The Integer Group® Elevates Gail Obaseki to Vice President, Head of Diversity, Equality and Inclusion

Lead DE&I efforts across talent, culture, labor and CSR for the global trade agency

DENVER, March 14, 2022 /PRNewswire/ — The whole group®, the world’s leading growth company focused on commerce and retail, and a key member of Omnicom Commerce Group (OCG), has promoted Gail Obaseki to Vice President, Head of Diversity, Equality and inclusion (DE&I). Obaseki joined Integer in November 2020, and during her time with the agency she has had a significant impact on her DE&I engagements, from improving the network’s talent demographics and potential talent pool to introducing new DE&I programs and ensuring that DE&I is inherent in all work of the agency product.

In his evolved role, Obaseki will work closely with Integer’s leadership team and human resources group, continuing to lead Integer’s DE&I initiatives and lead the agency’s DE&I Council, which oversees the recruitment and hiring, inspiration and education, inclusive culture and community and partnership efforts. . She will also lead the agency’s newly formed DE&I Council, specifically committed to ensuring inclusion in all work outcomes for clients that directly reach consumers and shoppers in the marketplace and in their communities.

In his new role, Obaseki will also focus on building deeper relationships between Integer employees and customers. As a core member of OCG’s DE&I team, she will serve as the executive sponsor of OCG’s Black ERG, including Black employees across the practice area. She will also work with the agency’s DE&I board to expand Integer’s “Hear Me” series, which provides a space for marginalized voices to come together for meaningful discussions about what affects their communities and families, and how come together to have an impact on change. With significant participation from all of Integer, clients and the wider group, attendees listen and interact to discuss their lived experiences on topics such as learning to negotiate, policing , equity, etc.

“From day one, Gail has started with unparalleled passion and dedication. She introduced new ideas and held us accountable for achieving our DE&I goals – not only long-term goals, but she had impactful and real change that has become inherent in who we are as an agency and what we do for our clients,” said Ellen Cook, CEO of The Integer Group. “Gail has a nuanced approach of balance revolution and progressivism with steady, deliberate progress, and this approach has helped Integer quickly achieve real progress in our DE&I ambition. And his efforts have been recognized by our employees as well as our customers. We are lucky to have Gail on our team, and we look forward to the impact we will continue to have together.”

For more information on Integer, visit

About the Integer® Group

We are the growth company.

The challenges marketers lose sleep over are exactly what we dream of: discovering, creating and supporting the growth of the brands we work with. We believe in the power of data-driven intelligence to uncover the most rewarding growth opportunities with our clients and to fuel creativity that drives results. Our work initiates conversations, creates connections and drives conversion which can be measured and optimized in real time through our core capabilities: Retail Experience Design, Retail Marketing, E-Commerce and Social Commerce, Commerce Media connected, communications and brand activation, and technology and innovation.

Integer is a key member of Omnicom Group Inc. and Omnicom Commerce Group. Integer also serves as the business arm of TBWAWorldwide. With more than 1,000 data- and culture-driven associates in 21 offices around the world, we’re all focused on growing our customers, including AT&T, FedEx, Frito-Lay, Michelin, Nestlé, P&G, PepsiCo, Starbucks and many others.

About Omnicom Commerce Group

The Integer Group® is part of Omnicom Commerce Group (OCG), a global community of four award-winning commerce agencies, working with brands and retailers to deliver the best advice, creativity and capability focused on increasing conversion and transactions. OCG’s priority is to meet the need for innovative multi-channel commerce expertise in the rapidly changing world of retail and shopping. OCG encompasses Haygarth, The Integer Group, TPN and TracyLocke, together employing 1,800 people in 23 markets. For more information, visit OCG is part of the DAS group of companies, a division of Omnicom Group Inc. (NYSE: OMC)

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE: OMC) ( is one of the world’s leading marketing and corporate communications companies. Omnicom’s brand networks and numerous specialist companies provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other communications services specialists to more than 5,000 customers in more than 100 countries.

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