UNLEASHING CREATIVITY, ONE TWEET AT A TIME: AACHAL’S ROAD TO SOCIAL MEDIA STRATEGY

Businesses have been digitally transforming for some time now, but the COVID-19 pandemic has quickly accelerated its pace. With many brands having a growing digital presence, social media platforms have become the golden egg for businesses. The best use of the virtual marketplace appeals to those with a knack for strategic social media branding. One such specialist is the young and dynamic brand strategist, Aachal Agrawal.

Aachal’s journey to her current location began from a place that is almost foreign to her. Immediately after graduating, she enrolled in courses to become a full Chartered Accountant. After two years of study and training, the young person realized that CA was not her vocation. As someone whose defining quality is staying curious to explore and learn something new every day, she ventured out in search of a line of work that tapped into the creative side of her brain and satisfied his soul.

During this period, she began the practical implementation of her lessons by actively posting on LinkedIn and Twitter. Soon, she started socializing with many like-minded people and let her creativity run free on the microblogging site. Soon enough, Aachal’s association with other up-and-coming digital marketers led her to found the online creative community “Trendbulls” which used her specialized hashtag on various platforms and made a name for herself.

His thoughts, which took the form of 280 characters, quickly spread far and wide and found their way onto established electronic news portals and media marketing handles. With recognition for her work, Aachal received a boost of confidence and began to build a strong presence on social media platforms, hoping to attract clients and lend them her creative services. As ambitious as it sounds, the process is anything but a bed of roses.

Slowly and steadily, she gained momentum and regularly posted tweets that had great engagement and commendable reach. Known as “Awwwchallllll” on Twitter, Aachal’s work is admired by various brand owners, who have recently started approaching her to unleash her expertise and help put their products and services in the digital spotlight.

Having previously worked with an e-commerce website and gained experience, Aachal is currently associated with an e-news portal and e-commerce brand and is using her prowess to transform her clients’ digital presence. As an eternal learner and a passionately curious person, she began to equip herself with the latest industry knowledge, technology and tools to better herself and make a name for herself through her impeccable work.

When the pandemic hit and she remained confined within four walls scrolling through her cell phone, Aachal acknowledged her fascination with social media. Traversing social media from brand to brand, she had her Eureka moment and found herself marketing inclined. Ever so curious, she researched courses to further her knowledge of digital marketing and stumbled upon Digital Gurukul, a digital skills institute, which joined their course almost immediately.

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