Vraiment Grass Fed partners with Slow Food USA and joins 1% For the Planet to advance its mission
DUBLIN, 25 August 2021 / PRNewswire / – Really grass fed, a premium brand of sustainably produced Irish dairy products, announces it has joined 1% for the planet, and will donate one percent of its annual income to Slow food United States, a non-profit organization dedicated to transforming the way people produce, consume and enjoy food. Truly Grass Fed donation will support Slow Food the United States mission to unite the joy of food with the pursuit of justice to achieve good, clean and just food for all. Together, they seek to advance the brand’s commitment to manufacturing dairy products with integrity and concern for people, animals and the planet.
“The Truly brand is about producing healthier food for animals, our environment and consumers,” said Nicola O’Connell, sales manager of Glanbia Ireland. “Our philosophy aligns perfectly with Slow Food the United States commitment to reconnect Americans with the people, traditions, animals, soils and waters that produce our food. ”
Introduced in United States in 2019, Truly Grass Fed cheeses and butters are from 95% grass-fed cows (average one cow per two acres), verified by a non-GMO project, approved for animal welfare by A Greener World and free from growth hormones and antibiotics. A cooperative of 3,000 family farms located across ireland the fertile lands provide the brand’s high-quality ingredients.
“With a long heritage of family farming and expertise honed over generations, our farmers are also deeply committed to sustainability and progress,” said O’Connell. “We see ourselves as the dairy of the future, from the past.”
True Grass Fed’s Commitment to Slow Food United States includes funding, in-kind donations and promotional support. To celebrate the partnership, Truly Grass Fed and Slow Food United States will co-host a series of Slow Food Live virtual events this fall on the theme of simplicity, sustainability and the culture of joy. The series of fun and hands-on conversation sessions will feature culinary experts who will share their appreciation for slow life and slow food and discuss the benefits of Truly Grass Fed’s high quality cheese and butter. The brand will also support the locals of Slow Food United States in selected markets to amplify the work they do in their communities.
“We seek to collaborate with partners who align with our core values, and Truly Grass Fed is an agent of change for animals, humans and the planet,” said Anna Mulé, Executive Director of Slow Food. United States. “With their support and with the support of the 1% For the Planet Network, we can mobilize communities to create a world where everyone can eat food that is good for them, good for those who grow it and good for the planet – by particularly within the dairy industry. Our upcoming lineup, featuring butter and cheese from Truly Grass Fed, is sure to be delicious, fun and inspiring.
Truly Grass Fed is a new member of 1% for the Planet, a global movement that inspires businesses and individuals to support environmental solutions. As such, the brand has committed to donate 1% of its annual revenues to member organizations, such as Slow Food United States, which correspond to the values of the brand.
“Nonprofit organizations play a unique and essential role in solving the many challenges facing our planet,” said Kate williams, CEO, 1% for the planet. “Our main goal is to increase support for these activist organizations by engaging companies as funders and partners in the work. We deeply believe that by coming together, by connecting dollars with actors, we can create positive solutions to the complex environmental problems of our time. “
Truly Grass Fed is part of Glanbia Ireland, which works with nature to bring the passion of Irish farmers to the world. Dedicated to excellence in dairy and grain production, animal nutrition and innovation in ingredients, Glanbia Ireland places sustainable growth at the heart of its business strategy. Its “Living Proof” strategy subscribes to scientific objectives, sets specific objectives until 2030 and aims to achieve zero carbon emissions by 2050 at the latest.
About Truly Grass Fed
Truly Grass Fed is a premium brand of Irish dairy products made with integrity and care for people, animals and the planet. The brand’s distinctly creamy and delicious butter and cheese are made from 95% grass-fed cows, verified by a non-GMO project, approved for animal welfare by A Greener World and free of growth hormones and antibiotics. Truly Grass Fed is raising dairy products to a new standard. The brand is strongly rooted in the art of agriculture but deeply dedicated to sustainability, transparency and progress with healthy dairy products from cows living their best lives outdoors, grazing an average of 250 days per year, grazing on Irish green grass. The Truly Grass Fed Seal means the dairy ingredients inside meet the highest industry standards for quality, safety, animal welfare, and environmental awareness.
About Slow Food United States
Slow food United States unites the joy of food with the pursuit of righteousness. We cultivate national programs and a network of local chapters, organize educational events and advocacy campaigns, and build solidarity through partnerships. Together, we are dismantling oppressive food systems to achieve good, clean and just food for all.
The Slow Food movement started in Italy in 1989 as a rejection of global fast food. Today, Slow Food is present in more than 160 countries and represented by more than 115 chapters in the United States. Learn more at slowfoodusa.org.
About 1% for the planet
1% for the Planet is a global organization that exists to ensure the prosperity of our planet and future generations. We encourage businesses and individuals to support environmental nonprofits through membership and daily actions. We make environmental giving easy and effective through partnership advice, impact storytelling, and third-party certification.
Launched in 2002 by Yvon Chouinard, founder of Patagonia, and Craig mathews, Founder of Blue Ribbon Flies, our Business Members and Individual Members have donated hundreds of millions of dollars to our approved nonprofit partners to date. Today, the 1% for the Planet global network consists of thousands of businesses, individuals and non-profit environmental associations working towards a better future for all.
Look for our buy-for-the-planet logo, learn more and join us on unpourcentpourtheplanet.org.
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SOURCE Really grass-fed