Walton College Appoints Toms Director of Marketing and Communications


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Walton College has appointed Jerra Nalley Toms director of marketing and communications.

The Sam M. Walton College of Business has appointed Jerra Nalley Toms Director of Marketing and Communications effective September 23. Toms will create the college’s strategic marketing plans and oversee its implementation to promote Walton College.

“I am delighted to join the team at Walton College to showcase our phenomenal faculty, staff, students and alumni,” Toms said. “I look forward to highlighting their stories and continuing to evolve the Walton College brand in the digital space. “

Previously, as the founder of Blue Iris Consulting, Toms developed strategic marketing strategies for her clients using digital media, social media, relationship building, public relations and more. Likewise, as the founder and director of the Leisurlist media platform for Runway Group, Toms developed his brand, oversaw operations, raised venture capital funds and launched the Leisurlist site to promote entertainment, hospitality. and recreation in Northwest Arkansas.

Prior to Leisurlist, Toms worked in corporate environments as a senior project manager in recruiting marketing for Walmart in Bentonville and senior account manager for Collective Bias (now Inmar Intelligence), a customer marketing agency at Rogers.

“Having launched two digital marketing initiatives and worked in the world of recruiting and client marketing for large companies, Jerra is the perfect choice to help promote Walton College,” said Matt Waller, Dean of Walton College. “His insight and experience in digital marketing and communications will be a huge contribution to our team. “

Toms sits on the Boards of Directors of the Rogers-Lowell Area Chamber of Commerce, Main Street Eureka Springs, the Walton College Dean’s Entrepreneur and Market Maker Roundtable, and the Dean’s Alumni Advisory Board. .

She holds an MBA from the Graduate School of Business at the U of A. Toms received her BA from Walton College, where she majored in Marketing Management and pursued a double minor in Economics and Spanish. . Originally from Benton, she now resides in Northwest Arkansas.

About the University of Arkansas: As Arkansas’ flagship institution, the U of A offers internationally competitive education in over 200 academic programs. Founded in 1871, the U of A contributes more than $ 2.2 billion to the Arkansas economy through teaching new knowledge and skills, entrepreneurship and job development, discovery through research and creative activity while providing training in professional disciplines. The Carnegie Foundation ranks the U of A among the top 3% of US colleges and universities with the highest level of research activity. American News and World Report ranks the U of A among the best public universities in the country. Find out how the U of A is working to build a better world on Arkansas Research News.

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