Ujjain priests want Zomato to remove Hrithik and ‘hurt’ Mahakal prasad | Latest India News
The boycott of Zomato began on Sunday after two priests at the Mahakal temple in Ujjain demanded that Zomato remove its advertisement featuring Bollywood actor Hrithik Roshan, where the actor allegedly ordered food from “Mahakal” because he fancied having a “thali”. Priests said their prasad is given free on a plate (thali) to devotees and it is not something that can be ordered online through the food delivery app.
Temple priests Mahesh and Ashish said Zomato should pull the ad immediately and issue an apology. They also approached the Ujjain district collector, Ashish Singh, who happens to be the chairman of the Mahakal temple trust, and filed a lawsuit against the company. Speaking to reporters, Singh said the advertisement was “misleading” as the temple offers free meals in the form of “prasad” and is not sold.
In the ad titled ‘Mann kiya, Zomato kiya‘, Hrithik Roshan says he wanted to have ‘thali’. Since he is in Ujjain, he ordered a thali from Mahakal. The Mahakaleshwar or Mahakal temple of Shiva in Ujjain is one of the twelve “Jyotirlingas”.
“‘Mahakal se mangaa liya..’, Zomato’s new ad linking Mahakaleshwar temple with food delivery sparks controversy, priest condemns ad for hurting Hindu feelings. @zomato repeatedly insulted Hindus “said a Hindu leader Janajagruti Samiti.
“Mahakal is not a servant who delivers food to those who ask, he is a worshiped God. Could @zomato insult a God of another religion with the same courage?” the organization tweeted.
AI-powered ad changes location
The Zomato ad featuring Hrithik Roshan is an AI-powered ad that uses the viewer’s location and localizes the ad. Thus, only residents of Ujjain can see the advertisement where Hrithik Roshan ordered a “thali” from Mahakal. The dish changes as the location changes. Thus, in many other versions of the same advertisement, Hrithik Roshan can be seen ordering other dishes – mainly the specialty of this place – from famous restaurants in the place. There are restaurants named Mahakal in Ujjain.
What Zomato Said
She clarified that it was the name of the restaurant that was mentioned in the advertisement and not that of the temple. “We deeply respect the feelings of the people of Ujjain and the ad in question is no longer running. We offer our most sincere apologies, as the intention here was never to hurt the beliefs and feelings of anyone. whatever,” he said.
(With PTI inputs)
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