Tips on how local businesses can stand out in 2022

Natalie Zfat has partnered with Adobe Creative Cloud Express on a media campaign to provide independent entrepreneurs with tips to better reach their customers

New York, NY –News Direct– YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/mQc2Uxrk-EU

Social media entrepreneur Natalie Zfat has partnered with Adobe Creative Cloud Express on a media campaign to provide small business owners with tips on how to better reach their customers and get their businesses back on their feet.

Small business owners have already had to get creative in many ways over the past few years. According to an Adobe survey, 74% of small business owners face creative burnout.

One way to reset and refresh their business is to improve their social media presence. For a small business owner who may already be feeling overwhelmed with creativity, social media can feel daunting or time-consuming.

Natalie Zfat has partnered with Adobe Creative Cloud Express on a media campaign to provide small business owners with helpful tips to better reach customers and get their businesses back on their feet.

No matter their budget or graphic design confidence level, here are some of the tips she shared to easily create standout graphics, photos, and videos in no time:

  1. Inspiration can come at the strangest times. Creative Cloud Express lets you create content on the fly quickly and easily, with thousands of high-quality templates to customize your Instagram stories, video cover slides, timeline carousels and more.

  2. Carousels outperform single-image Instagram posts. According to a study by SocialInsider, average engagement rate increases by 2% when using all 10 carousel slides, and carousels with a mix of video and images see the highest engagement rate per post at 2.33%. Filling the carousel with beautiful content is easy when you use Creative Cloud Express, which lets you easily search Adobe Stock images and take advantage of over 20,000 fonts.

  3. Did you know that social media posts with video get 48% more views? Creative Cloud Express makes it easy to edit and customize videos (even if video editing isn’t your forte).

  4. It’s no secret that social media users scroll fast, and it can be hard to stand out. 82% of small business owners know that creative design will drive business, but 45% say they don’t have the time, tools or skills to bring their ideas to life. One way to “stop scrolling” is to use compelling animations and images. Creative Cloud Express lets you easily incorporate animated elements and create beautiful, eye-catching images that will grab your audience’s attention. Something as simple as a colorful, animated shape layered behind text — or a fun GIF or sticker — will help your message stand out and allow you to inject more of your personality. And the best part: You don’t have to be a designer to do this. Use “Quick Actions” powered by Adobe Sensei to remove backgrounds from photos, trim and merge videos, convert videos to GIF, and more.

  5. Integrate your brand aesthetic across multiple platforms for a cohesive experience. Creative Cloud Express lets you build your brand by uploading logos, colors, and more. This makes it easy to seamlessly adapt your brand creation to social media, email marketing, website, and more. The Shared Libraries feature, in particular, makes it easy for everyone on your team to work from a consistent template bank to achieve that brand consistency.

  6. Instagram’s algorithm is constantly evolving, but we know that content that inspires shares and saves works especially well, especially when that content is in the form of video. 74% of small business owners agree that they currently face major obstacles to their creativity. To maximize engagement, aim for beautiful, funny, or educational content. Infographics and video tutorials (“How To’s”) are a great way to do this — and Creative Cloud Express offers stunning, customizable charts, tables, and other visuals that lend themselves to shareable content.

  7. Think of your social media profile as your storefront. 55% of small business owners say their online presence is more critical to their success than a physical store. Is your bio well-rounded? Is it clear what you are offering your audience? Creative Cloud Express lets you create beautiful, robust profiles, with thousands of high-quality templates for banner images, profile photos, Instagram Highlight covers and more, all customizable with your brand colors and typography. . You don’t (yet) have a brand book? Dive into Creative Cloud Express’ Stock and Fonts database for thousands of unique and stunning images and font styles for marketing materials such as logos, flyers, banners, and more.

To learn more about Creative Cloud Express and its various graphic design features, visit: adobe.com/express

About Natalie Zfat:

According to Mark Cuban, “Natalie Zfat is not joking.” Natalie Zfat is a social media expert, speaker and host who has partnered with some of the world’s most iconic brands including Samsung, Facebook, CNBC and LinkedIn. Curating original social media content, strategies and campaigns, Natalie gets millions of impressions for the brands she champions. When not with her clients, Natalie enjoys sharing her thought leadership on social media in her Forbes column, on television, and at conferences and universities including The New York Times, CBS, Carnegie Mellon, NYU Stern School of Business, SXSW and CES.

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