VIZIO Expands Content Offering with VIZIO Features


IRVINE, Calif.—VIZIO announced a list of new content available through its VIZIO feature offering, including a series of custom channels on the growing WatchFree + streaming service.

The move is part of an aggressive effort by the smart TV maker to increase advertising revenue for its TVs and connected devices with VIZIO features, an exclusive content offering on the VIZIO SmartCast operating system for smart TVs and devices. connected.

As part of this effort, it uses audience data and VIZIO’s home screen targeting capabilities to deliver personalized content experiences to audiences through free channels, movies, and shows funded by the VIZIO. publicity, the company said.

The effort, VIZIO said, results in higher CPMs and offers advertisers unique ways to reach viewers, including in-program video ads, banner ads, and branded channel sponsorship opportunities. Big brands like Microsoft, Gray Goose, Freshworks and Cracker Barrel have already worked with VIZIO Ads.

“Features are a good business model for VIZIO because they solve problems for viewers, advertisers and content partners,” said Steve DeMain, vice president of engagement at VIZIO. “Our feature programming strategy delivers more of what our viewers love across multiple genres. And by nurturing these passionate audiences, we not only create great sponsorship opportunities for brands, but we also help our content partners generate new revenue with VIZIO.

VIZIO Features channels now include the Fork & Flight home and food channel; Gamernation games and anime channel; genuine criminal chain Investigation; the science fiction film and television station Mission; horror in motion and the Fear TV channel; and the upcoming Polaris channel, launched by cultural journalists, personalities and music historians, to share stories created by Blacks, Indigenous Peoples and People of Color (BIPOC).

Over the next few months, VIZIO has announced that it will further expand its VIZIO feature offering with new channels focused on home and DIY, vacations, live concerts, natural scenery programming and more.

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