. The brand has tremendous growth potential and is an integral part of the daily lives of Australians, whether as a parent, child or passionate home cook, we look forward to translating this familiarity into solid results on both acquired and owned channels. .

In light of this client victory and to support our group’s expanding content and creative offering, The Generals Daughters has appointed a new staff member. Charlie Horan joins the Melbourne office as social media manager and content producer, respectively.

“We’re passionate about our people who are our greatest strength, and being able to attract the brightest talent in the industry as we grow our troops has always been a top priority,” Dean said. “We started this business with a focus on what our culture and values ​​would look like. Our most important core value is that leadership for us is a two-way street, loyalty up and loyalty down. Respect and trust for your superiors and care for our troops, which dictates a culture of acceptance, curiosity and respect 100% of the time. With a very committed team that also feels listened to, we deliver exceptional results to our clients. “

Source: Get The Word Out press release

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