The Google Maps pickup tool has been extended to more than 2,000 Kroger Co. stores.


Tech and online services giant Google now offers a tool called Pickup with Google Maps in most The Kroger Co. supermarkets.

For customers doing click-and-collect online grocery transactions, Pickup with Google Maps allows them to monitor and coordinate the process with the selected store, from order to pickup, speeding up fulfillment. The tool, accessible through the Google Maps app, is now available for more than 2,000 Kroger Co. stores in more than 30 states, including banners such as Kroger, Fry’s, Ralphs and Mariano’s, according to Amanda Leicht Moore, director. product for Google. Plans.

“Once you have placed your order with the retailer, Pickup with Google Maps allows you to track the status of your order, share your ETA and notify the store of your arrival, all from the app”, Moore said in a statement. blog post on Tuesday. “People who use Google Maps pickup typically wait less than five minutes to shop, which means you can grab exactly what you need and get back to your day right away. “

The rollout of Pickup with Google Maps follows a pilot project over the summer with Kroger’s Fred Meyer division in Portland, Ore. To facilitate grocery pickup service.

“After you place a pickup order on the store app, you can add it to Maps. We’ll send you a notification when it’s time to leave and allow you to share your arrival time with the store, ”wrote Dane Glasgow, vice president of product for Google Maps, of pilot Fred Meyer in a commentary. blog post earlier this year. “Your ETA is continuously updated, depending on location and traffic. This helps the store prioritize your order so it’s ready as soon as you get there. Check into the Google Maps app and they’ll deliver your order right away for seamless, fast, and contactless pickup.

Pickup with Google Maps allows customers to follow the entire grocery pickup process with the selected store, from order to pickup.

Moore signaled Kroger’s rollout of Pickup with Google Maps by announcing new Maps tools, including Area Busyness, which highlights busy parts of an area or city so users can avoid crowds and traffic. , and an extended Directory tab on Android and iOS for all airports, malls, and transit stations around the world to provide more business information. Additionally, for foodies in the United States, Maps will begin providing restaurant prices along with more detailed reviews.

“We’ve all been there: You spend weeks writing a grocery list to prepare a big holiday feast, only to find that you forgot a key ingredient. Don’t worry, picking up with Google Maps is here to help, ”Moore wrote.

The technology comes from a major partnership between Cincinnati-based Kroger and Google unveiled in late 2017 to expand the retail grocery giant’s use of the Google Cloud platform for cloud computing services to advance its e-commerce initiatives, among other efforts. The partnership has paired the nation’s second-largest supermarket retailer with one of the world’s largest IT companies, with leading positions in research, online advertising, cloud computing, applications and hardware. .

Last March, Kroger’s rival Albertsons Cos., The second-largest supermarket operator in the United States, also entered into a large-scale partnership with Google to create a more interactive and convenient shopping experience. Through this alliance, Albertsons will take advantage of technologies and services such as Google Search and Maps, Google Pay, Google Business Messages and Google Cloud artificial intelligence.


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